Lauren Milligan

Retailers push return-on-investment (ROI)-focused fertility strategies amid input cost pressure.

Tech Hub LIVE Keynote Karen Hildebrand explains how AI can connect farm data, improve ROI decisions, and empower agriculture’s future workforce.

Rising fertilizer costs, supply disruptions, and geopolitical tensions are reshaping procurement strategies, challenging margins, and testing agribusiness resilience worldwide.

Herbicide-resistant marestail is forcing soybean growers toward proactive weed management strategies built on residuals, stewardship, retailer expertise, and precision technology.

Ag retailers are emerging as the vital bridge connecting growers, verified low-carbon grain, and expanding biofuel and sustainability market opportunities.

AI is boosting efficiency in agriculture, but experts say data quality, ROI, and human judgment remain essential to success.

GROWMARK expands Eastern Corn Belt footprint via Luckey Farmers partnership, strengthening ties and improving farmer access to inputs, energy, expertise.

AI-powered Taranis-Syngenta partnership transforms agronomy with plant-level intelligence, helping retailers deliver faster, smarter, sustainable crop management decisions across growing seasons.

Leaf Agriculture’s unified data platform connects fragmented farm systems, helping agronomists generate faster, AI-ready insights across operations and environments.

Five experts give solutions for the top four challenges facing biological adoption.

Learn how zone-based feeding, advanced equipment, and intelligent systems are driving efficiency, sustainability, and stronger returns across every acre.

Glenda Gehl of Land O’Lakes shares how WinField United refines spray performance through testing, formulation innovation, and agronomic expertise.

Fertilizer prices surge amid uncertainty, pushing farmers toward precision tools, reduced inputs, and smarter strategies to manage volatility and risk.

Biologicals offer growth opportunities for retailers — learn how education, integration, and demonstration help drive grower adoption.

Tidal Grow’s Trey Cutts explains why growers want simpler programs, fewer inputs, and data-driven solutions that deliver measurable ROI and sustainability.

DOJ probes fertilizer price spikes and market concentration, as farmers raise concerns over competition, transparency, and rising input costs nationwide.

Go inside Tech Hub LIVE’s Fireside Chats as industry leaders share candid insights on ag tech innovation, sustainability, and agriculture’s future.

Middle East tensions threaten key shipping routes, adding uncertainty to global fertilizer supply and prices as growers enter spring buying season.

Get a quick look inside Commodity Classic 2026 with CropLife on the show floor.

CropLife Retail Week explores AI in farming, HPPD resistance, and strategies shaping retailers’ 2026 growing season decisions.