InfoAg: Progress On Display

The InfoAg Conference rolled into Champaign, IL, with a roar in July as more than 650 attendees filled the Crowne Plaza Hotel to share ideas, sit in on educational sessions, and walk the vendor booths in search of new products and ideas.

It was 15 years ago that the very first InfoAg Conference was held, at a time when retailers and growers were just waking up to the potential of two powerful technologies: global positioning and the Internet. Harold Reetz, president of the Foundation for Agronomic Research and co-host of InfoAg, has been there since the very beginning.

“When I think about where we were when we started, it’s remarkable that the things that we dreamed about back then are being done — and a lot more,” says Reetz. “It’s time to get the new dreams going.”

Well-attended sessions focused on new wireless technology for use in managing logistics and data management, but in particular InfoAg focused on putting technologies to work for better agronomy and profitability.

“I enjoyed hearing dealer and grower presentations and how they are adopting different technologies in their operations, and how it has changed the way they do business and make money,” says Ty Finkenscher, precision agriculture coordinator at CPI Cooperative, Axtell, NE. “With so many new technologies hitting the market, I see it as an advantage to identify new products coming down the pike and how they could potentially be applied to our business.”

Reetz notes that what stuck with him was the level of enthusiasm and energy at the conference. “I sense that people are really excited by precision ag,” he says. “By the numbers, by the number of exhibitors — the mood of the place was very positive. People were not complaining about what is going on; they were looking toward the future.”

Taking The Pulse

The trends at InfoAg 2009 continue to be how growers and retailers are using technology to efficiently manage their inputs with a lot of emphasis on variable rate seeding and variable rate nitrogen, notes Chris Kluemke, HarvestLand Coop. “As a company we are trying many of the same things that were presented this summer. Listening to the talks gives us confidence in what we are doing, as well as some fresh ideas to tweak what we are doing.”

Kluemke expressed interest in telemetry technology, which has taken off since the last InfoAg Conference. “While HarvestLand has already picked a program to use, it was interesting to see and hear how other retailers have used the tool to make their operations more efficient,” says Kluemke. “Getting updates on the new technology coming down the pipeline and hearing the ‘what if we could do this’ ideas are a couple of things that I look forward to hearing at the next InfoAg Conference.”

Paul Fixen, senior vice president for the Americas Group and director of research with the International Plant Nutrition Institute and event co-host, says the event is especially valuable because it is focused on finding solutions.

“So many events today only describe problems and fail to get to what you do about them,” Fixen explains. “The technology continues to advance, but what I saw at InfoAg was that the right people with the necessary knowledge and skills remain essential for putting systems together that really work well.”

