Product Closeup: Visual Guidance Systems

Outback S3 Terminal Hemisphere GPS

If you ask Jeff Farrar, director of marketing-agriculture for Hemisphere GPS, visual guidance systems have changed significantly since the past five or six years. Back then, most operators were satisfied if these systems simply told them where their vehicle had been and where it was going. Today, however, most visual guidance systems are command centers for the entire operation or application.

“Visual guidance systems today offer much more than GPS guidance and have become the operator interface for spraying, nutrient application, machine control, planting and harvest duties,” says Farrar. “The need for precise application of inputs, combined with improvements in GPS accuracy and machine control, have brought the industry to a ‘do all’ terminal focus.”

Tim Stuenkel, market development specialist for TeeJet Technologies, agrees. “Data collection continues to be an integral part of this process,” says Stuenkel. “As input and commodity prices continue to rise, small gains in efficiency — even on conservatively-sized operations — can have a very significant payback.”

More Affordability

Indeed, initial cost/payback is one of the major reasons visual guidance systems are growing in popularity. “Guidance systems are more affordable than ever before,” says Lori Costello, marketing communications manager for Ag Leader Technology. “Technology improvements, enhanced functionality and a quicker return-on-investment are reasons that guidance is now a reality for many users. When used in conjunction with automatic steering systems, the combination provides many benefits, such as cost savings, reducing operator fatigue and improving input efficiency.”

Thomas Causey, marketing communications specialist for Topcon, thinks versatility is a motivator. “Entering precision ag with a low-cost visual guidance system that also records data and has the possibility to be upgraded with rate/section control offers customers value in managing their operations.”

Coupled with their affordability, visual guidance systems have also gotten easy to use. “The simplicity of the systems and overall user interface has really improved, as well as scalability,” says Ryan Molitor, marketing supervisor, Raven Industries, Applied Technology Division. “This is important because it gives customers the flexibility of adding on to their system as their needs change, all the while keeping in mind it isn’t a really complex system to use.”

Future Developments

Molitor expects visual guidance systems will gain more market intelligence soon. “Integrating wireless technology to help streamline data transfer, as well as the use of higher accuracy systems like RTK will benefit everyone and continue to grow in popularity,” he says.

George Huber, director, worldwide ag sales for Trimble, also foresees more full-system growth for this market going forward. “The future for visual guidance systems is to grow them into full precision ag solutions for automated steering, plus flow and application control,” says Huber. “Advances will come in guidance performance due to GNSS capability and the availability of higher accuracy differential corrections. They will also come in the precision ag applicatoins that can be controlled via the visual guidance system user interface. This is important because users want one multipurpose display in their cab.”

TeeJet’s Stuenkel agrees. “Visual guidance systems are becoming the central hub of a wide range of machine operation and data collection activities,” he says. “The ability to effectively control a variety of tasks from a single console, while simultaneously gathering and transmitting field data, will be critical as we move forward.”

