Newly-Acquired Solum Changes Name, Launches Cloud Solution

Solum Inc. has changed its name to Granular Inc. and launched a new cloud business software and analytics offering for farmers. The Granular platform, which was in stealth development in 2013, is now beta testing on several farms in the Midwest. Solum also announced today that Monsanto Co. has acquired Solum’s soil science business, which will be operated by its subsidiary The Climate Corp.

The proceeds from the acquisition, along with a new $4.2 million round of financing from Andreessen Horowitz, Google Ventures, and Khosla Ventures, are being invested into Granular to develop business software for the $3 trillion agriculture vertical. The funds will be used to expand Granular’s engineering team in San Francisco and sales and customer support teams across the U.S.

“We were fortunate to develop two great business lines at Solum: an advanced soil science business based in Iowa and a cloud software and analytics business here in San Francisco,” said Sid Gorham, CEO of Granular. “The Climate Corporation is the right partner to bring our soil science innovations to their full commercial potential. For our part, we’re excited about building out Granular as a cloud software provider to help large farming businesses become more efficient, profitable and sustainable.”

Granular: Grow. Smarter.

The scale and complexity of agriculture has exploded in the past decades. The top 2% of farms now manage over one-third of cropland in the U.S. Today, these large farmers are managing highly complex businesses using general business software on an office computer. With Granular, they will run their entire business on cloud and mobile applications that are purpose-built for agriculture.

“There have been significant technology advances in farm equipment and agronomic science, but nobody has developed enterprise-wide business software for our industry,” said Kip Tom, who runs large farms in Indiana and Argentina and is chairman of Granular’s Industry Advisory Board. “The time is now for a software platform that integrates business planning and performance analytics across our entire organization.”

Granular supports each of the main functional areas in a large farming business: planning, operations, marketing and finance. By integrating all of this functionality into a single application, Granular gives producers the end-to-end visibility and control they need to improve efficiency and make smarter business decisions. Granular captures critical production and financial data from each cropping cycle and uses advanced analytics to suggest opportunities for financial, operational and agronomic optimization.

“Agriculture is a large and critically important global industry,” said Marc Andreessen, founder at Andreessen Horowitz and Wisconsin native. “We believe vertically focused SaaS companies like Granular can use the power of big data analytics to bring huge efficiency gains to the industries they serve.”

“We see a tremendous opportunity to help advance the agriculture industry and are investing aggressively in this area,” said Vinod Khosla, general partner at Khosla Ventures. “Granular is pursuing a huge opportunity to help producers learn from their data and from each other.”

Granular Team

The Granular team has deep experience in software, agriculture and data science. Granular CEO, Sid Gorham, was on the founding team of OpenTable, helping launch their breakthrough software service for the restaurant industry. Sid also spent 10 years leading subscription analytics businesses in the telecom and media industries as CEO of Telephia and SVP of Strategy at Nielsen. Indiana-based VP of Sales, Ian Harley, was formerly CEO of Farmworks, one of the largest providers of desktop accounting software for farms. Brock LaPorte, who built high-performance development teams at Netscape, Sunpower and SugarSync, leads Granular’s technology team.

About Granular

Granular powers the world’s most efficient farms.  The company’s cloud software and analytics platform helps farmers become more efficient and make better business decisions. Granular is headquartered in San Francisco and is backed by premier Silicon Valley investors Andreessen Horowitz, Google Ventures, and Khosla Ventures. For more information, visit www.granular.ag

SOURCE: AgPR news release.

Topics:

