CropLife Editor Eric Sfiligoj sits down with Adam Farmer, Chief Technology Officer at Mercer Landmark, for a Fireside Chat at Tech Hub Live 2025. Retailers are flooded with tech solutions promising better insights, seamless integrations, and ROI—yet implementation often feels overwhelming. In this candid conversation, a retail leader shares lessons learned navigating vendor overload, deciding which tools to keep, and building a manageable tech stack that actually works. Hear how they evaluate new solutions, manage integrations, and avoid “shiny object” syndrome while staying focused on what growers really need.
Tech Hub Live 2025: Fireside Chat with Mercer Landmark’s Adam Farmer
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