MAGIE 2026 Equipment Preview: 27 Innovative Products Built for the Realities of Ag Retail

Damon Audia has been named President of PTx & Corporate Strategy and Indira Agarwal has been appointed Senior Vice President, Chief Financial Officer.

New platform combines continuous root-zone sensing with artificial intelligence to deliver actionable agronomic insights throughout the growing season.

AgroLiquid aims to maximize fertilizer dollars through improved precision practices.

Technology investments deliver value only when retailers have a clear plan to sell, implement, and support them.

AI in agriculture depends not only on access to data, but on whether that data is timely, consistent, calibrated, and usable within real-world systems.

Increasingly, agriculture is seeing a merger of traditional practices and newer technologies.

OpenTug, through its BargeOS AI-native platform, strives to enhance visibility, reduce delays and drive value for farmers and cooperatives, including CHS.

AgTech venture funding topped $2B in Q2 2026, led by mega-deals, while exits surged and market stability continued.

MIT-born precision-ag startup recognized by CropLife builds dealer network rapidly, scaling AI-driven precision spraying across continents.

AGCO’s digital leader explains how connected equipment, AI, and open data ecosystems are transforming precision agriculture and on-farm decision-making.

U.S. drone manufacturers and mining firms paving the way for supplying agricultural units made in the U.S.

Women in Ag Tech (WiAT), an event empowering women in agricultural technology, will return as part of Tech Hub LIVE 2026 on July 20th in Des Moines.

Drone applications and cloud-based tools expand their footprint while variable-rate practices and imagery services lose traction, according to the latest Purdue survey.

Drone services continue expanding, but dealers remain cautious about AI, automation, and profitability in precision agriculture.

GROWMARK’s Brian Henze discusses how AI is transforming agronomy, empowering crop specialists, and accelerating ag technology adoption nationwide.

CropLife IRON showcases some of the latest Smart Tech solutions in the market for ag retailers and custom applicators.

AI is boosting efficiency in agriculture, but experts say data quality, ROI, and human judgment remain essential to success.

Agronomic advisors and growers are using the AGMRI AI Agent to ask questions and get field-level answers in seconds.