Top 5 Trends In Agriculture Technology

Emerging technology is arguably one of the most significant issues ahead for ag retailers. It is in that spirit that I present my top five technology trends, picked out as being the most important from the perspective of an information technology company.

1. Education. The first and probably the most important topic is education. With the rapid advances in computers and communication, it has become increasingly difficult for anyone in the agricultural community to keep pace with technical changes impacting field production. From understanding the genetics of seed relative to an environment, evaluating the best fertilizers, selecting the right combination of pesticides, or just understanding the day-to-day logistics of a farm operation, education is paramount for success.

In the near future, successful retailers will not be judged by price alone but also according to the materials they recommend in production and their support of sustainability practices on a farm. Consequently, retailers must develop a more “holistic” view of a farming operation. They must understand how each decision through a growing season impacts the next decision and how, collectively, decisions impact the environment and the final produce delivered to the food supply chain. Knowledge of production practices will be demanded not only by regulatory agencies but also be growing segment of the consuming public. The anticipated upstream pressure from the food supply chain can be met with on-farm operation that has accountability and traceability.

A subtler need in education is the modern understanding of integrated pest management (IPM) practices. With the rise of resistant pests, the choice of pest controls must be done more intelligently. Control decisions will require seasonal observations on the presence and movement of pests along with models predicting their future development. Visual observations will give way to diagnostic tests and written records will be replaced by electronic input using applications on smart mobile devices. Retailers that gravitate to these new tools and programs will save time and resources.

2. “Big Data.” Companies involved with the processing and storing of data refer to increasing amounts of computer-generated information as the “big data” challenge. As information becomes critical for good decision-making whether as part of the in-field support of a customer or between employees in a company, data must be collected, stored and interpreted in a timely manner. This data processing requires the maintenance of local computers and communication networks and their integration with systems over the Internet or “in the cloud.” Because of the overhead cost to maintain local computers and networks, many retailers will likely look to “cloud” solutions to process their data. That is, they will pay a fixed annual fee to remotely access computer and network services.

Remote access has the benefit of having a third-party hosting and maintaining the computer and communication infrastructure.  However, one big negative is that retailer’s data, because it is stored offsite, will be at the mercy of the third-party’s security solutions.  Consequently, a retailer must investigate the security track record of any third-party before signing on to their services.

Assuming a secure computer and communication infrastructure, whether local or remote, the processing of data, themselves, will continue to be a challenge. In order to use data in decision making, a retailer must ingest data, use formulas or models and visualization tools to convert them into usable products, integrate the various products, which can be in the form of text, graphs, tables, or maps, to create an operational “picture” of crop production in the field, and finally interpret this picture for the appropriate decisions during a growing season. Retailers would likely rely on information technology (IT) companies to assist in the processing of data for production decision making.

3. Robotics. Robotics is the use of robots or automated machines in place of humans to process information or to perform physical tasks. When you mention robots, most people think of an assembly line with robot arms constructing cars. But robotics is much more than that. It can be in the form voice recognition software that answers verbal questions from customers. It can be in the form of software that processes data and makes recommendations for production practices. In one sense, this software can be thought of as a “virtual” field manager. In the next few years, software mimicking the decision making of a manager will become increasingly important because of the “big data” challenge. No human can process the flood of data and other information in a timely manner to make a decision. Consequently, retailers will have to rely on software to ingest, convert, and integrate data into products and recommendations. Managers will still make the final decision but at a much higher, informed level by viewing products and recommendations. The same software for processing data can be used to send alerts to field managers about important events, such as severe weather.

The more classical role of robots will also become evident on the farm but at a much slower rate. Autonomous machines that are remotely directed using telematics will begin to appear in a limited role in the next few years.  These machines will first be employed in repetitive, simple tasks, such as for the loading and unloading of materials. Eventually, these machines will take the form of autonomous tractors planting seed, spreading fertilizers, applying chemicals, and harvesting crops.

Pages: 1 2

Topics:

Leave a Reply

3 comments on “Top 5 Trends In Agriculture Technology

  1. value addition to products has been the top trends in our country Nigeria for now.These trends you have mentioned are yet to be thought of.Indeed Technology and production needs to be better up.