Leave a Reply

Precision Ag Stories

ScoutPro iPad
Precision AgWhat’s Trending In Soil Testing And Scouting
April 6, 2016
Keeping up on soil testing and scouting, especially following unusual weather conditions, can play a role in maximizing yields. Soil Read More
EquipmentDTN Launches Ag Retailer Focused Data Management Program
April 5, 2016
As farm data multiplies exponentially, ag retailers need help leveraging the power of big data to better serve their customers Read More
R4023 Sprayer, John Deere
EquipmentDeere’s Acquisition of Hagie: 3 Things We Learned
March 29, 2016
It seems like the biggest news stories in agriculture always break on a Tuesday. Today John Deere announced it had Read More
HerbicidesPrecision Ag, Weed Control Practices Both Key In Herbicide Resistance Fight
March 15, 2016
Integrating precision ag technology with long-time weed control practices may allow producers to increase weed control effectiveness, reports Loretta Sorensen Read More
Trending Articles
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
Eric SfiligojBiotech Corn Drop More Economics Vs. Consumer Rejection
April 18, 2016
Since their introduction into the agricultural marketplace, biotech crops has steadily grown in acreage in the countries of the world Read More
Crop InputsBayer: 5 Reasons We Disagree With Maryland Neonic Ban
April 12, 2016
We’re disappointed that the Maryland legislature chose not to stand up for sound science and the rights of Maryland’s homeowners Read More
Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
Latest News
Industry NewsHELM AGRO Adds New Marketing & Business Development…
May 4, 2016
HELM AGRO US, Inc. has announced the hiring of Troy Bettner as the company’s new Marketing & Business Development Leader. Bettner Read More
Palmer amaranth in soybean stubble
HerbicidesWSSA: Billions In Potential Economic Losses From Uncont…
May 4, 2016
What losses would corn and soybean growers experience if they were forced to eliminate herbicides and other control techniques from Read More
Spray Drift
HerbicidesRoundup Ready Xtend: Silver Linings In Label Delays For…
May 4, 2016
Since 2014, Monsanto has trained more than 20,000 growers and retailers on all aspects of its new dicamba-tolerant system at Read More
Syngenta headquarters in Basel, Switzerland
Crop InputsSyngenta Board Appoints New CEO
May 4, 2016
Syngenta announced today the appointment of J. Erik Fyrwald, currently President and CEO of the U.S. chemistry distribution company Univar Read More
Crop InputsIntrexon Establishes Crop Protection Enterprise
May 4, 2016
Intrexon Corp., a leader in synthetic biology, has announced the formation of Intrexon Crop Protection (ICP), a wholly-owned subsidiary dedicated to Read More
Patriot 4440 Sprayer close up
ManagementFlashing Back And Moving Forward On Spray Drift
May 3, 2016
The potential for pesticide drift remains an unavoidable feature of modern agriculture. Here, too, history repeats itself. “When Roundup debuted, Read More
Giant Ragweed
HerbicidesSurvey Provides Insights On Giant Ragweed In The Corn B…
May 2, 2016
A new survey published in the journal Weed Science offers insights into the distribution and management of giant ragweed, a Read More
Truck dumping dry fertilizer
FertilizerFertilizer Logistics Q&A: Southern States’ Joe Wlod…
May 2, 2016
Joe Wlodkoski, Director of Agronomy Procurement, Fertilizer, Southern States Cooperative, is a 40-plus year fertilizer industry veteran. He is quite Read More
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
West Central Dome structure
FertilizerFertilizer Logistics 2016: All Clear, So Far
May 1, 2016
After a relatively hairy early start to the spring fertilizer movement season with flooding in Louisiana and St. Louis, things Read More
BAICOR
CropLife 100BRANDT Acquires Utah Specialty Fertilizer Company
April 28, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty ag products, has acquired a majority interest in BAICOR, L.C. BAICOR, Read More
Soybean field
Industry NewsVerdesian Life Sciences Adds Vice President Of Business…
April 28, 2016
Verdesian Life Sciences has announced the addition of Marc Treurniet to the plant health and nutrition company’s management team. Treurniet Read More
ManagementBiotech Crops Developments and Millennials
April 28, 2016
Editors Eric Sfiligoj and Paul Schrimpf talk about the latest activities in biotech crops and a major shift in the Read More
Industry NewsNachurs-Alpine, Pathway Biologic Extend Marketing Agree…
April 28, 2016
Nachurs-Alpine Solutions (Marion, OH) and Pathway Biologic (Plant City, FL) announce an extension to their exclusive marketing agreement specific to Read More
MicronutrientsCharah Add Three Warehouses For SUL4R-PLUS Fertilizer
April 28, 2016
Charah, Inc., a total solutions company providing unparalleled service and innovation for the coal-fired power generation industry, announced today that Read More
Spenser Forgey, Yahama Fortix
FungicidesIndiana Farmer Wins Arysta LifeScience FORTIX Fungicide…
April 28, 2016
Arysta LifeScience North America recently presented Spenser Forgey, a grower from Young America, IN, with a new 2016 Yamaha Grizzly Read More
Corn Field
HerbicidesNew Wilbur‐Ellis Herbicide Targets Volunteer Corn
April 28, 2016
Wilbur‐Ellis Co., a recognized leader in marketing and distribution of crop protection products, as well as precision agriculture technology, has Read More
StewardshipNRCS To Help Farmers Measure Conservation Impacts On Wa…
April 27, 2016
The USDA has announced the availability of $2 million to help farmers install edge-of-field stations that monitor water quality as Read More