MAGIE Provides Necessary Escape from ‘Farmageddon’

Let’s face it — 2019 has been one of the roughest years I can remember for the agricultural marketplace. An extraordinarily wet spring across much of the Midwest meant approximately 6 million acres of corn and 2 million acres of soybeans didn’t get planted. Furthermore, continuing tariff disputes with China, India, and (to a lesser degree) Mexico have severely cut into export markets for many agricultural crops. In fact, the new phrase that I’ve seen to describe the 2019 growing season thus far is “farmageddon.”


All of which makes me glad that the summer/fall show season is finally upon us. I know many an ag retailer and/or grower-customer that will be more than happy to get the chance to enjoy a few days of looking at all the shiny new equipment and even taking some of it out for a test drive across an open field.

For us here at CropLife IRON, the summer/fall show season always kicks off with the annual Midwest AG Industries Exposition (MAGIE). Taking place Aug. 21-22 in Bloomington, IL, MAGIE has been the show in which equipment makers who target the ag retail marketplace have brought their best and brightest products, looking for sales for the upcoming year (2020) and feedback from potential customers on what improvements/tweaks might be made to some of these units. Check out dozens of product profiles of many of the pieces of Big (and little) IRON that will be at this year’s event.

Hopefully, if you’ve had as frustrating a year as most of agriculture has, you will find some comfort in focusing on the promise that new equipment (and a new growing season) holds. I look forward to seeing you in Bloomington!

Do you plan to attend MAGIE this year?

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