Management Stories
ManagementMACA 2014: The State Of The Agricultural Industry, And Then Some
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More
StewardshipA Multi-Layered Approach To Water Quality
October 6, 2014
Illinois event highlights research and technology designed to better monitor and improve water quality — and the benefits of cooperative, coordinated effort. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
ManagementRussia Bans U.S. And EU Ag Product Imports In Ukraine Sanctions Battle
August 7, 2014
Russian President Vladimir Putin has banned the import of agricultural goods from countries that have imposed sanctions on Russia. Read More
Top 100 Articles
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer Warehouse
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Aligned Ag Distributors
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
CropLife 100Wilbur-Ellis’ Craig Bair Honored For Safety Contributions To Ag Aviation
January 14, 2015
The William O. Marsh Safety Award recognizes significant achievements in safety, safety education or an outstanding operational safety program. Read More
Latest News
FertilizerH.J. Baker Hires New Crop Protection Marketing Manager
January 27, 2015
As Marketing Manager for the Crop Performance division, Usman Khalid will work out of H.J. Baker’s global headquarters in Westport, CT, and will drive new initiatives for the division. Read More
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
Exclusive state-of-the art Stueve Construction designed “Vista View” Elevated Control Room.
Eric Sfiligoj2015 Agricultural Market Read: Mixed
January 26, 2015
The agricultural market could look radically different this year, profit-wise, depending upon which segment you do business in. Read More
Edward Chell Biosafe
Crop InputsBioSafe Systems Names Ed Chell California Territory Man…
January 26, 2015
BioSafe Systems has announced the recent addition of Ed Chell as California Territory Manager for the agrichemical division, supporting the crop protection, water treatment and food safety business segments. Read More
InsecticidesBayer CropScience Introduces Sivanto Insecticide
January 26, 2015
Sivanto precisely targets key damaging pests at multiple insect life stages to prevent damage to plants and help minimize the spread of diseases from insect carriers. Read More
ManagementRetail Collaboration, Communicating Agriculture’s Good …
January 23, 2015
Editors Paul Schrimpf and Eric Sfiligoj discuss the recent creation of Aligned Ag Distributors, and the US Farmers and Ranchers Read More
FertilizerOSU Expert: Toledo Water Crisis A Turning Point For Ohi…
January 23, 2015
The August 2014 water crisis in Toledo, OH, impacted Ohioans’ views of Lake Erie algae problems by increasing the attribution of blame of algae growth on agriculture. Read More
FertilizerH.J. Baker Launching TIGER XP
January 22, 2015
Tiger-Sul introduces this next generation sulphur-bentonite product with a proprietary activator – ensuring farmers have a well-balanced nutrient replacement program. Read More
Crop InputsH.J. Baker Expands China Sales Force
January 21, 2015
Global Agricultural firm H.J. Baker announced that sales veteran Shi Dongshen has joined their Shanghai office in China. This newest hire follows the recent opening of their Lianyungang Sulphur Bentonite Plant. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer …
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
SoftwareDeere Launches App Center
January 20, 2015
The John Deere App Center provides users the ability to search and find apps most useful to their business or operations. Read More
Crop InputsNew Syngenta Herbicide Approved In Soybeans, Sunflowers
January 20, 2015
Syngenta will sell BroadAxe XC herbicide in 2015 for use on soybeans, sunflowers and dry peas Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
Crop InputsNovozymes Sales Figures Up For 2014
January 20, 2015
Novozymes announces its sales growth in 2014 was in line with expectations as sales grew by 7% compared with 2013. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Ali…
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
Eric SfiligojGMO Or DNA? LOL Or WTF?
January 19, 2015
A new survey finds the American public seems generally confused when it comes to any three-letter descriptor for their food. Read More
FertilizerAGROTAIN Wins No-Till Product Of The Year Again
January 19, 2015
This marks the 10th straight year AGROTAIN nitrogen stabilizer has been named the top product in this category; no other product has matched this honor Read More