About The Precision Agriculture Survey

The 14th annual Precision Agriculture Survey is conducted by CropLife magazine and Purdue University’s Center for Food and Agricultural Business, and finanically supported by Trimble. As in previous years, the survey takes a broad look at the status of precision agriculture in retail crop input dealerships across the U.S.

The questionnaire was sent to 2,500 retail agronomy dealerships across the U.S. earlier this spring. Dealerships were asked questions about the types of precision services they offer and/or use in their businesses, how many of their customers are adopting precision agriculture practices, how profitable they are finding precision services to be in their businesses, and some additional questions about the current barriers to adoption in terms of customers, dealers, and technology.

The Respondents

The 241 survey respondents (a 9.6% overall response rate) came from 33 states, with the highest representation (as usual) from the Midwest (68% of the respondents). Dealerships from Illinois accounted for 11% of the respondents, followed by Indiana with 10% and Iowa with 9.7% of the respondents. Minnesota, Ohio, Nebraska, Wisconsin, Kansas, Missouri, Michigan, North Dakota, and South Dakota rounded out the Midwestern states.

Two-thirds of the surveys (63%) were completed by the owner or manager of the outlet, while 11% were completed by departmental managers, and 12% of the respondents were involved in sales. Technical consultants, agronomists, and “precision managers” accounted for the remaining 14% of the respondents.

The responding dealerships represented a wide range of organizational types and sizes, with over four out of 10 representing local independents (42%), one-third representing cooperatives (39%), and the remaining 19% belonging to a regional or national organization.

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