Newly-Acquired Solum Changes Name, Launches Cloud Solution

Solum Inc. has changed its name to Granular Inc. and launched a new cloud business software and analytics offering for farmers. The Granular platform, which was in stealth development in 2013, is now beta testing on several farms in the Midwest. Solum also announced today that Monsanto Co. has acquired Solum’s soil science business, which will be operated by its subsidiary The Climate Corp.

The proceeds from the acquisition, along with a new $4.2 million round of financing from Andreessen Horowitz, Google Ventures, and Khosla Ventures, are being invested into Granular to develop business software for the $3 trillion agriculture vertical. The funds will be used to expand Granular’s engineering team in San Francisco and sales and customer support teams across the U.S.

“We were fortunate to develop two great business lines at Solum: an advanced soil science business based in Iowa and a cloud software and analytics business here in San Francisco,” said Sid Gorham, CEO of Granular. “The Climate Corporation is the right partner to bring our soil science innovations to their full commercial potential. For our part, we’re excited about building out Granular as a cloud software provider to help large farming businesses become more efficient, profitable and sustainable.”

Granular: Grow. Smarter.

The scale and complexity of agriculture has exploded in the past decades. The top 2% of farms now manage over one-third of cropland in the U.S. Today, these large farmers are managing highly complex businesses using general business software on an office computer. With Granular, they will run their entire business on cloud and mobile applications that are purpose-built for agriculture.

“There have been significant technology advances in farm equipment and agronomic science, but nobody has developed enterprise-wide business software for our industry,” said Kip Tom, who runs large farms in Indiana and Argentina and is chairman of Granular’s Industry Advisory Board. “The time is now for a software platform that integrates business planning and performance analytics across our entire organization.”

Granular supports each of the main functional areas in a large farming business: planning, operations, marketing and finance. By integrating all of this functionality into a single application, Granular gives producers the end-to-end visibility and control they need to improve efficiency and make smarter business decisions. Granular captures critical production and financial data from each cropping cycle and uses advanced analytics to suggest opportunities for financial, operational and agronomic optimization.

“Agriculture is a large and critically important global industry,” said Marc Andreessen, founder at Andreessen Horowitz and Wisconsin native. “We believe vertically focused SaaS companies like Granular can use the power of big data analytics to bring huge efficiency gains to the industries they serve.”

“We see a tremendous opportunity to help advance the agriculture industry and are investing aggressively in this area,” said Vinod Khosla, general partner at Khosla Ventures. “Granular is pursuing a huge opportunity to help producers learn from their data and from each other.”

Granular Team

The Granular team has deep experience in software, agriculture and data science. Granular CEO, Sid Gorham, was on the founding team of OpenTable, helping launch their breakthrough software service for the restaurant industry. Sid also spent 10 years leading subscription analytics businesses in the telecom and media industries as CEO of Telephia and SVP of Strategy at Nielsen. Indiana-based VP of Sales, Ian Harley, was formerly CEO of Farmworks, one of the largest providers of desktop accounting software for farms. Brock LaPorte, who built high-performance development teams at Netscape, Sunpower and SugarSync, leads Granular’s technology team.

About Granular

Granular powers the world’s most efficient farms.  The company’s cloud software and analytics platform helps farmers become more efficient and make better business decisions. Granular is headquartered in San Francisco and is backed by premier Silicon Valley investors Andreessen Horowitz, Google Ventures, and Khosla Ventures. For more information, visit www.granular.ag

SOURCE: AgPR news release.

Topics:

