MACA 2013: The Other Side Of The Mountain

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For its annual meeting, the Mid America CropLife Association (MACA) brought its members to the Rocky Mountains, in Broomfield, CO. In fact, the meeting played off this landscape, adopting the theme “Mountains of Opportunity.”

As Bonnie McCarvel, MACA executive director, pointed out to attendees, 2012-13 have been very positive years in the world of agriculture. Grower-customer revenues have been on the climb, commodity prices have stayed high and the overall outlook for ag remains strong as the world’s population keeps growing.

“No one in agriculture can say it was anything but a good year,” said McCarvel. “We’ve all had a lot of fun.”

Despite these pluses, however, several MACA 2013 speakers warned that the agricultural market could be in a correction or two in the next few years. One of those sounding words of caution was Dr. Jim Budzynski, managing principal at MacroGain Partners.

Budzynski has been a speaker at MACA meetings in the past — something he acknowledged in his opening remark. “Lots has changed in agriculture since I was here in 2004,” he said. Budzynski went on to point out that in the past seven years, agriculture has weathered a severe market downturn (in 2007-08, during the so-called Great Recession) and bounced back to today’s profitability levels driven by high commodity prices and record grower income.

Furthermore, he agreed that the overall future for agriculture also remains bright. “There are billions of consumers around the world who will need food to eat, that have growing levels of income and will want more protein in their diets,” said Budzynski. “So the long-term, macro story for agriculture is good.”

However, there are some dangers to agriculture’s golden age of prosperity in the near term. In particular, he said, the U.S. government efforts to stimulate the overall economy since mid-2008 have resulted in some excessive spending levels, which won’t be sustainable forever.

“The government is spending $80 billion per month in stimulus money,” said Budzynski. “Last year, overall farm income in the U.S. was $50 billion or so. Think about that for a minute – we pump more money into the economy each month than we made in farming for all of last year.”

An Ethanol Engine

How might this affect agriculture’s income potential going forward? In a word, said Budzynski, ethanol.

“If there’s one thing that drove where we are in agriculture right now, it’s ethanol,” he said. “Government mandates for ethanol use have kept demand high and also built up a big market for corn.”

In fact, said Budzynski, U.S. growers have increased their corn production levels approximately four billion bushels in the past few years to keep up with ethanol demand, which now accounts for approximately 40% of the U.S. corn crop. Most of the increase has been achieved through higher yields and shifting more farmland acres to corn from other crops such as wheat and cotton. This has also led to a direct correlation between corn, oil and the U.S. dollar.

“When you get to where you can convert a bushel of corn into a gallon of gasoline, you have a direct link between the price of corn and a barrel of oil,” said Budzynski. “If oil prices go up, our commodity prices go up because ethanol is a replacement. And if oil price go down, we are going down with it.”

In the big picture, said Budzynski, this means that if the U.S. government should suddenly stop supporting ethanol usage, agriculture would take an immediate financial hit. “Ethanol support is critical,” he said. “If we remove the supports for ethanol, we will all be in the soup in a nanosecond because we have such a huge percentage of our corn production going into that area. You can’t remove that kind of a chunk of demand without causing a dramatic decline in prices.”

Other Predictions

As far as agricultural companies and suppliers go, Budzynski foresees the overall market quickly moving towards what he calls platform convergence. “The consolidation roll-up of companies is done,” he said. “Productivity convergence is where the really big ag companies are going to go next, trying to provide integrated platforms, and not just products, to provide more complete answers to customers. That means these companies are going to start buying other companies that will cross over the formally distinct categories such as crop protection, crop nutrients, biotech and precision ag because buying companies in the vertical doesn’t work within a platform-driven world.”

For ag retailers, said Budzynski, size and market prominence will be critical for survival. “The problem small ag retailers have is not that they are not service-oriented, it is platform items such as precision ag are incredibly capital intensive,” he said. “It will be really hard for many of these to compete in this kind of environment. Overall the No. 1 and 2 players in the market will be well positioned to survive. However, for No. 3 and 4 players, it will be much more difficult, especially if the bigger players are stealing their customers and hiring all their employees away.”

Bigger picture, Budzynski said that agricultural fortunes in this latest “up” cycle may have peaked in 2012, with a market downturn taking hold during 2014 or 2015.

“But by 2020, the big picture is still good,” he concluded. “People will want more protein, and this will drive demand for the products agriculture has to offer. Bottom line — the sun will shine for agriculture going forward. It just might not shine every day.”

Dangers To Crop Protection, Biotech

Another set of speakers at MACA 2013 included three crop protection company representatives. They discussed the rapidly changing agricultural landscape. According to John Chrosniak, global business director for DuPont Packaging Graphics, the crop protection products industry is critical to keeping production agriculture going. “To help feed the world’s growing population, we need to get more out of every crop field,” said Chrosniak. “Six out of the last 11 years, we’ve consumed more than we’ve produced globally. But it’s likely we wouldn’t have had any surpluses without the use of crop protection products to help keep yields up.”

Despite this importance, the crop protection products industry finds itself being attacked by special interest groups in a seemingly never ending wave of misinformation and outright lies. In this kind of an atmosphere, said Jim Blome, president/CEO for Bayer CropScience LP, government regulatory agencies are increasingly making product registration decisions based more on political pressure as opposed to sound science.

“This has particularly been the case in the countries of the European Union (EU),” said Blome. “Part of the problem there is the general population across Europe doesn’t believe their regulators, so sound science on the safety of some of these products isn’t trusted.”

The situation has been made more problematic for the crop protection products business, he added, because of social networking and the Internet. “Today, the speediness of rumors on certain products is a big threat to our industry,” said Blome. “Special interest groups targeting a particular agricultural product can be against it and spread their messages at the speed of light.”

According to all three panel speakers, this kind of public pressure was at work earlier this year in the EU when its regulatory agency decided to ban neonicotinoids at the end of 2013 because of implied links to honeybee declines.
Could this same kind of public backlash against crop protection products happen elsewhere in the world? It’s possible, said Blome.

“I believe that in America, registration decisions will continue to be made based upon science, not speculation,” he said. “But I am concerned that these kinds of attacks could have an influence in the decisions being made in countries such as Brazil and Canada.”

Corey Huck, head of U.S. sales for Syngenta, agreed with Blome on these points. “The trust factor is the key difference between U.S. and EU regulators,” said Huck. “But Canada could be the new frontier for regulatory mistrust to appear.”

In this kind of environment, said DuPont’s Chrosniak, the agricultural industry must keep fighting to protect its interests wherever possible in areas such as biotech crops.

“We as an industry believe that the science is irrefutable that genetically-modified (GM) crops are similar to traditional ones,” he said. “But there are plenty of efforts underway to label products that contain GM crops in their mixes by special interest groups, inferring to the general public that they are harmful by being different. This is the kind of stuff we need to fight back against.”

Sfiligoj is the Editor for both CropLife and CropLife IRON magazines. He travels regularly to cover industry events and has been dedicated to the ag retail industry since he joined the staff in 2000.

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