Lauren Milligan

Fertilizer Cost Pressures Shift from Logistics to Inputs as Agribusinesses Brace for Next Supply Chain Challenge
Rising fertilizer costs, supply disruptions, and geopolitical tensions are reshaping procurement strategies, challenging margins, and testing agribusiness resilience worldwide.
Emphasizing ROI on Fertilizer
Retailers push return-on-investment (ROI)-focused fertility strategies amid input cost pressure.
Tech Hub LIVE Honors 2026 CropLife Ag Tech Awards of Excellence Recipients
From AI to nanotechnology, this year’s honorees showcase the vision and ingenuity accelerating agriculture’s digital transformation and sustainability.
Marion Ag Service Marks 50 Years of Trust-Driven Service
Discover how Oregon-based Marion Ag Service grew into a multi-state agricultural leader through independence, innovation, and unwavering customer relationships.
The Rise of Agentic Agriculture: AWS’ Karen Hildebrand on AI’s Growing Role in the Field
Tech Hub LIVE Keynote Karen Hildebrand explains how AI can connect farm data, improve ROI decisions, and empower agriculture’s future workforce.
Tech Hub LIVE 2026 Kicks Off With Welcome Party Networking
Tech Hub LIVE 2026 launches with AI innovation, executive insights, networking, and memorable moments captured in opening-day photo highlights.
Land O’Lakes CTO to Demystify AI at Tech Hub LIVE Keynote
Discover practical AI applications, common misconceptions, and lessons from real-world deployments transforming agriculture through trusted, data-driven innovation today.
Smart Tech
AGCO’s Jena Holtberg-Benge on AI, Precision Agriculture, and the Future of Connected Farm Equipment
AGCO’s digital leader explains how connected equipment, AI, and open data ecosystems are transforming precision agriculture and on-farm decision-making.
BASF Expert Jeff Mueller on Managing Marestail Resistance and the Future of Ag Retail Agronomy
Herbicide-resistant marestail is forcing soybean growers toward proactive weed management strategies built on residuals, stewardship, retailer expertise, and precision technology.
Why Ag Retailers Are Becoming the Gatekeepers of 45Z
Ag retailers are emerging as the vital bridge connecting growers, verified low-carbon grain, and expanding biofuel and sustainability market opportunities.
Smart Tech
AI Unfiltered: Ag Tech Leaders Talk Strategies for Results
AI is boosting efficiency in agriculture, but experts say data quality, ROI, and human judgment remain essential to success.
GROWMARK and Luckey Farmers: A Modular Model Reshaping Ag Retail
GROWMARK expands Eastern Corn Belt footprint via Luckey Farmers partnership, strengthening ties and improving farmer access to inputs, energy, expertise.
Smart Tech
Precision Agronomy Gets Smarter: Taranis and Syngenta Use AI-Powered Leaf Intelligence to Transform Crop Management
AI-powered Taranis-Syngenta partnership transforms agronomy with plant-level intelligence, helping retailers deliver faster, smarter, sustainable crop management decisions across growing seasons.
Smart Tech
Unified Farm Data Layer Brings AI-Ready Agronomy Analytics to Agriculture
Leaf Agriculture’s unified data platform connects fragmented farm systems, helping agronomists generate faster, AI-ready insights across operations and environments.
Breaking Biological Barriers: Industry Experts Share Practical Solutions to Boost Grower Adoption
Five experts give solutions for the top four challenges facing biological adoption.
From Data to Dirt: Bridging the Gap in Precision Nutrient Management
Learn how zone-based feeding, advanced equipment, and intelligent systems are driving efficiency, sustainability, and stronger returns across every acre.
Spray Smarter: The Evolving Role of Adjuvants in Modern Agriculture
Glenda Gehl of Land O’Lakes shares how WinField United refines spray performance through testing, formulation innovation, and agronomic expertise.
Fertilizer Price Volatility Drives Shift Toward Precision Ag and Smarter Input Use
Fertilizer prices surge amid uncertainty, pushing farmers toward precision tools, reduced inputs, and smarter strategies to manage volatility and risk.
Closing the Biological Gap: What Ag Retailers Need to Know
Biologicals offer growth opportunities for retailers — learn how education, integration, and demonstration help drive grower adoption.