Every year at the Midwest AG Industries Exposition (MAGIE), innovative equipment and technology capture the attention of retailers, applicators, and ag professionals from across the industry. From can’t-miss product demonstrations to machines that draw crowds for a closer look, MAGIE has long been a showcase for the latest advancements in ag equipment.

ZA-TS 01 AutoSpread | Amazone Pictured from left: CropLife IRON’s Eric Sfiligoj, Amazone’s Marc Heater, and Illinois Fertilizer & Chemical Association’s Jenny Webb.

AirMax Precision F2 | Fendt/AGCO Pictured from left: CropLife IRON’s Eric Sfiligoj, Fendt/AGCO’s Tanner Lund, and Illinois Fertilizer & Chemical Association’s (IFCA) Kevin “K.J.” Johnson, and Yargus Construction’s Meg Steward, acting IFCA Chair.

NL720 | New Leader After winning the ShowShopper Award, the entire New Leader team at MAGIE posed for a photo with the trophy and NL720 unit.

One Smart Spray System | Bosch BASF and Fendt AGCO From left: IFCA’s Kevin “K.J.” Johnson, Bosch BASF’s Aaron Hunsiger, CropLife IRON’s Eric Sfiligoj, and Fendt AGCO’s Dave Fickel.

LEEB VL Self-Propelled Sprayer | Horsch Peter Ovrebo of Horsch (center) poses with the 2022 Showstopper Award in front of the LEEB VL self-propelled sprayer, with CropLife IRON editor Eric Sfiligoj and IFCA’s Kevin “K.J.” Johnson.

Fendt Rogator 900 Series | AGCO From left: CropLife IRON’s Eric Sfiligoj, AGCO’s Dave Lovell, and IFCA’s Kevin “K.J.” Johnson.

R4060 Sprayer | John Deere From left: Illinois Fertilizer & Chemical Association’s (IFCA) Jean Payne, John Deere’s Joel Basinger and Dave Mulder, and CropLife IRON’s Eric Sfiligoj.

TerraGator C Series | AGCO AGCO Marketing Manager Mark Mohr (center) receives the MAGIE Showstopper Award from CropLife Iron’s Eric Sfiligoj and IFCA President Jean Payne.

RoGator C Series | AGCO From left: CropLife IRON editor Eric Sfiligoj, AGCO Marketing Manager Mark Mohr, and IFCA President Jean Payne.

Patriot 4440 Sprayer | Case IH/Jenner Sales From left: Jean Payne, IFCA; Mark Burns, Case IH, and Eric Sfiligoj, CropLife IRON.

Patriot 2250 Sprayer | Case IH From left: CropLife IRON’s Eric Sfiligoj, Jenner Sales’ James Fehr, and IFCA’s Jean Payne.

R4045 Sprayer | John Deere From left: Jean Payne, IFCA; Doug Felter and Adam Reith, John Deere; and Rick Welder, CropLife IRON.

R4038 Sprayer | John Deere John Deere’s Casey Dray, far left, holds the ShowStopper Award trophy in front of the winning R4038 sprayer. Also pictured, from left, are John Deere’s Jeff Ringwald, IFCA’s Jean Payne, John Deere’s Steve Junge, and CropLife IRON’s Paul Schrimpf.

Patriot 4430 | Case IH From left: Eric Sfiligoj, CropLife IRON; Mark Burns, Case IH; and Jean Payne, IFCA.

4940 | John Deere From left: IFCA’s Jean Payne, John Deere’s Craig Weynand, and CropLife IRON’s Eric Sfiligoj.

E350 Prowler | GVM From left: CropLife IRON’s Eric Sfiligoj, GVM’s Tom Ulrich, and IFCA President Jean Payne stand in front of the 2010 ShowStopper Award winning E350.

RoGator Series | AGCO From left: IFCA President Jean Payne, AGCO’s Mark Shartiz and CropLife IRON’s Eric Sfiligoj pose with the 2009 ShowStopper Award.

Troop Tribute Predator 8275 | GVM From left: IFCA President Jean Payne, GVM Owner Mark Anderson, and CropLife IRON Editor Eric Sfiligoj are shown standing in front of the Troop Tribute Predator.

STS14 Sprayer | Hagie Hagie’s Jim Williams, center, accepts the inaugural ShowStopper Award. Also pictured are IFCA President Jean Payne and CropLife IRON Editor Eric Sfiligoj.
Among the many innovations on display, one product stands out each year as the event’s biggest attraction. Selected by MAGIE attendees, the ShowStopper Award recognizes the product that generates the most excitement on the show floor — whether through groundbreaking technology, impressive performance, or the crowds it attracts.
Presented jointly by CropLife IRON and the Illinois Fertilizer & Chemical Association, the ShowStopper Award has honored the industry’s most memorable product introductions for nearly two decades.
Take a look back at the ShowStopper Award winners from 2007 through 2026 and revisit the innovations that turned heads, sparked conversations, and helped define MAGIE through the years.








