Setting Standards

Fairly early in my tenure here at CropLife® magazine, I was charged with digging into the technology side of agriculture and becoming the quasi-expert on the subject as it related to retailers. So I got to attend a number of technology meetings and talk to a lot of interesting people.

One of those folks was David Waits of SST Software. Experiencing Dave’s drive and entrepreneurial spirit, it’s difficult to imagine he was ever a college professor at Oklahoma State. He would keep me on the showfloor late discussing precision technology, but he was most passionate about the subject of data standardization in precision agriculture.

Dave is certainly not alone, as others have made the call for standards as well. Unfortunately, left to their own devices, the companies that drive precision agriculture innovation have not moved the needle appreciably on choosing and sticking with a common standard.

Frankly, given that the most innovative ideas have been driven by smaller and more entrepreneurial companies, it’s not that surprising that standards haven’t been set. Companies are always going to seek to protect intellectual property, but in the end, the lack of continuity across hardware and software taxes the end-user up and down the line.

This year, there’s a definite uptick in both the call for standardization, and the ranks of companies stepping forward to be part of a solution. Here are a few interesting examples.

Chip Donahue from John Deere stopped me on the showfloor at the In­ternational Conference on Precision Agriculture back in July and told me about a new data standardization effort involving some 20 organizations. The project is being facilitated by AgGateway, which has presided over standardization initiatives in seed, fertilizer and crop protection. There are plenty of heavyweights in the room along with Deere, including SST, Trimble, MapShots and Monsanto, who is taking a keen interest in integrating precision agriculture recommendations as part of its promise to double corn yields by 2030.

Then last month, we ran a column written by Joe Russo in our Fall 2010 PrecisionAg Special Report, declaring that the time for across-the-board industry standards for precision agriculture data has arrived. The article led to phone calls, some article comments and a few hallway conversations from growers to retailers to manufacturers who wholeheartedly support the movement.

To be honest, when Chip was talking to me about it, I was more than a little skeptical. Like I said, this is not the first time that this has bubbled to the surface. But it seems to have some staying power right now, and I’m starting to think that maybe, just maybe, it might have enough momentum to get done.

Growers are exhausted from looking at piles of data that are simultaneously invaluable yet devalued because of compatibility and consistency issues. Retailers who offer data services are similarly exhausted trying to figure out how to make it work for all growers, not just as a boutique service for select customers who demand it and are willing to work through the slog. It won’t happen overnight, but getting everyone in the room is a good start. AgGateway’s next big meeting is next month — I’ll let you know how it goes . . .

