Paul Schrimpf
Paul Schrimpf is Director of Marketing and Communications at AgGateway and served as an editor at Farm Chemicals/CropLife from 1998 to 2022.
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FFA’s Tech Initiative
Despite the fact that, as of this year, I have been covering this aspect of the agriculture industry for a healthy two decades, the…
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Opinion: RIP for Crop Protection Rebates?
Last year at this time I was putting the finishing touches on the story I wrote for our first State of Distribution report. The…
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Past is Prologue at CropLife America
There’s little debate that Jay Vroom, the recently retired President of CropLife America, arrived in Washington, DC, in 1989 amidst a whirlwind of change.…
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Up Close and Personal: Getting to Know New CropLife America President Chris Novak
It’s been a long road through the agriculture industry for Chris Novak. Like many ag executives, he grew up on a small farm, but…
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Verification in Field Application: Going the Last Six Feet
While I love a good road trip out in the country as much as any agriculture industry editorial type out there, it’s always nice…
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Take Three Days to Work on Your Precision Services Business
The PrecisionAg Professional Accelerator program kicks off on June 26 in Brookings, SD. For more than two decades, retailers have struggled to convert precision…
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When It Comes to Farm Data, How Good Is ‘Good Enough’?
Ron Farrell, a frequent sounding board for my wacky ideas and a source of ongoing encouragement to stay the course in this fast-changing industry,…
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Sustainability in Ag Retail: Connecting the Dots
Just before Christmas I had the opportunity to spend some time in our nation’s capital with Jay Vroom, the President of CropLife America. (Editor’s…
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Accelerating Precision Agriculture
One of the most tired, yet also most useful and almost irresistible idioms used in business is the “elephant in the room.” You know,…
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Opinion: Redefining the Ag Tech Revolution
I was interviewing Roger DuMond, long-time precision agronomy specialist who’s been toiling at the technology grindstone for more than 20 years at Kova Fertilizer…
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