The Power Of Precision

The SoilWarrior N can deliver anhydrous ammonia and liquid or dry fertilizer.
The SoilWarrior N can deliver anhydrous ammonia and liquid or dry fertilizer.

The ag retail industry is in a state of transition as farm operations continue to consolidate. Ron Farrell, a consultant with Farrell Growth Group, LLC, says that as consolidation continues, it is likely that about 20% of U.S. crop acres will be farmed by growers who will prefer to buy direct and apply their own fertilizer and crop protection products; another 20% of the acres will be smaller farms where the operator is also employed off-farm and will require additional support services from their farm supplier; and the remaining 60% will be farmed by growers looking for more sophisticated risk management and precision agriculture services from their ag retailers.

Recent surveys have found that more than 80% of ag retailers see their grower-customers doing more precision agriculture in the next five years. “As commodity prices drop to more sustainable levels, growers will focus on maximizing their return per dollar invested. Precision ag provides the best opportunity to do that,” says Farrell.

Retailers who help growers determine the most viable practices through precision ag data analysis, on-farm research and custom precision services will gain business, according to Farrell. “The ag retail industry is segmenting as quickly as farmers are consolidating. Those retailers that build up their team to be knowledgeable on all components of precision ag and on maximizing return on investment will thrive. Those that don’t will struggle to maintain business in this sector,” he says.

Besides investing in data analysis, retailers are helping growers evaluate new agronomic practices that build on precision capabilities. Custom strip tillage and fertilizer placement is a new precision offering by some ag retailers. These retailers have invested in strip tillage equipment because it fits well with their variable-rate fertilizer programs, it provides agronomic advantages and it shows their leadership in helping growers experience and evaluate new technologies.

For example, two years ago United Farmers Cooperative (UFC) in York, NE, leased a SoilWarrior strip tillage machine with a real-time kinematic (RTK) steerable fertilizer cart for research and custom application purposes. The yield advantage for strip tillage compared to no-till and conventional tillage ranged from 10 to 15 bushels per acre in the on-farm trials it conducted for customers in 2012.

Building On Precision Capabilities

“As we help our growers increase yields, we are focused on getting nutrients placed in the right location. We aren’t just applying nutrients, but placing them where they will have the greatest impact to yield and greatest economic benefit,” says Mike Zwingman, lead analyst of agronomy research for UFC. “The advancements that the SoilWarrior brings in nutrient placement can help growers advance their yields, lower their nutrient use and manage their environment better than ever before.”

Timeliness is another reason to offer custom strip tillage fertilizer application, according to Matt Richmond, Midwest regional field technology specialist with the Wilbur-Ellis Co., Onida, SD. “Farmers are covering more acres and with the planting window so short, they don’t want to be slowed down by applying fertilizer with the planter,” he says. “It also allows us to hit higher rates of fertilizer for increased corn yield goals.”

Kevin Born, CEO of Environmental Tillage Systems (ETS) says: “We are seeing more interest by ag retailers to add strip tillage with precision fertilizer application to their custom services. It dovetails with retailers’ precision ag services and it provides another revenue source. Most importantly, they are introducing growers to an innovative technology that improves yields and nutrient efficiency.”

Interest by ag retailers and large growers alike has caused ETS to build its largest SoilWarrior machine yet. The new 60-foot, 24-row SoilWarrior N simultaneously delivers anhydrous and liquid or dry fertilizer at a speed of up to eight miles per hour. Equipped with three variable-rate dry fertilizer tanks, the SoilWarrior N easily adapts to fertilizer formulation changes based on soil conditions, the calendar and comparative prices of various nutrients.