Leave a Reply

Equipment Stories
EquipmentTop 30 IRON WORKS Cartoons Of All Time
April 29, 2015
When CropLife IRON first started publishing more than a decade ago, long-time Publisher Al Strohmaier decided to start a cartoon Read More
EquipmentMeeting Changing Liquid Storage Needs
October 10, 2014
Tank and containment choices are expanding with shifts in farming practices and the economy. Read More
Precision AgGoogle Glass: New Tool For Ag
October 8, 2014
New wearable smart technologies such as Google Glass show potential to greatly impact how we accomplish the business of feeding the world. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
The deadline to vote for the 2014 CropLife IRON Product of the Year is October 31. Please cast your vote today to help us determine the winner. Read More
Top 100 Articles
Milan Kucerak, president/CEO, West Central
CropLife 100West Central Cooperative And Its New President Are A Match Made In Deviation
June 29, 2015
To appreciate just how unique West Central Cooperative is in the world of ag retail, an observer need only consider Read More
Winter Wheat
CropLife 100South Dakota Co-op Member Owners Vote No On Unification
June 26, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have announced that member-owners have voted Read More
CropLife 100The Andersons Acquires South Dakota Plant Nutrient Manufacturer Kay-Flo
May 20, 2015
The Andersons, Inc., ranked No. 22 on the CropLife 100, has purchased Kay Flo Industries of North Sioux City, SD. “This Read More
CropLife 100AgGateway’s Barcoding Initiative Progressing Nicely
May 8, 2015
According to legend (or Wikipedia), the first step towards modern bar codes came back in 1948, when Bernard Silver, a Read More
CropLife 100Pinnacle Agriculture Acquires Minnesota Retailer
April 14, 2015
Pinnacle Agriculture Holdings, LLC, ranked No. 6 on the CropLife 100,  has successfully acquired Liebl Ag, LLC in Ada, MN.  Read More
CropLife 100CHS, Aurora Cooperative Complete Fertilizer Storage, Grain Shuttle Loading Facility
April 13, 2015
CHS Inc., the nation’s leading cooperative and ranked No. 5 on the CropLife 100, and Aurora Cooperative (ranked No. 21) Read More
Latest News
Agworld Apple Watch Farm Management
EquipmentAussie Data Management Software Company Making Its Mark…
July 4, 2015
Western-Australia-based Agworld — having fully launched its data management software system stateside last year after a 2013 soft launch — Read More
Topcon AGI-4 on MF Planter
EquipmentAutosteer: Compatibility, Accuracy Remain Top Of Mind
July 3, 2015
The world of automatic steering solutions in agriculture has evolved rapidly in the last few years. From after-market add-ons that Read More
ManagementUnited Suppliers/Land ‘O Lakes Merger & Crop Update
July 2, 2015
CropLife’s Paul Schrimpf and Eric Sfiligoj talk about the reasons behind the United Suppliers/Land ‘O Lakes merger and USDA’s recent Read More
Industry NewsBioSafe Adds To Sales Force
July 2, 2015
BioSafe Systems has announced the hire of two new members for its service team. David Britt recently joined the team Read More
Chesapeake Bay
ManagementChesapeake Bay Clean-Up Gets Renewed Attention
July 2, 2015
The Chesapeake Bay has been called one of the most biologically productive ecosystems in the world. It’s also one of Read More
Measuring Bulk Tanks
ManagementBulk Pesticide Compliance: Top 10 Areas Of Improvement …
July 1, 2015
  In honor of the 33-year run of David Letterman’s Late Show, the American Agronomic Stewardship Alliance (AASA) is happy Read More
Industry NewsArysta North America Hires Midwest Sales Manager
July 1, 2015
Arysta LifeScience North America recently announced the hiring of Brian Battles as the Senior Technical Sales Manager for the Midwest Read More
Farmer on tablet
Eric SfiligojThe Never-Ending Battle Against Modern Agriculture
July 1, 2015
In the world of comic books, the character of Superman often refers to the fight to save the world as Read More
Retail FacilitiesBuilding Up Ag Retail
July 1, 2015
In the oftentimes unpredictable world we live in, it’s nice to know some things can be reliably countered on to Read More
Retail FacilitiesMaple River Grain And Agronomy Phases In Site Developme…
July 1, 2015
Marcus Construction helped Maple River Grain and Agronomy in Casselton, ND, with the design-build of its dry fertilizer, liquid chemical/seed Read More
Retail FacilitiesA&B Welding Builds A New Liquid Terminal Hub For Br…
July 1, 2015
To build its new hub facility, Briggs Crop Nutrients enlisted the help of A&B Welding. The result, an efficient facility Read More
Edon Farmers Co-op
Retail FacilitiesNew Marcus Facility At Edon Farmers Co-op Provides More…
July 1, 2015
Edon Farmers Co-Op in Edon, OH, needed a new facility to consolidate outdated locations. Marcus Construction was able to design Read More
Retail FacilitiesKinder Morgan Expands Its Storage With A New Dome Barre…
July 1, 2015
Kinder Morgan wanted additional covered storage at its Dakota Bulk Terminal on the Mississippi River in St. Paul, MN. With Read More
Retail FacilitiesHeartland Tank Protects Fertilizer From Extreme Cold At…
July 1, 2015
The Arthur Companies in Harvey, ND, enlisted the help of Heartland Tank Companies to develop a new liquid fertilizer facility Read More
The McGregor Co. fertilizer loadout
Retail FacilitiesThe McGregor Co. Partners With Kahler Automation To Cre…
June 30, 2015
Kahler Automation helped The McGregor Co. expand its Clarkston, WA, operation with unstaffed loadout technology that enables customers to pick Read More
Dry and Liquid Plant
Retail FacilitiesKahler Automation Helps CHS Dakota Ag Cooperative Build…
June 30, 2015
CHS Dakota Ag Cooperative in Mooreton, ND, wanted a liquid/dry blender system that could meet the needs of its customers Read More
Crop InputsLand O’Lakes, United Suppliers To Merge Crop Inpu…
June 29, 2015
Land O’Lakes, Inc. and United Suppliers, Inc. of Ames, IA, today announced their intent to merge their crop inputs businesses. Read More
FungicidesHelena To Distribute Unique Summit Agro Fungicide
June 29, 2015
RANMAN 400 SC fungicide, the only fungicide with a FRAC group 21 designation, is now part of the innovative Summit Read More