CropLife 100 Retailer Takes a Service-First Approach to Precision Ag

CropLife 100 Retailer Takes a Service-First Approach to Precision Ag


Staff agronomists Laurel Herrling and Jake Shelburne carry out the Valley Agronomics mission to differentiate the precision ag retailer’s grower-customers.

“Valley Agronomics, out in the Pacific Northwest … there’s something about those guys, they just get it …”

Those words, in an email I had received some forgettable winter morning after soliciting an industry contact for recommendations on up-and-coming precision ag retail programs, were now suddenly coming back to mind, writes Matthew Grassi on

It is late April on a ludicrously sun-splashed Pacific Northwest afternoon (I’m told 80-degree days this time of year aren’t all that common in these parts). I am in a Dodge pickup perched on the side of the road at the intersection of two rural highways I have never seen before and probably never will again, somewhere between bustling downtown Portland, OR, and the sleepy enclave of Salem, OR.

In the driver’s seat to my left sits Connor Lankford, my gracious host and the estimable Precision Ag Manager at Rupert, ID-based Valley Agronomics, the 16th-ranked retailer in the annual CropLife 100. After a long day of ferrying us around the retailer’s various operations in the Willamette Valley — and freshly aware of my Cleveland Cavaliers fandom and the nearing game time — Lankford is hurriedly putting the finishing touches on a zone map for one of his agronomists, who had just phoned from Idaho to request a few last-minute changes for a grower.


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