The Power Of Precision

The SoilWarrior N can deliver anhydrous ammonia and liquid or dry fertilizer.
The SoilWarrior N can deliver anhydrous ammonia and liquid or dry fertilizer.

The ag retail industry is in a state of transition as farm operations continue to consolidate. Ron Farrell, a consultant with Farrell Growth Group, LLC, says that as consolidation continues, it is likely that about 20% of U.S. crop acres will be farmed by growers who will prefer to buy direct and apply their own fertilizer and crop protection products; another 20% of the acres will be smaller farms where the operator is also employed off-farm and will require additional support services from their farm supplier; and the remaining 60% will be farmed by growers looking for more sophisticated risk management and precision agriculture services from their ag retailers.

Recent surveys have found that more than 80% of ag retailers see their grower-customers doing more precision agriculture in the next five years. “As commodity prices drop to more sustainable levels, growers will focus on maximizing their return per dollar invested. Precision ag provides the best opportunity to do that,” says Farrell.

Retailers who help growers determine the most viable practices through precision ag data analysis, on-farm research and custom precision services will gain business, according to Farrell. “The ag retail industry is segmenting as quickly as farmers are consolidating. Those retailers that build up their team to be knowledgeable on all components of precision ag and on maximizing return on investment will thrive. Those that don’t will struggle to maintain business in this sector,” he says.

Besides investing in data analysis, retailers are helping growers evaluate new agronomic practices that build on precision capabilities. Custom strip tillage and fertilizer placement is a new precision offering by some ag retailers. These retailers have invested in strip tillage equipment because it fits well with their variable-rate fertilizer programs, it provides agronomic advantages and it shows their leadership in helping growers experience and evaluate new technologies.

For example, two years ago United Farmers Cooperative (UFC) in York, NE, leased a SoilWarrior strip tillage machine with a real-time kinematic (RTK) steerable fertilizer cart for research and custom application purposes. The yield advantage for strip tillage compared to no-till and conventional tillage ranged from 10 to 15 bushels per acre in the on-farm trials it conducted for customers in 2012.

Building On Precision Capabilities

“As we help our growers increase yields, we are focused on getting nutrients placed in the right location. We aren’t just applying nutrients, but placing them where they will have the greatest impact to yield and greatest economic benefit,” says Mike Zwingman, lead analyst of agronomy research for UFC. “The advancements that the SoilWarrior brings in nutrient placement can help growers advance their yields, lower their nutrient use and manage their environment better than ever before.”

Timeliness is another reason to offer custom strip tillage fertilizer application, according to Matt Richmond, Midwest regional field technology specialist with the Wilbur-Ellis Co., Onida, SD. “Farmers are covering more acres and with the planting window so short, they don’t want to be slowed down by applying fertilizer with the planter,” he says. “It also allows us to hit higher rates of fertilizer for increased corn yield goals.”

Kevin Born, CEO of Environmental Tillage Systems (ETS) says: “We are seeing more interest by ag retailers to add strip tillage with precision fertilizer application to their custom services. It dovetails with retailers’ precision ag services and it provides another revenue source. Most importantly, they are introducing growers to an innovative technology that improves yields and nutrient efficiency.”

Interest by ag retailers and large growers alike has caused ETS to build its largest SoilWarrior machine yet. The new 60-foot, 24-row SoilWarrior N simultaneously delivers anhydrous and liquid or dry fertilizer at a speed of up to eight miles per hour. Equipped with three variable-rate dry fertilizer tanks, the SoilWarrior N easily adapts to fertilizer formulation changes based on soil conditions, the calendar and comparative prices of various nutrients.

