Highlights from the 2019 Wisconsin Agribusiness Classic

Highlights from the 2019 Wisconsin Agribusiness Classic

As one of the first state association trade shows of the New Year, the Wisconsin Agribusiness Classic is always a great venue for getting some early feelings regarding the upcoming growing season. This year’s event, held January 15-17 in Madison, WI, at the Alliant Energy Center, featured hundreds of attendees checking out dozens of exhibitors and informational speakers.

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“We’re trying to get the word out about our show being one of the best kept secrets in the agricultural industry,” said Tom Bressner, Executive Director for show sponsor the Wisconsin Agri-Business Association (WABA). “Furthermore, we want people to know that our educational efforts go well beyond just this event in mid-January.” In fact, WABA has two upcoming educational events on the calendar for February – the WABA Leadership Development Academy for emerging leaders in the field, Feb. 19-21 at Madison College, West Campus in Madison, WI, and Unmanned Aircraft Systems Training, Feb. 26-27 at Fox Valley Technical College – Bordini Center in Appleton, WI. Both of these events can be registered for by visiting wiagribusiness.org.

On the Alliant Energy Center show floor, dozens of agricultural companies exhibited their products and services for attendees to check out. Perhaps most intriguing, AGCO Corp. featured an upgraded version of its RoGator 1300 C Series with an AirMax Precision system. According to Craig Jorgensen, National Accounts Sales Manager, the AirMax Precision system has 31% more capacity than the company’s previous single bin models and a configurable 50/50 or 60/40 bin split two bin model for applying multiple products. “Right now, we are taking orders for this new RoGator starting in the spring of 2019 for delivery to customers in time for the 2020 season,” said Jorgensen.

Finally, discussing the fertilizer market for 2019, CHS Hedging’s Chris Short told attendees that “major changes are coming” to the marketplace over the next few years. And ag retailers will need to be prepared for these.

“The way that dealers forecast, buy, and market crop nutrients is changing fast,” said Short. “Increased earnings won’t come from the two ends of the supply chain. They must come by optimizing distribution efficiencies and managing risk.”

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