Top 10 U.S. Ag Retailers That Led the Fertilizer Market in 2025

Matt Hopkins By Matt Hopkins|February 2, 2026

In a year marked by economic pressure on U.S. growers and evolving nutrient management strategies, the nation’s largest agricultural retailers continued to anchor the fertilizer market in 2025. According to the latest CropLife 100 survey, the top 10 ag retailers accounted for a combined $14 billion in fertilizer sales, representing about 71 % of total fertilizer revenue across the entire list of the 100 largest U.S. ag retail firms.

At the top of the ranking once again is Nutrien Ag Solutions, a dominant presence in crop nutrient distribution nationwide. Close behind are perennial leaders Helena Agri-Enterprises and GROWMARK, followed by Simplot Grower Solutions and cooperative giant CHS. The middle of the list includes GreenPoint Ag, Wilbur-Ellis, and Keystone Cooperative, with MFA and New Cooperative rounding out the group.

Leading ag retailers are critical intermediaries between fertilizer producers and U.S. farmers — a role that becomes even more important during uncertain market conditions. Though overall fertilizer revenues remained relatively flat year-over-year in 2025, totaling nearly $19.9 billion and maintaining roughly a 46% share of total crop input sales, there were clear signs of strain beneath the surface.

Several trends, according to the CropLife report, emerged in the fertilizer space reflecting the pressures felt across the broader farm economy:

  • Grower resistance to certain nutrients: Retailers reported that phosphorus fertilizers, a key macronutrient, became significantly harder to sell in 2025, with a substantial portion of respondents describing phosphorus sales as “very challenging.” Even traditionally easier categories like nitrogen saw more growers hesitant to apply.
  • Market balance and outlook: Despite these challenges, fertilizer revenues did not decline sharply compared to 2024, indicating sustained underlying demand. Retailers appear to be navigating tighter budgets while managing inventory and pricing dynamics.

To get a closer look at the companies shaping this essential segment of agriculture, view our photo gallery above highlighting all 10 top fertilizer retailers (in reverse order of sales). Each profile includes 2025 fertilizer sales figures (% of total revenue), company headquarters, and key business highlights — a valuable resource for growers, agribusiness professionals, and industry observers alike.

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Matt Hopkins is Senior Multi-Media Specialist for the Agribusiness Group at Meister Media Worldwide (MMW), including such brands as CropLife, CropLife IRON, AgriBusiness Global, Global Agtech Initiative, and Cotton Grower. He is responsible for managing an array of digital products, including newsletters, websites, video, and social media. Hopkins originally joined MMW in 1994 as an editor for Greenhouse Grower magazine before transitioning to Business Manager of its MeisterPro division. He has a Communications Degree from Cleveland State University. See all author stories here.

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