Dave Swain
Dave Swain is President and CEO of Vision Technology Management. He can be reached at [email protected].
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The Demographics of Ag Technology Sales … Simplify and Execute
Not all ag technology buyers think alike. Understanding adoption styles can help retailers tailor sales strategies and drive results.
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I Need to Do More with Ag Technology . . . But I Just Don’t Have Time
Making time to implement new ag technologies is the key to making them work for you, says expert Dave Swain.
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Ag Technology Adoption and Implementation
Technology investments deliver value only when retailers have a clear plan to sell, implement, and support them.
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New Soil Tests, Same Goal: Better Agronomic Decisions
New soil extraction methods offer deeper insights, but retailers must match testing strategies to agronomic goals, customer needs, and profitability.
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Innovation Is Essential in AgTech — But Are We Asking the Right Questions?
Agtech expert Dave Swain warns innovation is accelerating, but chasing shiny tools risks missing fundamentals that truly drive farm performance and long-term value.
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It’s Your Data — Why Aren’t You Using It Now?
It’s your data — so why aren’t you using it now? Unlock smarter decisions and profitability on your farm, writes ag tech expert Dave…
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Cybersecurity in Agriculture: Why ‘We’re Too Small to Hack’ Is a Dangerous Myth
Ag tech expert Dave Swain explains why farms and retailers are prime cyber targets — and how to protect operations.
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When Everything Feels Urgent, Strategy Suffers: Reclaiming Focus in Ag Operations
When urgency dominates decisions, contributing writer Dave Swain explains how ag leaders reclaim focus, prioritize strategy, and drive long-term success.
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The Ongoing Saga of Connectivity and IoT in Agriculture
Agtech expert Dave Swain examines agriculture’s ongoing connectivity and IoT saga, explaining progress, pitfalls, and why there’s no easy button.
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Rethinking Technology in Agriculture
As economic pressure mounts, turning “data hoarding” into actionable insights is essential for 2026, says ag tech expert Dave Swain.
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