Tech Hub Live 2025: Fireside Chat with Mercer Landmark’s Adam Farmer

CropLife Staff By CropLife Staff|September 17, 2025
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CropLife Editor Eric Sfiligoj sits down with Adam Farmer, Chief Technology Officer at Mercer Landmark, for a Fireside Chat at Tech Hub Live 2025. Retailers are flooded with tech solutions promising better insights, seamless integrations, and ROI—yet implementation often feels overwhelming. In this candid conversation, a retail leader shares lessons learned navigating vendor overload, deciding which tools to keep, and building a manageable tech stack that actually works. Hear how they evaluate new solutions, manage integrations, and avoid “shiny object” syndrome while staying focused on what growers really need.

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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

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