NORAC Turns 40

NORAC Turns 40

NORAC, a precision ag manufacturer who pioneered the use of ultrasonic sensing in the development of control equipment, is celebrating its 40th Anniversary.

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“We are thrilled to be marking 40 years of developing automated controls for the agricultural industry,” said Bill Strelioff, President and CEO for NORAC Systems International Inc. “Since 1974 we have worked to provide our customers with leading edge products that will improve efficiency on the farm.  Ultrasonic technology has transformed the use of chemical application equipment and we are proud to be a leader in this market.”

NORAC Systems International Inc. strives to improve the competitiveness of agriculture through precision measurement. Founded in 1974, Senstek started as a scale company based on emerging load cell technology. As the years passed, Senstek changed. The company grew in size, location, and product focus. In 1994 when international expansion was imminent, the name changed and Senstek became NORAC Systems International Inc. Many new products were introduced during this period including the “legal-for-trade” OnBoard Weighing System and the Precision Spray Height Control systems.

In 2007, NORAC completed construction of a new facility in Saskatoon, Saskatchewan, Canada that encompasses over 30,000 square feet of manufacturing and office space.  In late 2011, NORAC sold its weighing division to Wisconsin-based Rice Lake Weighing Systems, which allowed NORAC to focus its attention on one business.

NORAC currently offers the most advanced automated boom height control technology on the market worldwide.  Increased demand in North America in the last 10 years has prompted NORAC to enter key international markets in Europe, South America, and Australia. In addition to the facility’s corporate office in Saskatoon, Saskatchewan, Canada, there are three branch offices that include NORAC, Inc. (Minnesota), NORAC Europe sarl (Guerins, France), and NORAC Trading (Shanghai, China).

Between NORAC’s three facilities the company has 60 full-time employees. NORAC’s exceptional team includes experienced professional engineers educated in electrical and mechanical design. With years of technical expertise, NORAC is constantly improving and customizing products to better suit the customer’s needs and realizing NORAC’s mission statement, “To Improve the Competitiveness of Industry and Agriculture Through Precision Measurement.” NORAC’s success is based on the quality of staff, as well as the level of commitment from NORAC’s distributors and partners.

On May 29th, NORAC celebrated 40 years in business with past and present employees, board members, and shareholders at a celebration event held in Saskatoon, SK, Canada.