Despite a challenging spring for many service providers in the Midwest, precision specialists, agronomy managers, and a host of leading manufacturers and service providers will gather July 23-25 in St. Louis for the 2019 InfoAg Conference. This year’s event will feature more than 90 exhibiting companies in the PrecisionAg® Professional Tech Center exhibit hall, and attendance is on track to meet or exceed the total of 1,350 last summer.
“Meister Media Worldwide Inc.’s retail service provider-focused brands, CropLife® and PrecisionAg® Professional, are proud to serve as media partners in the production of the InfoAg Conference,” says Paul Schrimpf, Group Editor. “There’s really nowhere else that features the kind of content and networking for service providers found at this event.”
The two-and-a-half day program is once again packed with interesting and relevant sessions that cut across the precision spectrum, says Quentin Rund, Founder and CEO, PAQ Interactive, and InfoAg Program Chair.
Some key highlights include the following:
- Opening day breakout sessions featuring a “10 Things” track with industry opinion leaders Aaron Bobeck, Nathan Faleide, and Terry Griffin. Presentations will focus on technology “misses,” industry confessions, and key questions to ask in advance of tech purchases.
- Several multi-year, multi-state on-farm research projects will look at what to study, how to set up a program, and how to manage the data from multiple trials.
- A “Robotics Today” track will close out Day One, and the following morning a track looking at “The Autonomous Acre” picks up the thread with a look into the future of robotics.
- Wednesday afternoon will feature drone usage for agriculture, including drone swarms. The always-popular Precision Ag Business session will feature presentations and examples from managers of leading retail agronomy and consulting businesses. A data aggregation session breaks down the barriers and provides solutions for bringing data together from multiple sources and multiple years for better decision making.
- Closing day breakouts feature several Midwest innovation centers and their efforts to attract tech solutions for agriculture.
TFI Takes Center Stage
Attendees will notice one significant change in the conference. With the absorbing of the International Plant Nutrition Institute (IPNI) into The Fertilizer Institute (TFI), the organization will have a higher profile and will be sharing a wide range of information at the conference.
“For crop advisors and retailers, InfoAg has become the place to go to stay informed about new and emerging technologies linked to precision agriculture,” notes Lara Moody, TFI’s Vice President of Stewardship and Sustainability Programs. “It provides a wealth of educational and business opportunities for both attendees and exhibitors. While we have previously engaged as an exhibitor and provided speaker support, The Fertilizer Institute is excited to explore new ways the conference can further advance technology and innovative solutions for agriculture.
“TFI’s retail members recognize the value of an informed and educated employee base. The content provided by InfoAg is at the heart of services provided by our members, including Certified Crop Advisors, and other farmer advisors. InfoAg provides key information and engagement, including with technology providers and manufacturers through the vast trade show.”
TFI President and CEO Chris Jahn will open the conference and provide insight into TFI’s vision. Attendees can stop by the TFI and 4R Nutrient Stewardship booth to meet with communications and meeting services team members. “TFI staff will be in attendance to explore opportunities, engage with exhibitors and attendees, and to seek input on future events,” adds Moody.
Available information in the booth will focus on advancing knowledge on the cost of practice implementation using real-world data. “We’ve worked with a team of ag economists to build a platform for developing cost-based 4R case studies,” says Moody. “With the help of TFI’s retail members, our 4R Advocates, and other stakeholders, we are acquiring an insightful selection of case studies across many geographies and cropping systems.”
New agronomic publications relevant to the nutrient stewardship space will also be available. TFI will take orders for a new edition of the Soil Fertility Manual that was previously published by IPNI.
For the most up-to-date conference information, visit infoag.org.