Paul Schrimpf
Paul Schrimpf is Director of Marketing and Communications at AgGateway and served as an editor at Farm Chemicals/CropLife from 1998 to 2022.
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Vernon: CommoditAg Designed to Address E-Commerce Trend in Crop Protection
When it comes to farmer purchasing options in crop protection products, the pressure from Internet-based e-commerce sites offering cheap, no frills pricing continues to…
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Rebate Requirement Reveals the Dark Side of FieldView
My partner in crime Eric Sfiligoj, and I have been asked to speak at quite a few events this winter. His column describes his…
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Precision Agriculture: Visualizing the Future
I wrote this article the morning after the completion of the second annual PrecisionAg Vision Conference from my corner suite in Phoenix, AZ. Fortunately,…
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Crop Protection Rebates: Playing the Game
From the earliest days of competitive selling, the concept of rewarding customer loyalty has been a page, if not a full chapter, in the…
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Ag Retailers Need to Commit to Excellence in Wake of FBN Threat
It can be a little bit dangerous when you rely on informal reader surveys and polls to help you formulate an opinion, especially in…
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Wheat Growers, North Central Say Yes To Unification
In a letter to industry partners this afternoon, Chris Pearson, CEO of Wheat Growers in Aberdeen, SD, announced that Wheat Growers membership and the…
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InfoAg 2017: A ‘Glass Half-Full Mentality’
I first met Jeremy Wilson of CropIMS in Illinois back in the early 2000s. I was desperately searching for some “good news” stories about…
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Picking Partners in the Crop Protection Market
Agriculture is a market awash in highs, lows, and everything in between. This is certainly true in the world of crop protection manufacturing. When…
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Still Early in the Game for Precision Agriculture
Baseball fans hear a lot of the same clichés every season, being that there’s at least 162 games to be played out, and many…
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Opinion: Shaking Your Perspective in Ag Retail
Some of you I’m sure have encountered our recently retired salesman extraordinaire, Dan Bellanger. He worked in the industry for a number of years…
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