Lisa Heacox
Heacox is a Contributing Editor for the CropLife Media Group, which includes CropLife and CropLife IRON magazines, and the PrecisionAg Special Reports.
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Controllers Pack More Power
While rate controllers have been around for almost 30 years, some major gains in the technology have come in the past few years. Today,…
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Tough Toolbars
“Anhydrous is level. It’s always there and it’s an economical product,” says Andy Anderson, vice president of marketing for Thurston Manufacturing. One factor that…
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Bullish Times
The biofuel movement in this country is a modern day gold rush for agriculture — with high returns to be had by all, says…
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Serious Security
The Disney icon Shrek declared ogres are like onions — lots of layers. That’s exactly what Brent Eastman, owner of H&R Alarms, Cape Girardeau,…
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Spreaders: Dry Flies High
Manufacturers will be bringing a host of spreaders to test drive at the Midwest Ag Industries Exposition (MAGIE) and other summer events. Lime/Fertilizer Spreader,…
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Investing In Storage
The surge in tank and containment purchases — felt some 10 to 15 years ago — is being revisited as facilities age, say manufacturers.…
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Better Signals, Better Receivers
Satellites are doing their part to improve precision agriculture. Sid Siefken, sales channel manager at Trimble, reports that key satellite systems’ placement and operations…
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Commerce Made Easier
Dealers may be surprised at how far e-business has advanced in the last 18 months at manufacturer/distributor levels — and how those gains can…
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Lightbars Still On The Job
While some may think you can’t improve much on a classic lightbar, manufacturers would disagree. They’ve been listening to users and have done some very…
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Easy And Upgradeable
“We used to think we had a demographic for the end-user of our product,” says Jeff Farrar, North America sales manager for Outback Guidance.…
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