Telematics In Action

Jimmy Sanders Team

When it comes to technology and precision agriculture at Jimmy Sanders Inc., this is the simple golden rule for making it work.

“What has separated us is that we have not risen and fallen with the tides in terms of technology,” says Jeff Dearborn, who has been in charge of implementing technology at Sanders for more than a decade.

Keeping on top of technological trends in agriculture requires constant evaluation of new technologies. Jimmy Sanders’ recent integration of telematics is another manifestation of that commitment to improving service and efficiency using smart technology.

A Complete System

In short, telematics marries global positioning systems with mobile communications and computer technology to bring a whole host of powerful tools to an end-user.

The telematics trend was one of the concepts that Dearborn watched closely as it became more prevalent in the consumer market. The most visible manifestation of telematics technology has been the growth of the OnStar system in cars, but the increasing power of handheld communication devices like the Blackberry and iPhone also revealed the potential of telematics technologies.

Not unlike many technological breakthroughs, telematics has been slow to emerge in agriculture. It can be frustrating to wait and watch, but Dearborn feels it also provides an advantage. “We have the luxury of being at the tail end of adoption,” he says. “All you have to do is follow general trends in technology to predict what’s coming.”

A couple of years ago, Dearborn got the opportunity to get in on the ground floor. Equipment manufacturer GVM was developing a suite of telematics-based tools specifically designed for custom applicators called AgJunction. Being long-time partners on the equipment side, Sanders became one of the first retailers to sign up for the new product, GVM Telematics.

Aaron Hunt, who heads up the AgJunction initiative for GVM, says that there are three primary functions that Sanders is using. First, sending and receiving data and transferring files wirelessly; second, tracking the movements of machinery in the field; and third, monitoring and recording machine efficiency, performance, and maintenance.

To maximize the benefits of these capabilities, Hunt worked with Dearborn and his team to integrate the capabilities into Sanders’ OptiGro program to ensure that the systems worked efficiently and in harmony. The connectivity ensures that every piece of machinery operates like a remote office, sending and receiving data as if the rig cabs and locations were cubicles in an office building.

The GVM Telematics package is virtually turnkey today, with all of the hardware, software, and cellular subscriptions provided. The rig system includes a cellular signal receiver and a programmed in-cab computer — the Raven VIPER because it features built-in wireless communication capability.

“GVM Telematics will work with more in-cab displays in the future as they come out with wireless capabilities,” says Hunt. Development emphasis now and in the future is on building a system that works anywhere with any color machine or brand of display.

Hunt notes that the cellular contracts are purchased and maintained by GVM to eliminate confusion and make things more streamlined. Cell service can be added or changed by Sanders using GVM as a third party.

All Systems Go

The system used by Sanders starts with a work order. That order is tied to a field boundary, and is assigned to an asset. The software in the VIPER downloads the work order to the cab, and it is ready to go. After completing the work, it generates an as-applied file and an invoice and automatically changes the job status — all of which is transferred wirelessly to the main office.

A big time saver? You bet. “Back in the old days, when a work order had to be changed, you just naturally took out two disks because one would fail,” says Hunt. “Flash drives are better, but you still need someone running them out to the field. This technology virtually eliminates that problem.”

Back at the main offices, an Internet-based software program gives every manager access to a screen that shows the location of all the retailer’s assets on an electronic map in real time. Assets can be monitored and reassigned based on customer requests or even expected weather events.

On the back end is a rich pool of data for managers to consider and make future decisions. Machinery operation data reveals how much product is spread over any period of time, as well as time spreading vs. time driving. The data help managers make decisions about logistics and equipment replacement, and find holes in an applicator’s performance.

It’s also helped solve the elusive “shrinkage” problem. “Every location has found spread acres that did not get billed, especially with fertilizer,” says Dearborn. “It’s a constant battle to remember what got done when you’re working so hard, but with the system we have a better handle on acres applied and product shipped.”

