Part of the Agribusiness Group at Meister Media Worldwide, CROPLIFE is the nation’s brand leader in ag retail communication. CROPLIFE offers unmatched market reach through relevant, impactful brand extensions focused exclusively on the input distribution channel, including CropLife eNews and CropLife Webinars. Other brands in the Agribusiness Group include CROPLIFE IRON, PRECISIONAG and AGRIBUSINESS GLOBAL.
Founded in 1932, Meister Media Worldwide is headquarted in Willoughby, OH. The Ornamentals, Horticulture, and International Groups also are located there. Other offices include:
- Memphis, TN – Cotton Grower headquarters
- Modesto, CA – Western Fruit Grower headquarters
- Orlando, FL – Florida Grower headquarters
CROPLIFE has been the voice of the American crop protection, fertilizer and custom application industries since the 1890s. In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. CROPLIFE also administers the PACE professionalism program, the CROPLIFE 100 community of the largest ag retailers in the U.S., and industry-leading events and awards programs.
CropLife Editorial Team
Paul Schrimpf – Executive Editor
Paul Schrimpf is Executive Editor of Meister Media Worldwide’s AgriBusiness Group’s domestic brands. Paul heads up an editorial team covering the ag retail distribution channel under the CropLife® brand, and the ag technology sector through its PrecisionAg® brand. Paul joined Meister Media in 1998 and has been working as a professional journalist for more than 30 years. He graduated with a Bachelor of Arts in communication from Cleveland State University.
Eric Sfiligoj – Editor
Eric Sfiligoj currently serves as Editor for CropLife® and CropLife IRON® magazines and as Senior Editor for AgriBusiness Global™ magazine. He began working at Meister Media Worldwide in 2000. Eric is a graduate of Cleveland State University and started out working for a beverage trade magazine in 1987. Sfiligoj currently serves as a board member for the Mid America CropLife Association and was the recipient of the Ruth White Media Award in 2007.
Matt Hopkins – Senior Online Editor
Matt Hopkins is Senior Online Editor for the Agribusiness Group, and works on the CropLife®, CropLife IRON®, AgriBusiness Global™, PrecisionAg Professional®, and Cotton Grower® brands. He is responsible for managing an array of online products, including e-newsletters, websites, video, and social media. Matt originally joined Meister Media Worldwide in 1994 as an editor for Greenhouse Grower® magazine before transitioning to Business Manager of its MeisterPro division. He has a communications degree from Cleveland State University.
Matthew J. Grassi – Senior and Field Editor
Matthew Grassi is Senior and Field Editor for the Agribusiness Group, which includes CropLife®, CropLife IRON®, and PrecisionAg® Professional. Matt originally joined Meister Media Worldwide in 2012 as assistant editor for CropLife magazine. He has a degree in journalism and promotional communications from Cleveland State University.
Jackie Pucci – Senior Writer
Jackie Pucci is Senior Writer for the AgriBusiness Group, including such brands as AgriBusiness GlobalTM, CropLife®, and PrecisionAg® magazines. She joined MMW in 2011 as Managing Editor for AgriBusiness Global (then Farm Chemicals International®). Jackie was a journalist at Reuters in New York City from 2000 to 2007, where she wrote about Wall Street. She has a journalism degree from Ohio University.
Thomas Skernivitz – Managing Editor
Thomas Skernivitz quarterbacks the print production process of four magazines – CropLife®, CropLife IRON®, AgriBusiness Global®, and PrecisionAg® – while serving as the Managing Editor of the Agribusiness Group at MMW. He has more than 30 years’ experience as a professional journalist and is a graduate of Bowling Green State University.
CropLife Sales Team
Eric Davis – Managing Director
Eric Davis is the Managing Director of Meister Media Worldwide’s AgriBusiness Group and oversees the strategic direction of the CropLife®, AgriBusiness Global™, CropLife IRON®, and PrecisionAg® Professional brands. He joined Meister Media Worldwide in 1999 and has traveled extensively around the world, connecting with farmers, distributors, and manufacturers of crop inputs and technology. Eric received a Bachelor of Arts from Hiram College and a Master of Arts from Kent State University.
Karen Gerome – Publisher
Karen Gerome joined the Agribusiness Group of Meister Media in July 2018 serving as Publisher of CropLife®, CropLife IRON®, and PrecisionAg® Professional. As publisher, she focuses on brand management, growth, and development as well as client and business relations. With over 12 years of media experience, Karen brings an expertise in the Agriculture, Turf and Ornamental markets. Karen is a graduate of Marietta College and an association member of Responsible Industry for Sound Environment (R.I.S.E).
Jack Lyttle – Senior Account Manager
Jack Lyttle is Senior Account Manager for the Agribusiness Group, including CropLife®, CropLife IRON®, and PrecisionAg® Professional. He assists his clients in strategically engaging ag retailers and crop advisors through print, digital, custom digital, and custom-content-driven communications. Jack originally joined Meister in 2012 as Account Manager for Greenhouse Grower® magazine before transitioning to the Agribusiness Group. He has a communications degree from Bowling Green State University and is a graduate of the publishing management program from Northwestern University.
Sal Settecase – Senior Account Manager
Sal Settecase is Senior Account Manager within Meister Media Worldwide’s Agribusiness Group, serving the following brands; CropLife®, CropLife IRON®, PrecisionAg® Professional, and Cotton Grower®. He is responsible for helping clients develop marketing plans that get their message to the right person at the right time. Sal has more than 30 years of marketing experience, with the last four at Meister Media Worldwide. He is a graduate of Ashland University.
Amanda Champa – Client Development Specialist
Amanda Champa is the Client Development Specialist at MMW, focused on Greenhouse Grower®, Greenhouse Grower® TECHNOLOGY, CropLife®, CropLife IRON® and PrecisionAg®. She is responsible for cultivating and developing relationships with existing and prospective clients. Amanda is a graduate from The Ohio State University with a bachelor’s degree in agricultural communications and joined MMW in May of 2018.
Scott McMurray – National Accounts Manager
Scott McMurray is the National Accounts Manager across all of Meister Media’s crop brands. He has responsibilities for large accounts within row crop, diversified, and specialty crops, as well as the influencer market of retailers, distributors, consultants, and advisors. Scott has a Bachelor of Science degree from The Citadel and a master’s degree from NC State University. He joined MMW in 2017 with 10 years in agricultural marketing and 20 years of advertising experience.
Sue Betteley – Business Coordinator
Sue Betteley has been with Meister Media Worldwide since 1989 and is currently the Business Coordinator for the AgriBusiness Group, serving the CropLife®, CropLife IRON®, AgriBusiness Global™, PrecisionAg®, and Cotton Grower® brands. She coordinates the PACE Program and the domestic portion of the ERA program. Sue attended Lakeland Community College and is on the Boards of the Lake County Salvation Army, Birthright Lake Inc., and the United Way Feed Lake County Executive Committee.