Growing operations continue to get larger and more sophisticated. The risks of growing and managing crops continue to rise with the increasing global population and the skyrocketing value of biotech seed. Food safety and traceability regulation is almost assuredly destined to expand. In this environment the value of field data, as well as the ability to make it as flexible, available, and accurate as possible, is critically important.
This was the background behind which SST Software held its third biennial Vision Conference in July in conjunction with the 2009 InfoAg Conference in Springfield, IL. More than 100 customers and partners participated in the all-day session, which served to bring them up to date on how SST Software is helping them to meet the current and future challenges in agriculture.
“In the history of precision ag, the role of data management has been overlooked,” says Mark Waits, SST Software’s Marketing Manager. “But we’ve clearly seen a shift where service providers and growers are increasingly interested in collecting accurate records, easily sharing data with colleagues and advisors, and being able to efficiently turn their data into valuable and profitable information they can base future decisions upon.”
The advancements SST Software announced at the Vision Conference ultimately deliver benefits to the grower, but SST President & CEO David Waits recognizes the critical role of the trusted advisor to facilitate the best and most efficient use of technology.
“We aspire to see our technology in the hands of growers and being used by them to make the best business decisions for their farms,” explains Waits. “But we are resolute in our belief that we can fulfill the value of our technology better through supporting service providers to advise and support their grower-customers. We, therefore, are focusing our development efforts on applications which fulfill that goal of an integrated industry platform that assists our customers to become the leading agribusiness organizations in their respective markets.”