Winfield Launches New Mapping Capabilities For R7 Tool
August 29, 2013 
Two new enhancements in the R7 Tool by WinField turn yield data into a scorecard that farmers can use to easily evaluate input performance and field profitability. These valuable insights will help them make informed decisions season after season.
The Field Response Map spatially correlates actual yield map data from the combine with the map originally used to determine the input prescription for the field. Each map illustrates areas that responded well or poorly to that prescription. Examining the areas of the field that did not respond as predicted provide an opportunity to improve productivity potential for the following year.
The Profitability Map spatially correlates input costs, either flat or variable rate, and the yield map data from the combine to determine the parts of the field that were most profitable. Less-profitable areas provide the opportunity to discuss how to better align input investment with yield potential for the following year. This map helps farmers, together with their local agronomists, to manage profitability potential on every acre.
“Field response and profitability are two things that have always alluded precision ag,” said Dave Gebhardt, director data and technology Winfield. “’Did my field prescription work?’ and “Did my field prescription increase my ROI?’ are questions that farmers will now be able to answer, and then use those insights to make appropriate adjustments for next season.”
These new R7 Tool mapping capabilities underscore a commitment by WinField to help farmers turn this season’s yield and profitability data into valuable insights. WinField-affiliated local agronomists can help farmers analyze the data derived by these new features and work with them to implement any revisions necessary into a plan for next spring.
“We can use these tools to get the most out of the yield potential of the genetics that WinField offers in our CROPLAN seed line,” said Gebhardt. “And we can help farmers make sure they’re getting the fertility balance right; that they’re not overfertilizing and wasting resources. Making these types of important adjustments can help ensure that farmers are using the right inputs at the right rates to optimize yield and profit potential.”
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