Telematics In Action

Jimmy Sanders Team

When it comes to technology and precision agriculture at Jimmy Sanders Inc., this is the simple golden rule for making it work.

“What has separated us is that we have not risen and fallen with the tides in terms of technology,” says Jeff Dearborn, who has been in charge of implementing technology at Sanders for more than a decade.

Keeping on top of technological trends in agriculture requires constant evaluation of new technologies. Jimmy Sanders’ recent integration of telematics is another manifestation of that commitment to improving service and efficiency using smart technology.

A Complete System

In short, telematics marries global positioning systems with mobile communications and computer technology to bring a whole host of powerful tools to an end-user.

The telematics trend was one of the concepts that Dearborn watched closely as it became more prevalent in the consumer market. The most visible manifestation of telematics technology has been the growth of the OnStar system in cars, but the increasing power of handheld communication devices like the Blackberry and iPhone also revealed the potential of telematics technologies.

Not unlike many technological breakthroughs, telematics has been slow to emerge in agriculture. It can be frustrating to wait and watch, but Dearborn feels it also provides an advantage. “We have the luxury of being at the tail end of adoption,” he says. “All you have to do is follow general trends in technology to predict what’s coming.”

A couple of years ago, Dearborn got the opportunity to get in on the ground floor. Equipment manufacturer GVM was developing a suite of telematics-based tools specifically designed for custom applicators called AgJunction. Being long-time partners on the equipment side, Sanders became one of the first retailers to sign up for the new product, GVM Telematics.

Aaron Hunt, who heads up the AgJunction initiative for GVM, says that there are three primary functions that Sanders is using. First, sending and receiving data and transferring files wirelessly; second, tracking the movements of machinery in the field; and third, monitoring and recording machine efficiency, performance, and maintenance.

To maximize the benefits of these capabilities, Hunt worked with Dearborn and his team to integrate the capabilities into Sanders’ OptiGro program to ensure that the systems worked efficiently and in harmony. The connectivity ensures that every piece of machinery operates like a remote office, sending and receiving data as if the rig cabs and locations were cubicles in an office building.

The GVM Telematics package is virtually turnkey today, with all of the hardware, software, and cellular subscriptions provided. The rig system includes a cellular signal receiver and a programmed in-cab computer — the Raven VIPER because it features built-in wireless communication capability.

“GVM Telematics will work with more in-cab displays in the future as they come out with wireless capabilities,” says Hunt. Development emphasis now and in the future is on building a system that works anywhere with any color machine or brand of display.

Hunt notes that the cellular contracts are purchased and maintained by GVM to eliminate confusion and make things more streamlined. Cell service can be added or changed by Sanders using GVM as a third party.

All Systems Go

The system used by Sanders starts with a work order. That order is tied to a field boundary, and is assigned to an asset. The software in the VIPER downloads the work order to the cab, and it is ready to go. After completing the work, it generates an as-applied file and an invoice and automatically changes the job status — all of which is transferred wirelessly to the main office.

A big time saver? You bet. “Back in the old days, when a work order had to be changed, you just naturally took out two disks because one would fail,” says Hunt. “Flash drives are better, but you still need someone running them out to the field. This technology virtually eliminates that problem.”

Back at the main offices, an Internet-based software program gives every manager access to a screen that shows the location of all the retailer’s assets on an electronic map in real time. Assets can be monitored and reassigned based on customer requests or even expected weather events.

On the back end is a rich pool of data for managers to consider and make future decisions. Machinery operation data reveals how much product is spread over any period of time, as well as time spreading vs. time driving. The data help managers make decisions about logistics and equipment replacement, and find holes in an applicator’s performance.

It’s also helped solve the elusive “shrinkage” problem. “Every location has found spread acres that did not get billed, especially with fertilizer,” says Dearborn. “It’s a constant battle to remember what got done when you’re working so hard, but with the system we have a better handle on acres applied and product shipped.”

