Setting Standards

Fairly early in my tenure here at CropLife® magazine, I was charged with digging into the technology side of agriculture and becoming the quasi-expert on the subject as it related to retailers. So I got to attend a number of technology meetings and talk to a lot of interesting people.

One of those folks was David Waits of SST Software. Experiencing Dave’s drive and entrepreneurial spirit, it’s difficult to imagine he was ever a college professor at Oklahoma State. He would keep me on the showfloor late discussing precision technology, but he was most passionate about the subject of data standardization in precision agriculture.

Dave is certainly not alone, as others have made the call for standards as well. Unfortunately, left to their own devices, the companies that drive precision agriculture innovation have not moved the needle appreciably on choosing and sticking with a common standard.

Frankly, given that the most innovative ideas have been driven by smaller and more entrepreneurial companies, it’s not that surprising that standards haven’t been set. Companies are always going to seek to protect intellectual property, but in the end, the lack of continuity across hardware and software taxes the end-user up and down the line.

This year, there’s a definite uptick in both the call for standardization, and the ranks of companies stepping forward to be part of a solution. Here are a few interesting examples.

Chip Donahue from John Deere stopped me on the showfloor at the In­ternational Conference on Precision Agriculture back in July and told me about a new data standardization effort involving some 20 organizations. The project is being facilitated by AgGateway, which has presided over standardization initiatives in seed, fertilizer and crop protection. There are plenty of heavyweights in the room along with Deere, including SST, Trimble, MapShots and Monsanto, who is taking a keen interest in integrating precision agriculture recommendations as part of its promise to double corn yields by 2030.

Then last month, we ran a column written by Joe Russo in our Fall 2010 PrecisionAg Special Report, declaring that the time for across-the-board industry standards for precision agriculture data has arrived. The article led to phone calls, some article comments and a few hallway conversations from growers to retailers to manufacturers who wholeheartedly support the movement.

To be honest, when Chip was talking to me about it, I was more than a little skeptical. Like I said, this is not the first time that this has bubbled to the surface. But it seems to have some staying power right now, and I’m starting to think that maybe, just maybe, it might have enough momentum to get done.

Growers are exhausted from looking at piles of data that are simultaneously invaluable yet devalued because of compatibility and consistency issues. Retailers who offer data services are similarly exhausted trying to figure out how to make it work for all growers, not just as a boutique service for select customers who demand it and are willing to work through the slog. It won’t happen overnight, but getting everyone in the room is a good start. AgGateway’s next big meeting is next month — I’ll let you know how it goes . . .

Leave a Reply

Paul Schrimpf Stories

PA Innovation
OpinionWinter Of Learning In Precision Agriculture
March 1, 2017
Winter time is meeting time, and it usually means that I get the chance to not only attend some terrific Read More
Southern States grower in cab
OpinionPrecision Agriculture: A Place For Everyone At The Table
February 3, 2017
Over the last 30 days, I’ve been immersed in all things precision agriculture. If you received your personal copy of Read More
Co-Alliance employee
OpinionHelp (Still) Wanted In Ag Retail
December 21, 2016
What a year for the industry and for me! My home city of Cleveland, OH, ended its sports championship curse. Read More
Deere R4023 cab
Paul SchrimpfA Clearer Vision In Precision Ag
November 1, 2016
When our team conceived of the PrecisionAg Vision Conference more than a year ago, we had a few essential ideas about Read More
Trending Articles
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
LIFT Academy video screenshot
Crop InputsLIFT Agriculture Academy: A Q&A With West Central Distribution’s Dean Hendrickson
March 1, 2017
West Central Distribution recently launched its LIFT Agriculture Academy, a new, premiere training and professional development resource for West Central’s ag Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Latest News
Water Drainage
Eric SfiligojDMWW Lawsuit Dismissal Good News for Ag
March 27, 2017
On March 17 while most of the nation was toasting St. Patrick’s Day, agriculture was likely lifting a glass (or Read More
Eric Jenks, Wilbur-Ellis
Crop InputsWilbur-Ellis Launches ADVANTIGRO Plant Growth Regulator…
March 27, 2017
Wilbur-Ellis Agribusiness, a recognized leader in the marketing and distribution of crop protection, seed and nutritional products, as well as Read More
Yara West Sacramento Ribbon Cutting
Crop InputsYara West Sacramento Is Newest Addition
March 27, 2017
Yara’s West Sacramento Terminal was officially welcomed March 21 as the newest Yara North America facility in the U.S. While continually Read More
UncategorizedPrecision Ag, Iowa Water, and GM Corn Updates
March 24, 2017
Editors Paul Schrimpf and Eric Sfiligoj look at the state of precision agriculture, the dismissal of the Des Moines Water Read More
Pam Marrone
Crop InputsMarrone Bio Innovations Enters Biostimulants Market Wit…
March 23, 2017
Marrone Bio Innovations, Inc. is expanding beyond biopesticides and crop protection and into the biostimulant market by commercially launching Haven Read More
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teach…
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
ManagementThink You Know Water? Take WinField United’s R…
March 22, 2017
Water is among our most precious resources, and arguably the hardest working, with just one percent available for human use, Read More
Corn Field
LegislationTFI Hopes Court Dismissal Is ‘Final Chapter’…
March 20, 2017
The Fertilizer Institute (TFI) released the following statement from President, Chris Jahn on the March 17, 2017, federal court dismissal Read More
Wheat Growers
Industry NewsWheat Growers CEO Dale Locken To Retire
March 20, 2017
CEO Dale Locken has announced that he plans to retire from Wheat Growers. Locken has served almost 15 years as Read More
Bayer Monsanto
Eric SfiligojBayer-Monsanto: Life, LibertyLink, And The Pursuit Of R…
March 20, 2017
As the calendar officially turns to spring, life is in full renewal mode. Flowers are blooming, birds are singing, and Read More
Corn Field
Crop InputsUltra Yield Micronutrients Acquires Kronos Micronutrien…
March 16, 2017
Ultra Yield Micronutrients, Inc. ”Ultra”, an affiliate of Cameron Chemicals, Inc., is pleased to announce that it has acquired the Read More
ManagementSnowstorms, Asset Sales, and Soybeans Prices
March 16, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss the weather, precision ag, crop protection company mergers, and commodity prices in this Read More
Soybean Field
Seed/BiotechBayer Invests $8.1 million In Soybean Advancement In Th…
March 16, 2017
Growers in Illinois and across the Midwest now have the added benefit of a state-of-the-art soybean research facility, increasing accessibility Read More
CHS
CropLife 100CHS Acquires Western Co-op Transport Association
March 16, 2017
CHS Inc., North America’s leading farmer-owned cooperative and a global energy, grains and foods company, has purchased Western Co-op Transport Read More
Young corn plants in soil
HerbicidesBest Management Practices To Control PPO-Resistant Weed…
March 14, 2017
Weeds resistant to the class of herbicides called protoporphyrinogen oxidase (PPO) inhibitors are spreading at a faster rate than weed Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Eric SfiligojFungicide Resistance On The Horizon
March 13, 2017
For many years now, the agricultural market has struggled to keep ahead of an ever-growing number of herbicide-resistant weeds. According Read More
Management2017 Commodity Classic Review
March 10, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss what happened at the recent Commodity Classic in San Antonio. Read More
Farmer using AgriSync
ManagementMajor AgriSync Update Aims To Extend Ag Experts’ Power …
March 10, 2017
AgriSync announced a major update to its leading collaboration and service management tool for professional ag advisors and their farmer Read More