Leave a Reply

Precision Ag Stories

Precision AgGoogle Glass: New Tool For Ag
October 8, 2014
New wearable smart technologies such as Google Glass show potential to greatly impact how we accomplish the business of feeding the world. Read More
Precision AgPrecision Agriculture: Finding The Payback
September 6, 2014
Profitability in precision ag is not about any one technology, but the result of employing technology in a total system approach that is agronomically sound. Read More
Precision AgUAS: The S Stands For Smart, Service And Sensors
May 1, 2014
The only thing occuring more rapidly than the technologies’ evolution is the clamoring to implement UAS into agriculture as soon as possible. Read More
Precision AgAg Retail: 3 Tech Trends To Watch In 2014
April 1, 2014
It's been a busy first quarter of technology developments in 2014. Here are some of the highlights, and things to watch in the months ahead. Read More

Trending Articles

Matt Hopkins15 Best New Agriculture Apps Worth Downloading In 2014
December 16, 2013
These latest agriculture apps are sure to help ag professionals do their jobs more efficiently in 2014 and beyond. Read More
Seed/BiotechMonsanto Offers New Support For Ferguson, Area Communities
October 8, 2014
Monsanto Co. has committed $1 million in new support for several collaborative efforts in Ferguson, MO, and surrounding communities in North St. Louis County. Read More
Seed/BiotechUnapproved Genetically Modified Wheat Found In Montana
October 3, 2014
USDA reports that one year after discovery of Monsanto's unapproved wheat in a single Oregon field disrupted U.S. wheat export sales, the GMO wheat has again been found in Montana. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
Many new products were introduced to the ag retail marketplace this year. From this group, CropLife IRON and its consulting partners have selected five finalists for the Product of the Year award. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More

Latest News

Seed/BiotechSyngenta Ranked A Top 10 Biotech Employer For Third tim…
October 20, 2014
Syngenta ranked in the top 10 among the world’s top biotech employers, according to an annual survey conducted by Science magazine. Read More
CropLife 100Wheat Growers Break Ground For New Facility At Kennebec
October 20, 2014
Wheat Growers has broke ground for a state-of-the-art shuttle loader grain handling, fertilizer and agronomy facility in Kennebec, SD. Read More
FertilizerVerdesian Life Sciences Signs Agreement With Los Alamos…
October 20, 2014
Verdesian Life Sciences has signed a licensing agreement with Los Alamos National Laboratory to develop and market LANL’s latest nitrogen enhancement technology for plants. Read More
MicronutrientsStoller Group Announces Groundbreaking At New Office Bu…
October 20, 2014
Jerry Stoller, founder and president of Stoller Group, announced the groundbreaking at the site of the company’s future headquarters in Read More
Crop InputsBioSafe Systems Opens New Production Facility In Nevada
October 20, 2014
BioSafe Systems has completed construction of a state-of-art production facility in Sparks, NV, for its line of activated peroxygen products. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScien…
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
Seed/BiotechEPA Approves Dow’s Enlist Duo Herbicide
October 15, 2014
The Enlist Weed Control System, breakthrough technology to fight resistant and tough weeds, has received the long-awaited green light from federal regulatory authorities. Read More
MicronutrientsGypsum On Farms Could Help Keep Water Clean, Not Green
October 14, 2014
Gypsum, which has roots in the past as a farm soil treatment, also may have a bright future, and not just as a booster of crops but also as a protector of water. Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Crop InputsVerdesian Grows Sales Staff
October 14, 2014
The new account managers will drive sales growth and support relationships with key customers in the plant nutrition and seed treatment and inoculants product categories. Read More
WebinarsUpcoming Webinars
October 14, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
CropLife 100The Andersons Purchases Six Grain Elevators, Four Agron…
October 14, 2014
The Andersons has acquired Auburn Bean and Grain of Auburn, MI, which will increase the storage capacity of its Grain Group by about 13%. Read More
StewardshipThree Ohio Ag Retailers Honored With 4R Certification
October 13, 2014
The 4R Nutrient Stewardship Certification Program has announced its first three agriculture nutrient service providers to achieve certified status. Read More
Eric SfiligojEntering Agriculture’s New Phase
October 13, 2014
The market’s giddy ride the past few years might be coming to an end in 2015, warns one industry insider. Read More
Eric SfiligojWar And Green Peace
October 11, 2014
A one-time member of Green Peace recently explained why he left the organization after 15 years. Read More
StewardshipCover Crops Add To Farm Sustainability
October 10, 2014
Farmers nationwide find cover crops to be a tool that helps groundwater, prevents erosion, builds soil quality and complements existing best management practices. Read More
EquipmentMeeting Changing Liquid Storage Needs
October 10, 2014
Tank and containment choices are expanding with shifts in farming practices and the economy. Read More
StewardshipEDF Launches Initiative To Reduce Fertilizer Pollution …
October 9, 2014
The effort will engage farmers and businesses throughout the supply chain to transform the way fertilizer-dependent grain crops are grown and sourced. Read More
ManagementMACA 2014: The State Of The Agricultural Industry, And …
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More