Leave a Reply

Precision Ag Stories

Precision AgUAS: The S Stands For Smart, Service And Sensors
May 1, 2014
The only thing occuring more rapidly than the technologies’ evolution is the clamoring to implement UAS into agriculture as soon as possible. Read More
Precision AgAg Retail: 3 Tech Trends To Watch In 2014
April 1, 2014
It's been a busy first quarter of technology developments in 2014. Here are some of the highlights, and things to watch in the months ahead. Read More
Valley Variable Rate Irrigation
Precision AgMaximizing Returns From Water Inputs
March 3, 2014
Irrigation manufacturers have developed some vital new technologies to fine-tune irrigation and save growers money, water, energy and labor. Read More
Todd Golly and UAVs
Precision AgReal-World UAV Experience In Agriculture
February 3, 2014
Minnesota grower Todd Golly shares his views on the use of unmanned aerial vehicles. Read More

Trending Articles

Retail FacilitiesWaconia Manufacturing Builds Facility Designed For Speed, Efficiency
July 7, 2014
To make its new hub facility more efficient, Cooperative Elevator enlisted the aid of Waconia Manufacturing. Read More
EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More
EquipmentGPS: 25 Years And Still Growing
June 2, 2014
The evolution of global positioning systems applications in agriculture remains ongoing as the technology hits a notable milestone. Read More

Latest News

Precision AgFarmers Learn How Changing World Will Impact Iowa
July 24, 2014
Technology and understanding global consumer demand for Iowa farm products brought hundreds of farmers and agribusiness leaders to Ames recently for the annual Iowa Farm Bureau Federation Economic Summit. Read More
HerbicidesPurdue: Late Season Weeds May Require Manual Removal
July 24, 2014
Hand-rouging and pulling late season weeds by hand may be the best way to remove them, more so than using a herbicide, a Purdue Extension weed scientist says. Read More
Soybean Field
InsecticidesTranform WG, Closer SC Insecticides Receive R&D 100…
July 23, 2014
Dow AgroSciences has received the award from R&D Magazine for Transform WG insecticide and Closer SC insecticide with Isoclast active. Read More
EquipmentKinze, Raven Team Up On 4900 Planter Monitor
July 23, 2014
Kinze Manufacturing announces a partnership with Raven Industries to develop a standalone monitor solution for the Kinze 4900 series planter. With this new Read More
LegislationNew Farm Bill Continues To Confuse As Growers Await USD…
July 23, 2014
The new five-year Farm Bill eliminates many of the direct payments previously payed to growers and could benefit from USDA clarification, reports a Toledo Blade columnist. Read More
EquipmentPrecisionAg.com Relaunches With Responsive Design For M…
July 22, 2014
PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned website, PrecisionAg.com. Read More
FungicidesEPA OKs Two Willowood Fungicides
July 21, 2014
The EPA has approved Willowood Azoxy 2SC and Willowood AzoxyProp Xtra. two widely used broad spectrum, preventative fungicides with systemic and curative properties. Read More
Precision AgFarmers Learning Fast As UAVs Take Off
July 17, 2014
Farmers and others interested in how UAVs can be used in agricultural applications were able to learn more about the technology during the recent Precision Aerial Ag Show. Read More
CropLife 100Bobby Knight, Richard Petty To Highlight Ag PhD Field D…
July 17, 2014
Attendees at the July 24 Ag PhD Field Day at Hefty Farms will learn about the latest agricultural technologies, and get a chance to meet legendary sports figures Bobby Knight and Richard Petty. Read More
WebinarsUpcoming Webinars
July 17, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
A finished Willmar 16-ton side-shooting tender.
TendersNew Production Facility Helps Willmar
July 17, 2014
In 1963, a group of businessmen started Willmar. Today, a half-century later, the company is one of the ag industry’s longest-running brands. Read More
FertilizerCF Industries Sells Carbon Credits To Chevrolet, Donate…
July 17, 2014
CF Industries has completed the sale of a large block of carbon reduction credits to Chevrolet, and will donate the net proceeds of $600,000 to the National FFA Foundation. Read More
CropLife 100Grainland Cooperative, Minier Cooperative Grain To Merg…
July 17, 2014
The shareholders of Grainland Cooperative and Minier Cooperative Grain Co. approved a merger of company operations effective August 1, 2014. Read More
ManagementStudy: Drought Costing California Billions
July 17, 2014
A new study has found the drought has cost the state $2.2 billion, primarily in lost farm revenue and wages. Read More
FertilizerCF Industries Resumes Production At Oklahoma Nitrogen C…
July 17, 2014
The company had shut down production at the Woodward, OK, facility in April to address an issue in one of the site’s boilers. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denve…
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
Soybean field
FungicidesValent Launches New Seed Protection Fungicide For Soybe…
July 16, 2014
The INTEGO SUITE System contains the first new, novel seed protection fungicide chemistry registered in 30 years by the EPA for protection against Pythium and Phytophthora. Read More
Crop InputsSyngenta Drive To Thrive 10 Finalists Announced
July 15, 2014
Finalists are chosen based on the quality of their essays and photos depicting what makes them thrive. Read More