Top 5 Trends In Agriculture Technology

4. Evaluative Metrics. Evaluative metrics are scores and indices that provide feedback to both the retailer and customer that an operation has been successful. It can be as simple as an as-applied map which documents a fertilizer application on a field.  Or, it can be an economic calculator that reports the bottom line on a daily basis by keeping track of the costs against the expected revenue from a harvested crop. Evaluative metrics form the basis of the Field-to-Market Fieldprint calculator with its tracking of sustainable practices for land use, soil conservation, soil carbon, irrigation water use, energy, greenhouse gas emissions, and soon to be added water quality.

Besides providing a quantification of success, evaluative metrics can provide measures of efficiency and risk. Decisions, with their subsequent actions and materials, can be organized in terms of crop, soil, weather, and pests.  Materials applied in the same way and in the same amounts but in different environmental settings can have different outcomes in terms of a final yield. Retailers who identify which practices and materials work best in producers’ local environmental conditions can contribute to the efficient management of their fields.  As one begins to understand what combinations of decisions work or do not work for a particular field and crop, then evaluative metrics can be used to define risk. A set of practices that always result in very good yields (low risk) may be more favorable than using a set of practices that result in fair yields with an occasional high yield (high risk). Evaluative metrics require that good records be kept about the production practices and yields for each field. Furthermore, these records must use a consistent set of variables and observational protocols as part of the collection process. These records would be considered part of the “big data” feed used to asses farming operations.

5. Market Feedback. Market feedback can be in two forms: quantity and quality. Market prices fluctuate based on the real or perceived quantities of produce available for purchase in the marketplace.  It is the traditional supply and demand. If there is less produce for purchase, prices go up. If there is more produce, prices go down. Retailers have always been aware of the importance of quantity. However, quality is a little trickier to track. Like a fine wine, it is the combination of the choice of variety, soil, weather and practices. While many times, the quality of a crop is a function of weather, understanding the impact of seed, soil, and practices can give a producer an edge in the marketplace. More oil or protein in beans can translate into more dollars.

Market feedback can help define the end goal for a set of production practices. If the goal is higher protein in a crop, then special attention would be paid to those materials and practices and environmental conditions that meet this goal. As discussed in an earlier topic, evaluative metrics would come in to play to ensure that day-to-day decisions follow a production plan that would realize high-protein yields. Savvy retailers have long realized that while the market is the end point in production, it is the starting point in planning. In a world of better informed buyers, market feedback needs to be front and center for everyone involved in production.

Pages: 1 2

Topics:

Leave a Reply

3 comments on “Top 5 Trends In Agriculture Technology

  1. value addition to products has been the top trends in our country Nigeria for now.These trends you have mentioned are yet to be thought of.Indeed Technology and production needs to be better up.

Management Stories

ManagementMACA 2014: The State Of The Agricultural Industry, And Then Some
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More
StewardshipA Multi-Layered Approach To Water Quality
October 6, 2014
Illinois event highlights research and technology designed to better monitor and improve water quality — and the benefits of cooperative, coordinated effort. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
ManagementRussia Bans U.S. And EU Ag Product Imports In Ukraine Sanctions Battle
August 7, 2014
Russian President Vladimir Putin has banned the import of agricultural goods from countries that have imposed sanctions on Russia. Read More

Trending Articles

Matt Hopkins15 Best New Agriculture Apps Worth Downloading In 2014
December 16, 2013
These latest agriculture apps are sure to help ag professionals do their jobs more efficiently in 2014 and beyond. Read More
Seed/BiotechMonsanto Offers New Support For Ferguson, Area Communities
October 8, 2014
Monsanto Co. has committed $1 million in new support for several collaborative efforts in Ferguson, MO, and surrounding communities in North St. Louis County. Read More
Seed/BiotechUnapproved Genetically Modified Wheat Found In Montana
October 3, 2014
USDA reports that one year after discovery of Monsanto's unapproved wheat in a single Oregon field disrupted U.S. wheat export sales, the GMO wheat has again been found in Montana. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
Many new products were introduced to the ag retail marketplace this year. From this group, CropLife IRON and its consulting partners have selected five finalists for the Product of the Year award. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More

Latest News

Seed/BiotechSyngenta Ranked A Top 10 Biotech Employer For Third tim…
October 20, 2014
Syngenta ranked in the top 10 among the world’s top biotech employers, according to an annual survey conducted by Science magazine. Read More
CropLife 100Wheat Growers Break Ground For New Facility At Kennebec
October 20, 2014
Wheat Growers has broke ground for a state-of-the-art shuttle loader grain handling, fertilizer and agronomy facility in Kennebec, SD. Read More
FertilizerVerdesian Life Sciences Signs Agreement With Los Alamos…
October 20, 2014
Verdesian Life Sciences has signed a licensing agreement with Los Alamos National Laboratory to develop and market LANL’s latest nitrogen enhancement technology for plants. Read More
MicronutrientsStoller Group Announces Groundbreaking At New Office Bu…
October 20, 2014
Jerry Stoller, founder and president of Stoller Group, announced the groundbreaking at the site of the company’s future headquarters in Read More
Crop InputsBioSafe Systems Opens New Production Facility In Nevada
October 20, 2014
BioSafe Systems has completed construction of a state-of-art production facility in Sparks, NV, for its line of activated peroxygen products. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScien…
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
Seed/BiotechEPA Approves Dow’s Enlist Duo Herbicide
October 15, 2014
The Enlist Weed Control System, breakthrough technology to fight resistant and tough weeds, has received the long-awaited green light from federal regulatory authorities. Read More
MicronutrientsGypsum On Farms Could Help Keep Water Clean, Not Green
October 14, 2014
Gypsum, which has roots in the past as a farm soil treatment, also may have a bright future, and not just as a booster of crops but also as a protector of water. Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Crop InputsVerdesian Grows Sales Staff
October 14, 2014
The new account managers will drive sales growth and support relationships with key customers in the plant nutrition and seed treatment and inoculants product categories. Read More
WebinarsUpcoming Webinars
October 14, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
CropLife 100The Andersons Purchases Six Grain Elevators, Four Agron…
October 14, 2014
The Andersons has acquired Auburn Bean and Grain of Auburn, MI, which will increase the storage capacity of its Grain Group by about 13%. Read More
StewardshipThree Ohio Ag Retailers Honored With 4R Certification
October 13, 2014
The 4R Nutrient Stewardship Certification Program has announced its first three agriculture nutrient service providers to achieve certified status. Read More
Eric SfiligojEntering Agriculture’s New Phase
October 13, 2014
The market’s giddy ride the past few years might be coming to an end in 2015, warns one industry insider. Read More
Eric SfiligojWar And Green Peace
October 11, 2014
A one-time member of Green Peace recently explained why he left the organization after 15 years. Read More
StewardshipCover Crops Add To Farm Sustainability
October 10, 2014
Farmers nationwide find cover crops to be a tool that helps groundwater, prevents erosion, builds soil quality and complements existing best management practices. Read More
EquipmentMeeting Changing Liquid Storage Needs
October 10, 2014
Tank and containment choices are expanding with shifts in farming practices and the economy. Read More
StewardshipEDF Launches Initiative To Reduce Fertilizer Pollution …
October 9, 2014
The effort will engage farmers and businesses throughout the supply chain to transform the way fertilizer-dependent grain crops are grown and sourced. Read More
ManagementMACA 2014: The State Of The Agricultural Industry, And …
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More