Leave a Reply

Precision Ag Stories

Forbes Mixing Bowl NYC
Precision AgGrowing Demand For High Tech Agriculture Sparking Discussion
March 3, 2017
How can information technology be best harnessed to solve challenges in food and agriculture? That’s a question being asked more Read More
EquipmentWhat Does FBN’s Latest Attempt At Disintermediation Really Mean For Ag Retailers?
February 6, 2017
When Farmer’s Business Network (FBN), the Silicon Valley-based ag data startup that promises to leverage all kinds of on-farm data Read More
Farmobile Dashboard Heat Map
Precision AgFarmobile’s EFR Dashboard Brings Real-Time Metrics To The Coffee Table
January 1, 2017
Farmobile is one of many data start-ups that we’ve been closely observing with a sense of keen curiosity since they Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Trending Articles
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
LIFT Academy video screenshot
Crop InputsLIFT Agriculture Academy: A Q&A With West Central Distribution’s Dean Hendrickson
March 1, 2017
West Central Distribution recently launched its LIFT Agriculture Academy, a new, premiere training and professional development resource for West Central’s ag Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Latest News
Eric Jenks, Wilbur-Ellis
Crop InputsWilbur-Ellis Launches ADVANTIGRO Plant Growth Regulator…
March 27, 2017
Wilbur-Ellis Agribusiness, a recognized leader in the marketing and distribution of crop protection, seed and nutritional products, as well as Read More
Yara West Sacramento Ribbon Cutting
Crop InputsYara West Sacramento Is Newest Addition
March 27, 2017
Yara’s West Sacramento Terminal was officially welcomed March 21 as the newest Yara North America facility in the U.S. While continually Read More
UncategorizedPrecision Ag, Iowa Water, and GM Corn Updates
March 24, 2017
Editors Paul Schrimpf and Eric Sfiligoj look at the state of precision agriculture, the dismissal of the Des Moines Water Read More
Pam Marrone
Crop InputsMarrone Bio Innovations Enters Biostimulants Market Wit…
March 23, 2017
Marrone Bio Innovations, Inc. is expanding beyond biopesticides and crop protection and into the biostimulant market by commercially launching Haven Read More
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teach…
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
ManagementThink You Know Water? Take WinField United’s R…
March 22, 2017
Water is among our most precious resources, and arguably the hardest working, with just one percent available for human use, Read More
Corn Field
LegislationTFI Hopes Court Dismissal Is ‘Final Chapter’…
March 20, 2017
The Fertilizer Institute (TFI) released the following statement from President, Chris Jahn on the March 17, 2017, federal court dismissal Read More
Wheat Growers
Industry NewsWheat Growers CEO Dale Locken To Retire
March 20, 2017
CEO Dale Locken has announced that he plans to retire from Wheat Growers. Locken has served almost 15 years as Read More
Bayer Monsanto
Eric SfiligojBayer-Monsanto: Life, LibertyLink, And The Pursuit Of R…
March 20, 2017
As the calendar officially turns to spring, life is in full renewal mode. Flowers are blooming, birds are singing, and Read More
Corn Field
Crop InputsUltra Yield Micronutrients Acquires Kronos Micronutrien…
March 16, 2017
Ultra Yield Micronutrients, Inc. ”Ultra”, an affiliate of Cameron Chemicals, Inc., is pleased to announce that it has acquired the Read More
ManagementSnowstorms, Asset Sales, and Soybeans Prices
March 16, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss the weather, precision ag, crop protection company mergers, and commodity prices in this Read More
Soybean Field
Seed/BiotechBayer Invests $8.1 million In Soybean Advancement In Th…
March 16, 2017
Growers in Illinois and across the Midwest now have the added benefit of a state-of-the-art soybean research facility, increasing accessibility Read More
CHS
CropLife 100CHS Acquires Western Co-op Transport Association
March 16, 2017
CHS Inc., North America’s leading farmer-owned cooperative and a global energy, grains and foods company, has purchased Western Co-op Transport Read More
Young corn plants in soil
HerbicidesBest Management Practices To Control PPO-Resistant Weed…
March 14, 2017
Weeds resistant to the class of herbicides called protoporphyrinogen oxidase (PPO) inhibitors are spreading at a faster rate than weed Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Eric SfiligojFungicide Resistance On The Horizon
March 13, 2017
For many years now, the agricultural market has struggled to keep ahead of an ever-growing number of herbicide-resistant weeds. According Read More
Management2017 Commodity Classic Review
March 10, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss what happened at the recent Commodity Classic in San Antonio. Read More
Farmer using AgriSync
ManagementMajor AgriSync Update Aims To Extend Ag Experts’ Power …
March 10, 2017
AgriSync announced a major update to its leading collaboration and service management tool for professional ag advisors and their farmer Read More
Agrible Pocket Spray Smart App
EquipmentNew Agrible Pocket Spray Smart App Alleviates Spraying …
March 10, 2017
There’s a new app to help farmers decide when to spray their fields. Pocket Spray Smart is a free iOS Read More