When it comes to an ag retailer’s total revenue portfolio, custom application service is often overlooked when it’s compared to the crop input side of the business. Sales from fertilizer, crop protection products, and seed are largely considered the top revenue categories, with custom application a distant fourth, according to our annual CropLife 100 survey.
1
of
10
1
of
10
10 | NEW Cooperative
NEW Cooperative, Inc. is a farmer-owned grain, agronomy, energy, and feed cooperative headquartered in Fort Dodge, IA, serving 12,000 members across 82 locations in Iowa and Northern Missouri. In 2024, custom application sales represented 4% of the cooperative's total revenue ($201 million-$1 billion). Pictured is NEW Cooperative's facility in Cooper, IA.
2
of
10
9 | MFA Inc.
MFA Incorporated is a Midwest-based regional farm supply and marketing cooperative serving more than 45,000 farmer/owners in Missouri and adjacent states. In 2024, custom application sales represented 6% of the cooperative's total revenue ($201 million-$1 billion). Pictured is MFA's Albany, MO, facility
3
of
10
8 | Agtegra Cooperative
Agtegra Cooperative is an innovative, farmer-owned grain and agronomy cooperative with more than 7,000 active member-owners predominantly in North and South Dakota. In 2024, custom application sales represented 8% of the cooperative's total revenue ($201 million-$1 billion). Photo credit: Agtegra
4
of
10
7 | Wilbur-Ellis
Established in 1921, Wilbur-Ellis is a leading international marketer and distributor of agricultural products, animal feed and specialty chemicals and ingredients. In 2024, custom application sales represented 4% of the company's total revenue (over $1 billion). Pictured is Wilbur-Ellis' facility in Moses Lake, WA.
5
of
10
6 | Keystone Cooperative
Keystone Cooperative was formed following the merger between Ceres Solutions Cooperative, Inc. and Co-Alliance Cooperative, Inc. in March 2024. In 2024, custom application sales represented 5% of the cooperative's total revenue (over $1 billion).
6
of
10
5 | CHS
CHS Inc. is a leading global agribusiness owned by farmers, ranchers and cooperatives across the U.S. In 2024, custom application sales represented 5% of the cooperative's total revenue (over $1 billion).
7
of
10
4 | Simplot Grower Solutions
Simplot Grower Solutions is growing in its position as a dynamic agribusiness leader with a full suite of exclusive products, cutting-edge technology and top-notch service. In 2024, custom application sales represented 2% of the company's total revenue (over $1 billion). Pictured is an aerial view of Simplot Grower Solutions' St. Anthony, ID, facility. Photo: Marcus Construction
8
of
10
3 | Helena Agri-Enterprises
Helena Agri-Enterprises, LLC, headquartered in Collierville, TN, is one of the foremost agronomic solutions providers in the U.S. In 2024, custom application sales represented 3% of the company's total revenue (over $1 billion).
9
of
10
2 | GROWMARK
GROWMARK is a cooperative organization based in Bloomington, IL. In 2024, custom application sales represented 12% of the cooperative's total revenue (over $1 billion).
10
of
10
1 | Nutrien Ag Solutions
Nutrien Ag Solutions is the retail division of Nutrien Ltd., the world’s largest crop inputs company. In 2024, custom application sales represented 4% of the company's total revenue (over $1 billion). Pictured is Nutrien Ag Solutions facility in Janesville, WI.
Yet, sales from custom application service is still a critical piece of the revenue pie. In 2024, the top 10 retailers in each of the top sales categories generated $14 billion (fertilizer), $11.3 billion (crop protection) and $4.6 billion (seed), respectively. Meanwhile, last year the top 10 companies in custom application sales generated $1.4 billion last year, which comprised 76% of total custom revenue for the CropLife 100. To find out which companies made that list (in reverse order of sales), view the slideshow above.
Editor’s note: Companies included in the CropLife 100 listings were limited to independent dealerships and cooperatives that offer fertilizer, crop protection, seed, and custom application services. Figures do not include a host of services, such as data management, consulting/scouting, or grain elevator revenue. Dealerships and cooperatives are ranked in order by total sales in their respective sales group.
015Top Ag Retailers With the Most Custom Application Revenue in 2024
Subscribe Today For
In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.
April 28, 2025 