Leave a Reply

Precision Ag Stories

Topcon AGI-4 on MF Planter
EquipmentAutosteer: Compatibility, Accuracy Remain Top Of Mind
July 3, 2015
The world of automatic steering solutions in agriculture has evolved rapidly in the last few years. From after-market add-ons that Read More
Raven Viper 4
Precision AgPrecision Agriculture: In-Cab Computing Adds More Customization, Functionality
June 3, 2015
In terms of in-cab computing solutions for the agriculture market, companies like Case IH, Topcon, Trimble, John Deere and Raven Read More
AgEagle UAV
Precision Ag2015 Precision Agriculture Dealer Survey: Top Four Trends To Watch
June 1, 2015
Editor’s note: The 17th Precision Agriculture Survey was completed with partnerships among the departments of Agricultural Economics and Agronomy at Read More
Retailers
Precision AgThe Human Element Of Precision Agriculture
June 1, 2015
Editor’s note: The 17th Precision Agriculture Survey was completed with partnerships among the departments of Agricultural Economics and Agronomy at Read More
Top 100 Articles
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
CropLife 100Wilbur-Ellis Feed Division Facilities Receive Safe Feed/Safe Food Certification
July 13, 2015
Wilbur-Ellis Co.’s Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries Read More
CropLife 100BRANDT Expands To Brazil With Acquisition
July 8, 2015
BRANDT has acquired a majority interest in Target Brasil Fertilizantes Ltda. through its Brazilian subsidiary. Target Brasil manufactures, distributes and Read More
Milan Kucerak, president/CEO, West Central
CropLife 100West Central Cooperative And Its New President Are A Match Made In Deviation
June 29, 2015
To appreciate just how unique West Central Cooperative is in the world of ag retail, an observer need only consider Read More
Latest News
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
FungicidesReport: Sudden Death Syndrome Symptoms Appearing In Soy…
July 30, 2015
Last week, symptoms of sudden death syndrome (SDS) began to appear in April 15-planted soybeans at the University of Illinois’s Read More
Seed/BiotechAdvanta Seeds Adds New Phoenix Corn Hybrids
July 30, 2015
Corn growers in the High Plains and Western states have new options available for the 2016 growing season from Advanta Read More
ManagementTechnology and agriculture: a Futurist’s Perspective
July 30, 2015
Futurist David Zach, speaking at this week’s InfoAg Conference in St. Louis, shared thoughts on the benefits and limitations of Read More
Biofuels Plant in Lousiana
Industry NewsIdle Biofuels Plant In Louisiana To Reopen As Ammonia F…
July 30, 2015
A Lithuania-based company plans to spend $265 million to reopen an idle biofuels refinery in Grant Parish as an ammonia Read More
FFA at Monsanto Booth at the 2015 National Farm Machinery Show
Industry NewsFive Students Receive The 2015 Monty’s Plant Food Compa…
July 29, 2015
This fall, five college-bound students will have financial support through the Monty’s Plant Food Company FFA Scholarship. All five scholarship Read More
GYPSOIL Blendable Pellets
Crop InputsBeneficial Reuse Management Launches Pelletized Gypsum …
July 29, 2015
Beneficial Reuse Management (BRM) announced this week at Ag Media Summit that its GYPSOIL Pelletized Products Division will open a Read More
StewardshipOhio Water Quality Project To Determine How Much Phosph…
July 27, 2015
Researchers with the College of Food, Agricultural, and Environmental Sciences at The Ohio State University are looking for farmers in Read More
FertilizerKoch Agronomic Services Launches N-TEGRATION Technology
July 27, 2015
Koch Agronomic Services, LLC (KAS) has launched  N-TEGRATION Technology, a process technology platform designed to enable production of enhanced efficiency fertilizers at Read More
HerbicidesExpert: IARC Herbicide Classifications Leading To Confu…
July 24, 2015
Few people in the crop protection industry had heard of the International Agency for Research on Cancer (IARC) before this Read More
ManagementFCI Trade Summit Update & Precision Tank Turns 50
July 23, 2015
Editors Dave Frabotta and Eric Sfiligoj discuss the upcoming FCI Trade Summit in Las Vegas, NV, and how Precision Tank Read More
Palmer pigweed seedhead in cotton
HerbicidesUSDA Deregulates Dow AgroSciences’ Enlist Cotton Trait
July 23, 2015
The USDA today issued its decision deregulating Dow AgroSciences’ Enlist cotton trait in the U.S. The USDA has now completed its Read More
Industry NewsVerdesian Life Sciences Showcases Versatile Product Por…
July 23, 2015
Technology has revolutionized agriculture by bringing farmers, retailers and distributors to the forefront of the digital age. To meet the Read More
FertilizerWSJ: Cf Industries Exploring Merger With Dutch Chemical…
July 23, 2015
U.S. fertilizer maker CF Industries is in advanced merger talks with Amsterdam-listed chemical company OCI NV, the Wall Street Journal Read More
HerbicidesNufarm Releases New Panther SC Herbicide
July 23, 2015
Nufarm has announced the availability of new Panther SC herbicide. Panther SC is the first liquid formulation of flumioxazin available Read More
EquipmentFarmLink Launches Farm Equipment Sharing Program
July 23, 2015
FarmLink has introduced a new online farm equipment sharing community – MachineryLink Sharing – leveraging this new economy business model Read More
HerbicidesCould The South’s Most Troublesome Weed Represent A Thr…
July 22, 2015
Palmer amaranth is undoubtedly the most troublesome weed in the southern United States, taking a devastating toll on both cotton Read More
Industry NewsH.J. Baker Hires New Director Of International Sales
July 22, 2015
Global Agriculture firm H.J. Baker announced today that Steve Langley has joined the company’s Crop Performance Division and Animal Health Read More