Leave a Reply

Equipment Stories

EquipmentFarmLink Launches Farm Equipment Sharing Program
July 23, 2015
FarmLink has introduced a new online farm equipment sharing community – MachineryLink Sharing – leveraging this new economy business model Read More
EquipmentKinze Celebrating 50 Years This Summer
July 15, 2015
Fifty years after its humble beginning as a small welding shop, Kinze Manufacturing is reflecting on a half-century of innovation Read More
EquipmentDeere, Case And Other Equipment Companies Join Forces On Planter Design Standard
July 14, 2015
As many of you already know, generally speaking there isn’t a whole lot of reaching across the aisle going on Read More
EquipmentNew Hagie STS Sprayer Features AirScout Precision Package
July 8, 2015
Hagie Mfg. and AirScout have formed a new joint endeavor to deliver value to customers by uniting state-of-the-art field prescription Read More
Top 100 Articles
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
CropLife 100Wilbur-Ellis Feed Division Facilities Receive Safe Feed/Safe Food Certification
July 13, 2015
Wilbur-Ellis Co.’s Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries Read More
CropLife 100BRANDT Expands To Brazil With Acquisition
July 8, 2015
BRANDT has acquired a majority interest in Target Brasil Fertilizantes Ltda. through its Brazilian subsidiary. Target Brasil manufactures, distributes and Read More
Milan Kucerak, president/CEO, West Central
CropLife 100West Central Cooperative And Its New President Are A Match Made In Deviation
June 29, 2015
To appreciate just how unique West Central Cooperative is in the world of ag retail, an observer need only consider Read More
Winter Wheat
CropLife 100South Dakota Co-op Member Owners Vote No On Unification
June 26, 2015
The Boards of Directors for North Central Farmers Elevator (NCFE) and Wheat Growers (WG) have announced that member-owners have voted Read More
Latest News
FungicidesReport: Sudden Death Syndrome Symptoms Appearing In Soy…
July 30, 2015
Last week, symptoms of sudden death syndrome (SDS) began to appear in April 15-planted soybeans at the University of Illinois’s Read More
Seed/BiotechAdvanta Seeds Adds New Phoenix Corn Hybrids
July 30, 2015
Corn growers in the High Plains and Western states have new options available for the 2016 growing season from Advanta Read More
ManagementTechnology and agriculture: a Futurist’s Perspective
July 30, 2015
Futurist David Zach, speaking at this week’s InfoAg Conference in St. Louis, shared thoughts on the benefits and limitations of Read More
Biofuels Plant in Lousiana
Industry NewsIdle Biofuels Plant In Louisiana To Reopen As Ammonia F…
July 30, 2015
A Lithuania-based company plans to spend $265 million to reopen an idle biofuels refinery in Grant Parish as an ammonia Read More
FFA at Monsanto Booth at the 2015 National Farm Machinery Show
Industry NewsFive Students Receive The 2015 Monty’s Plant Food Compa…
July 29, 2015
This fall, five college-bound students will have financial support through the Monty’s Plant Food Company FFA Scholarship. All five scholarship Read More
GYPSOIL Blendable Pellets
Crop InputsBeneficial Reuse Management Launches Pelletized Gypsum …
July 29, 2015
Beneficial Reuse Management (BRM) announced this week at Ag Media Summit that its GYPSOIL Pelletized Products Division will open a Read More
StewardshipOhio Water Quality Project To Determine How Much Phosph…
July 27, 2015
Researchers with the College of Food, Agricultural, and Environmental Sciences at The Ohio State University are looking for farmers in Read More
FertilizerKoch Agronomic Services Launches N-TEGRATION Technology
July 27, 2015
Koch Agronomic Services, LLC (KAS) has launched  N-TEGRATION Technology, a process technology platform designed to enable production of enhanced efficiency fertilizers at Read More
HerbicidesExpert: IARC Herbicide Classifications Leading To Confu…
July 24, 2015
Few people in the crop protection industry had heard of the International Agency for Research on Cancer (IARC) before this Read More
ManagementFCI Trade Summit Update & Precision Tank Turns 50
July 23, 2015
Editors Dave Frabotta and Eric Sfiligoj discuss the upcoming FCI Trade Summit in Las Vegas, NV, and how Precision Tank Read More
Palmer pigweed seedhead in cotton
HerbicidesUSDA Deregulates Dow AgroSciences’ Enlist Cotton Trait
July 23, 2015
The USDA today issued its decision deregulating Dow AgroSciences’ Enlist cotton trait in the U.S. The USDA has now completed its Read More
Industry NewsVerdesian Life Sciences Showcases Versatile Product Por…
July 23, 2015
Technology has revolutionized agriculture by bringing farmers, retailers and distributors to the forefront of the digital age. To meet the Read More
FertilizerWSJ: Cf Industries Exploring Merger With Dutch Chemical…
July 23, 2015
U.S. fertilizer maker CF Industries is in advanced merger talks with Amsterdam-listed chemical company OCI NV, the Wall Street Journal Read More
HerbicidesNufarm Releases New Panther SC Herbicide
July 23, 2015
Nufarm has announced the availability of new Panther SC herbicide. Panther SC is the first liquid formulation of flumioxazin available Read More
EquipmentFarmLink Launches Farm Equipment Sharing Program
July 23, 2015
FarmLink has introduced a new online farm equipment sharing community – MachineryLink Sharing – leveraging this new economy business model Read More
HerbicidesCould The South’s Most Troublesome Weed Represent A Thr…
July 22, 2015
Palmer amaranth is undoubtedly the most troublesome weed in the southern United States, taking a devastating toll on both cotton Read More
Industry NewsH.J. Baker Hires New Director Of International Sales
July 22, 2015
Global Agriculture firm H.J. Baker announced today that Steve Langley has joined the company’s Crop Performance Division and Animal Health Read More
InsecticidesSyngenta Recommends Soybean Scouting To Prevent Economi…
July 22, 2015
Proper soybean insect pest control begins with scouting. As the warm weather continues, Syngenta encourages growers to implement a scouting Read More