Leave a Reply

Precision Ag Stories

Corn Field
FertilizerBridging Crop Nutrition Science And Technology
September 7, 2016
The future seemed to draw nearer for the 1,600-plus attendees of the co-located InfoAg and International Precision Agriculture conferences in St. Read More
Deere R4023 cab
Precision AgPrecision Ag Aids Fertilizer Programs
September 6, 2016
Whatever the farm economy may look like, retailers need to continue to develop a sound fertility program to reach the Read More
EquipmentCase IH Debuts Nutri-Tiller 955 Strip-Till Applicator
August 24, 2016
With strip-till continuing to expand across new acres, Case IH designed the new Nutri-Tiller 955 strip-till applicator to help producers Read More
EquipmentCase Launches Aim Command FLEX, 25th Anniversary Patriot Sprayer
August 24, 2016
Case IH announces new AIM Command FLEX advanced spray technology for greater application accuracy, as well as special 25th Anniversary Read More
Trending Articles
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Bayer Monsanto
Crop InputsBayer-Monsanto Mega-Merger: 6 Things You Need To Know
September 14, 2016
Mega mergers have become almost routine in the agricultural industry. Right on the heels of Monday’s news that fertilizer giants Potash Read More
Potash Corp Agrium
Crop InputsAgrium, Potash Corp To Merge To Create $36 Billion Company
September 12, 2016
Canada’s Agrium Inc. and Potash Corp of Saskatchewan Inc. have agreed to combine in a deal that would create a Read More
Osage Co-op Elevator Osage, IA Finished Building
OpinionAre We Crazy?
September 8, 2016
At some point in the first few months of my employment here at CropLife® magazine, I started getting curious about Read More
ManagementMAGIE 2016 Highlights and Deere Anti-Trust
September 1, 2016
CropLife Editor Eric Sfiligoj discusses the recent Midwest AG Industries Exposition and the Department of Justice’s objection to John Deere Read More
ASMARK 2016 Retailers Live! Tour - CPS
CropLife 100CPS Acquires Texas Retail Operation
August 23, 2016
Crop Production Services (CPS) has acquired the assets of Larry’s Chemical and Spray, Inc., for an undisclosed amount in an Read More
Latest News
Young Corn Field
StewardshipStudy: Ohio Farmers Doing ‘A Good Job Of Managing…
September 27, 2016
Leaders from Ohio’s largest grain farming organizations announced today that Ohio farmers are doing their part in effectively managing phosphorus Read More
Growmark FS Outlet
Industry NewsGROWMARK To Purchase Suncor’s Share Of UPI
September 26, 2016
GROWMARK and Suncor have reached an agreement in which GROWMARK will purchase Suncor’s 50% interest in UPI, Inc. in Ontario, Read More
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Syngenta Seedcare Institute
Seed/BiotechSyngenta Opens New North America Seedcare Institute In …
September 23, 2016
Syngenta unveiled its new Seedcare Institute in Stanton, MN, during a recent grand opening celebration. More than 150 industry leaders, Read More
StewardshipMonsanto Invests $1.6 Million In System To Quantify Gre…
September 23, 2016
The USDA – Natural Resources Conservation Service (USDA-NRCS) recently awarded the National Corn Growers Association (NCGA) and its Soil Health Read More
Pipe rack
LegislationCourt Sides With Ag Retailers On PSM
September 23, 2016
The D.C. Court of Appeals has ruled the Occupational Safety and Health Administration violated the Occupational Safety and Health Act when Read More
ManagementPacific Coast Fertilizer Announces Interest In Longview…
September 22, 2016
Pacific Coast Fertilizer LP (PCF) announced at the Cowlitz Economic Development Council board of directors meeting its interest in developing Read More
Young corn plants in soil
UncategorizedCool Planet Raises Additional $9 Million To Commerciali…
September 22, 2016
Cool Planet has announced the first close of a new financing round to commercialize the company’s Cool Terra Engineered Biocarbon Read More
Crop InputsJim Loar Promoted To President And CEO Of Cool Planet
September 22, 2016
In a move that reflects and reinforces the company’s commitment to the agricultural market, the Cool Planet board of directors Read More
BlendersNorth Dakota Coop Debuts Dry Fertilizer Plant
September 22, 2016
North Central Grain Cooperative has begun operations at a new dry fertilizer plant at its Rolla, ND, site. It is Read More
Crop InputsMonsanto, Bayer Officials Defend Proposed $66 Billion M…
September 21, 2016
Top officials for Monsanto and Bayer defended their proposed $66 billion merger before skeptical senators on Tuesday, insisting that the Read More
ManagementUpcoming Shows & Recent Events
September 19, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about upcoming trade shows and events and review the Mid America CropLife Association Read More
Industry NewsVerdesian Life Sciences Appoints New CEO
September 19, 2016
Verdesian Life Sciences, a plant health and nutrition company, today announced that its board of directors has named Kenneth M. Avery Read More
Corn
Crop InputsEPA Settles With Syngenta For Alleged Multi-Regional Pe…
September 19, 2016
The U.S. EPA has announced a multi-region settlement with Syngenta Crop Protection, LLC (Syngenta) in Greensboro, NC, for alleged violations of Read More
ManagementMerger Mania
September 16, 2016
Editors Paul Schrimpf and Eric Sfiligoj discuss this week’s mega-ag mergers of Bayer and Monsanto and Potash and Agrium. Read More
Monsanto sign
Crop InputsMonsanto Ends Up Being A Bargain For Bayer
September 16, 2016
History will say Bayer got a bargain in its $66 billion purchase of Monsanto, writes David Nicklaus, St. Louis Post-Dispatch. The Read More
Greg Musson, Gar Tootelian
CropLife 100California Ag Retailer Steps Up To Feed Families Affect…
September 16, 2016
GAR Tootelian, Inc. (GAR) in Reedley, CA, is challenging the Central Valley to help raise enough money and provide 525,000 meals Read More
Crop InputsBayer, Monsanto CEOs Discuss Merger
September 15, 2016
Werner Baumann, Bayer CEO, and Hugh Grant, Monsanto CEO, discuss why they decided to merge their companies. Read More