Leave a Reply

Paul Schrimpf Stories

Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
Crop Protection Products in storage
Paul SchrimpfCrop Input Selling: Return Of The Price List
February 2, 2016
It was a good 15 years ago, shortly after I first started writing for this esteemed publication, that it all Read More
Paul SchrimpfWater: Keep Watching
December 12, 2015
Last year about this time — that is, late fall as we put the finishing touches on our editorial calendar Read More
Confluence of St. Croix and Mississippi Rivers in Minnesota
Paul SchrimpfRoads, Rivers, And Rail: Improving Infrastructure At Every Level For Agriculture
November 2, 2015
October is a wonderfully predictable month of naturally recurring cycles here at Meister. Our baseball team draws the curtain on Read More
Trending Articles
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More
Eric SfiligojBiotech Corn Drop More Economics Vs. Consumer Rejection
April 18, 2016
Since their introduction into the agricultural marketplace, biotech crops has steadily grown in acreage in the countries of the world Read More
Crop InputsBayer: 5 Reasons We Disagree With Maryland Neonic Ban
April 12, 2016
We’re disappointed that the Maryland legislature chose not to stand up for sound science and the rights of Maryland’s homeowners Read More
Corn
OpinionChallenging Global Economic Conditions Putting More Heat On U.S. Ag Retailers
April 7, 2016
There it is. That vague, slightly sickening feeling in the pit of my stomach. Things are getting weird out there. Read More
Latest News
Patriot 4440 Sprayer close up
ManagementFlashing Back And Moving Forward On Spray Drift
May 3, 2016
The potential for pesticide drift remains an unavoidable feature of modern agriculture. Here, too, history repeats itself. “When Roundup debuted, Read More
Giant Ragweed
HerbicidesSurvey Provides Insights On Giant Ragweed In The Corn B…
May 2, 2016
A new survey published in the journal Weed Science offers insights into the distribution and management of giant ragweed, a Read More
Truck dumping dry fertilizer
FertilizerFertilizer Logistics Q&A: Southern States’ Joe Wlod…
May 2, 2016
Joe Wlodkoski, Director of Agronomy Procurement, Fertilizer, Southern States Cooperative, is a 40-plus year fertilizer industry veteran. He is quite Read More
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
West Central Dome structure
FertilizerFertilizer Logistics 2016: All Clear, So Far
May 1, 2016
After a relatively hairy early start to the spring fertilizer movement season with flooding in Louisiana and St. Louis, things Read More
BAICOR
CropLife 100BRANDT Acquires Utah Specialty Fertilizer Company
April 28, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty ag products, has acquired a majority interest in BAICOR, L.C. BAICOR, Read More
Soybean field
Industry NewsVerdesian Life Sciences Adds Vice President Of Business…
April 28, 2016
Verdesian Life Sciences has announced the addition of Marc Treurniet to the plant health and nutrition company’s management team. Treurniet Read More
ManagementBiotech Crops Developments and Millennials
April 28, 2016
Editors Eric Sfiligoj and Paul Schrimpf talk about the latest activities in biotech crops and a major shift in the Read More
Industry NewsNachurs-Alpine, Pathway Biologic Extend Marketing Agree…
April 28, 2016
Nachurs-Alpine Solutions (Marion, OH) and Pathway Biologic (Plant City, FL) announce an extension to their exclusive marketing agreement specific to Read More
MicronutrientsCharah Add Three Warehouses For SUL4R-PLUS Fertilizer
April 28, 2016
Charah, Inc., a total solutions company providing unparalleled service and innovation for the coal-fired power generation industry, announced today that Read More
Spenser Forgey, Yahama Fortix
FungicidesIndiana Farmer Wins Arysta LifeScience FORTIX Fungicide…
April 28, 2016
Arysta LifeScience North America recently presented Spenser Forgey, a grower from Young America, IN, with a new 2016 Yamaha Grizzly Read More
Corn Field
HerbicidesNew Wilbur‐Ellis Herbicide Targets Volunteer Corn
April 28, 2016
Wilbur‐Ellis Co., a recognized leader in marketing and distribution of crop protection products, as well as precision agriculture technology, has Read More
StewardshipNRCS To Help Farmers Measure Conservation Impacts On Wa…
April 27, 2016
The USDA has announced the availability of $2 million to help farmers install edge-of-field stations that monitor water quality as Read More
Planter in Iowa
EquipmentTop 10 Twitter Pics For #Plant16
April 27, 2016
Despite some wet weather in parts of the Midwest, growers and ag retailers are working feverishly to plant this year’s Read More
HerbicidesHELM AGRO Launches New HELM Sulfentrazone 4F Herbicide
April 26, 2016
HELM AGRO US, Inc. has announced the federal Section 3 registration of its new HELM Sulfentrazone 4F herbicide. Classified as a Read More
Valley Irrigation Valley 8000 series on corn
EquipmentValley Irrigation Receives Environmental Stewardship Ho…
April 26, 2016
Valley Irrigation has been recognized as a Groundwater Guardian Green Site by the Groundwater Foundation. The Groundwater Guardian Green Site Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
HerbicidesHerbicide Resistance In Waterhemp Continues To Grow
April 22, 2016
Twenty-five years ago, waterhemp was virtually unknown to Illinois farmers. Today, the broadleaf weed blankets corn and soybean fields across Read More