MAGIE Rewind: Celebrating the ShowStopper Award Winners Through the Years

Matt Hopkins By Matt Hopkins|

Every year at the Midwest AG Industries Exposition (MAGIE), innovative equipment and technology capture the attention of retailers, applicators, and ag professionals from across the industry. From can’t-miss product demonstrations to machines that draw crowds for a closer look, MAGIE has long been a showcase for the latest advancements in ag equipment.

Among the many innovations on display, one product stands out each year as the event’s biggest attraction. Selected by MAGIE attendees, the ShowStopper Award recognizes the product that generates the most excitement on the show floor — whether through groundbreaking technology, impressive performance, or the crowds it attracts.

Presented jointly by CropLife IRON and the Illinois Fertilizer & Chemical Association, the ShowStopper Award has honored the industry’s most memorable product introductions for nearly two decades.

Take a look back at the ShowStopper Award winners from 2007 through 2025 and revisit the innovations that turned heads, sparked conversations, and helped define MAGIE through the years.

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Matt Hopkins is Senior Multi-Media Specialist for the Agribusiness Group at Meister Media Worldwide (MMW), including such brands as CropLife, CropLife IRON, AgriBusiness Global, Global Agtech Initiative, and Cotton Grower. He is responsible for managing an array of digital products, including newsletters, websites, video, and social media. Hopkins originally joined MMW in 1994 as an editor for Greenhouse Grower magazine before transitioning to Business Manager of its MeisterPro division. He has a Communications Degree from Cleveland State University. See all author stories here.

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