While our annual CropLife 100 ranking is based on sales from crop inputs (e.g., seed, fertilizer, crop protection products) and custom application, it doesn’t include other key categories such as precision ag services and products. And yet we still track this additional information to help us get a more complete understanding of the revenue portfolios of the largest ag retailers in the country. As it turns out, our audience really wants to know this critical information, too.
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10 | Effingham Equity
Precision ag revenue rank: 10 CropLife 100 rank: 16 Profile: Planters Precision is a critical part of the agronomy offering at The Equity, providing its members with a comprehensive look at their crop farming planning and execution. The Equity's expertise in equipment, data collection and agronomic techniques all come together to deliver for its customers in better allocation of inputs, higher yields and greater efficiency in the field. Photo credit: Sara Matlock
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9 | Agtegra Cooperative
Precision ag revenue rank: 9 CropLife 100 rank: 9 Profile:Agtegra Cooperative is an innovative, farmer-owned grain and agronomy cooperative with more than 6,700 active member-owners in eastern North and South Dakota. In addition to offering grain and agronomy services, Agtegra offers its members aerial application services, fuel, feed, and precision ag hardware and software products and services. Photo: Agtegra Warner facility.
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8 | Wilbur-Ellis
Precision ag revenue rank: 8 CropLife 100 rank: 5 Profile:Wilbur-Ellis serves growers across 17 states with more than 170 retail outlets. Its precision ag services are highlighted by its AgVerdict software, which combines field-specific data with the agronomists’ knowledge for a strategic decision-making toolkit.
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7 | Sunrise Cooperative
Precision ag revenue rank: 7 CropLife 100 rank: 19 Profile: The Sunrise Precision Solutions (SPS) team works to continually provide a comprehensive portfolio of precision ag services. These services are designed to enable progressive growers to meet their economic, agronomic, and sustainability objectives through the incorporation of technology.
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6 | Simplot Grower Solutions
Precision ag revenue rank: 6 CropLife 100 rank: 4 Profile:Simplot Grower Solutions offers a full-suite of services for farm operations, including custom blending and application, field scouting, pest trapping, farm data management, and more. The Simplot SmartFarm harnesses modern technology, precise data, and boots-on-the-ground agronomy to produce real-time recommendations for variable rate applications.
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5 | CHS
Precision ag revenue rank: 5 CropLife 100 rank: 6 Profile:CHS provides precision agriculture solutions to farmers across the country. Dedicated to supporting farmer profitability and the latest agronomic practices, the cooperative's solutions help meet the crop production and data management needs of every operation.
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4 | Ag Partners Coop
Precision ag revenue rank: 4 CropLife 100 rank: 17 Profile:Ag Partners is a strong member-owned cooperative serving producers, communities, homeowners and businesses across Southern Minnesota and Western Wisconsin. Advanced Yield Systems (AYS) is the Ag Partners brand of precision agronomy. AYS deliver yield correlation analysis; management zone creation; seed varietal analysis; variable rate prescriptions for seed and fertilizer; and much more.
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3 | Helena Agri-Enterprises
Precision ag revenue rank: 3 CropLife 100 rank: 2 Profile:Helena Agri-Enterprises is one of the foremost agronomic solutions providers in the U.S. Helena markets and sells inputs that improve agricultural productivity for greater customer returns. This includes seed and seed treatments, fertilizer and application services, crop protectants, financial services, and precision ag services.
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2 | GROWMARK
Precision ag revenue rank: 2 CropLife 100 rank: 3 Profile: GROWMARK FS is a subsidiary of the third largest agricultural retailer (GROWMARK, Inc.) in the U.S. Products and services offered to growers include seed, plant nutrients, lime, crop protection materials, custom application, delivery, and precision agriculture.
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1 | Nutrien Ag Solutions
Precision ag revenue rank: 1 CropLife 100 rank: 1 Profile: The precision ag services at Nutrien Ag Solutions is highlighted by its Echelon platform, which allows you to quickly work through layers of information, including planning, soil mapping, as-applied data, and yield results. Local Nutrien Ag Solutions crop advisers work with customers to arrive at a variable rate seed and nutrient prescription.
To view more CropLife 100 content, including the full 2023 list, historical rankings, company profiles, and a downloadable report, visit www.croplife.com/top100.
As always, we asked CropLife 100 survey respondents to provide their estimated revenue in precision agriculture services/products. While CropLife has partnered with Purdue University for years in surveying retailers on their precision farming adoption and the specific services offered, our top 100 survey gets to the bottom line (although we keep precise dollar amounts confidential).
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What’s not surprising about the top 10 ag retailers with the most revenue in precision ag services/products is who is on the list. It’s the big names you’d expect, with nine of the 10 companies among the top 20 retailers in the overall top 100 ranking. To take it a step further, these 10 companies accounted for $733.2 million in precision ag service revenue in 2023, which was a 90% share of total CropLife 100 precision ag sales. To find out which retailers made the list (in reverse order of sales), view the slideshow above.
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Editor’s note: Companies included in the CropLife 100 listings were limited to independent dealerships and cooperatives that offer fertilizer, crop protection, seed, and custom application services. Figures do not include a host of services, such as data management, consulting/scouting, or grain elevator revenue. Dealerships and cooperatives are ranked in order by total sales in their respective sales group.
015Top 10 Ag Retailers With the Most Revenue in Precision Ag Services
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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.
