Lisa Heacox
Heacox is a Contributing Editor for the CropLife Media Group, which includes CropLife and CropLife IRON magazines, and the PrecisionAg Special Reports.
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Bad News, Good News
“What do you want to hear first, the good news or the bad news?” is a question often posed in tough times. This year’s…
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Changing Tides
U.S. crop protection sales have shrunk by some $2.5 billion over the past several years — down from a high of $9 billion in…
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Tweaking Tenders
Flush with some cash thanks to higher crop production and prices, fertilizer dealers and growers are looking to upgrade their tenders and nurse tanks…
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Learning Curves
When asked what technology challenges are facing retailers for the New Year, precision agriculture equipment and software companies came up with no less than…
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