MANA Launches New Paradigm Insecticide

New Paradigm insecticide, manufactured by MANA Crop Protection, has received approval by the U.S. Environmental Protection Agency for its new state-of-the-art formulation of lambda-cyhalothrin for broad-spectrum insect control in corn, soybeans and other crops.

Using MANA Crop Protection proprietary technology, new Paradigm touts an advanced formulation which allows fast-acting insect knockdown with the same high levels of control found in emusifiable concentrate (EC) lambda-cyhalothrin based products. It also has exceptionally low odor and favorable PPE requirements with a “Caution” signal word.

Delivering uncompromised performance in insect control and unequaled ease of use, the new formulation of Paradigm has very low odor, which improves worker handling, convenience and safety when compared to other lambda-cyhalothrin delivery platforms.

“MANA Crop Protection brings Paradigm to the market as the premier alternative to current insect control offerings,” says Keith Miller, fungicide and insecticide product manager. “Using advanced technology, this product demonstrates extremely low odor in the jug, spray tank and the field during and after application. Plus, its ‘Caution’ signal word sets the bar higher than that of other insecticides in the same class, which continue to have more restrictive signal words on their labels.”

Older formulations of lambda-cyhalothrin products can cause negative impact to handlers who may have skin sensitization and/or a physical response to offensive odor.

“Paradigm performs at a level which is expected of EC type formulations due to its novel non-water or microcap based formulation, yet it meets the vigorous requirements of being a low VOC (volatile organic carbon) product,” Miller adds.

Improved Performance  

Paradigm’s advanced-generation pyrethroid chemistry combines contact and ingestion activity for greater control of armyworms, cutworms, loopers, beetles and aphids. Beyond corn and soybeans, it is registered for use on 50 other crops including cotton, peanuts, rice, tomatoes and wheat.

In 2011 studies completed by an independent third-party researcher, Paradigm demonstrated faster-acting performance along with improved efficacy when compared to Warrior with Zeon Technology.

Environmental Focus

“The bottom line for any insecticide is performance, and Paradigm came through field and laboratory testing with flying colors,” Miller says. “Beyond performance, however, growers are demanding safer handling and environmental characteristics from inputs to better support stewardship while lessening risk to workers and handlers.”

Going the extra mile in research and development for Paradigm’s launch in U.S. crop markets, MANA Crop Protection outlines the product’s cutting-edge environmental and worker safety qualities:

  • Signal word: Paradigm is the first insecticide in its class to carry the CAUTION signal word. This enables handlers to wear less-restrictive and cumbersome personal protective equipment.
  • Dermal irritation class: Because Paradigm is classified as non-irritant, the risk of skin sensitization for handlers is reduced.
  • Odor:  The very low odor formulation minimizes annoyance to applicators and field neighbors.
  • Low Volatile Organic Compound: Because Paradigm exceeds tough anticipated VOC standards, growers have the flexibility to use it where they want, without compromising performance.

For optimized control when needed most, Paradigm offers extensive application flexibility. Foliar applications on soybeans will control soybean aphids, cutworms, grasshoppers, lygus bugs, stink bugs and most other harmful insects.

Corn growers can apply Paradigm at planting to target cutworms and wireworms. Foliar applications on corn will control rootworms, armyworms, corn borers, stinkbugs, aphids, flea beetles and most other destructive pests.

Aggressive Development Plan

The introduction of Paradigm underscores the commitment by MANA Crop Protection in developing crop inputs that are not only highly efficacious but aligned in improved safety for farm workers, air quality and environmental sustainability and stewardship.

In the immediate, the company has an aggressive plan to add eight new formulations to its U.S. crop protection portfolio by the end of 2013.

“Not so long ago, growers were concerned primarily with finding products that effectively controlled insects, weeds or diseases,” Miller says. “Today, they have to balance a number of requirements into their selection process like environmental regulations, good stewardship and resistance management.

“MANA Crop Protection is helping redefine what growers can expect from crop protection manufacturers. By taking care of many of these challenges through improved formulations, growers can focus on what they do best, which is producing high-yielding, high-quality crops.”

MANA Crop Protection is a world leader in crop protection solutions. With more than six decades of field-proven experience and an impeccable reputation for quality, value, attentive service and environmental responsibility, the company has successfully grown its enterprise into a global powerhouse offering one of the most complete portfolios of crop protection products.

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