Precision Agriculture: 6 Mobile Use Trends To Watch

Perhaps no segment of farming is benefitting more from the ubiquitous power of mobile technology than precision agriculture. Just think about it — complete mobility to be able to monitor, store and share information at anytime, anywhere in the world via a smartphone or tablet has taken precision agriculture to another level.

In fact, the mobile device was ranked the No. 1 technology to watch in the Fall 2013 PrecisionAg Special Report (PASR), ahead of other top trends like variable-rate seeding and unmanned aerial systems. “I do feel smart devices will continue to be adapted by agriculture,” said Tim Norris, manager of Ag Info Tech, in the PASR article. “It’s technology that people seem to have already, so telemetry and data transfer with those devices makes sense to me.”

The evolution of mobile technology in precision agriculture should only continue upward over the next several years, too. Consider the next generation of farmers has grown up with this technology and feels completely comfortable using it. Their familiarity with iPhones and iPads should make it seamless for them to integrate mobile technology into their farming strategy.

But exactly how are today’s growers and retailers using mobile technology in precision agriculture? We set out to answer this question in our 2013 Precision Ag Mobile Internet Usage Survey. Nearly 200 respondents were comprised mostly of growers (35%), retail agronomists/consultants (25%) and manufacturers (17%), and about 90% said they were “very involved” to “always involved” with their organization’s precision ag activities. These highly engaged participants certainly helped in the credibility of the study’s results. Thus, here are six mobile use trends to watch for in precision ag in 2014 and beyond:

1. iOS dominates mobile devices. As of October 2013, Apple has sold more than 170 million iPads since its release in April 2010, according to AppleInsider.com. So not surprisingly, iPads (63%) were the most commonly used mobile device among precision ag practitioners. It was followed closely by the iPhone (54%) and Android smartphone (36%). Other mobile devices being used in precision ag to a lesser degree are the Android tablet (10%), Windows tablet (8%) and Windows smartphone (6%).

2. Internet quality and availability improving. It wasn’t too long ago that Internet service in rural areas was a crapshoot. While you may have had good access, your neighbor may have been out of luck. But with vast improvements in connectivity — particularly with wireless broadband and cloud computing — Internet quality and availability is better than ever. Consider 83% of respondents rated the availability of high-speed Internet access in their area as “good” to “very good,” while 76% rated the quality of high-speed Internet as “good” to “very good.”

3. Mobile slowly phasing out desktop computing. Are mobile devices making desktop computers obsolete? Perhaps they are in some industries, but not quite yet in precision agriculture. In fact, slightly more than half of respondents (52%) said they use their mobile device(s) “about the same as” or “more than” their laptop/desktop computer for precision ag work. Meanwhile, 48% use their smartphones and tablets less than their personal computers for precision ag-related jobs.

4. Mobile devices increase … mobility. Without question, the ability to work anywhere is one of the biggest advantages of mobile technology. When asked what locations they are using their mobile devices for precision ag-related work, most respondents said “in the field” (83%) and “in the cab” (62%). Interestingly, respondents are using them slightly more “at home” (51%) than they are “in the office” (49%).

5. Data collection No. 1 task performed. As the industry continues to emphasize the need to provide better data to growers to help them make better farming decisions, mobile technology will help immensely in this regard. So when asked how they use their mobile device(s) for precision ag purposes, it was not surprising that data collection was the most common answer to this open-ended question. Also mentioned several times by respondents was mapping, scouting and soil sampling/testing.

6. Mobile app is a key component. One of the main tools that enable a wide variety of precision ag work to be conducted on a mobile device is the app. And precision ag specialists are using lots of them. Connected Farm (Trimble) was the most used precision ag-related mobile app (31%), according to respondents. It was followed by John Deere’s JD Link (28%), Precision Planting’s FieldView (24%) and John Deere’s Mobile Farm Manager (16%). In addition, the overall attitude toward these apps is positive. More than 70% said they “agree” to “strongly agree” that most precision ag apps improve the quality of work they do.

2013 Precision Ag Mobile Internet Usage Survey Executive Summary

You can download an Executive Summary of the 2013 Precision Ag Mobile Internet Usage Survey by completing the form below:
Topics:

Leave a Reply

Matt Hopkins Stories

Farmers on Tablet
Matt Hopkins6 Mobile App Trends Worth Watching In Agriculture
May 9, 2016
The agricultural industry is being transformed by the use of data. It is everywhere, and over the next several years, Read More
Social media
Matt Hopkins7 Social Media Trends Shaping Ag Retail In 2016
April 22, 2016
After writing my last column on why social media is a must for ag retailers, I heard from several readers Read More
Farmer on social media
Matt Hopkins6 Compelling Reasons Why Social Media Is A Must For Ag Retailers
March 17, 2016
The evolution and growth of social media use among ag retailers since 2010 has been nothing less than astonishing. In Read More
Wheat Growers
Matt Hopkins16 Most Diversified Ag Retailers In 2016
January 8, 2016
Diversification. It’s the battle cry for financial planners everywhere. Many will preach that spreading your investments across market sectors, industries, and Read More
Trending Articles
The Andersons Waterloo
ManagementFirst Indiana Facility Certified Under 4R Nutrient Stewardship Certification Program
June 27, 2016
The 4R Nutrient Stewardship Certification Program has announced that The Andersons, Inc.’s Waterloo, IN, facility has been added to its Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To Explore IT Solutions
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
Monsanto Luling Plant
Eric SfiligojWhat’s Next For Monsanto?
May 31, 2016
For the folks at Monsanto’s headquarters in St. Louis, MO, it has been an eventful few weeks. Back on May Read More
Soybean Plant closeup
Industry NewsMonsanto Rejects Bayer Bid; Open To More Talks
May 25, 2016
Monsanto Co, the world’s largest seed company, turned down Bayer AG’s $62 billion acquisition bid as “incomplete and financially inadequate” Read More
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Monsanto Luling Plant
Crop InputsReport: Bayer Eyeing Monsanto For Possible Mega-Merger
May 16, 2016
Bayer AG is exploring a potential bid for U.S. competitor Monsanto Co. in a deal that would create the world’s Read More
Latest News
Industry NewsCompass Minerals Names Protassium+ Sales Director
June 28, 2016
Compass Minerals, the producer of Protassium+ sulfate of potash, has named Scott Johnson director of sales for Protassium+ North America. Read More
Eric SfiligojThe British Leave Vote Impact On EU Agriculture
June 27, 2016
Like virtually everyone else in the world this past week, I’ve watched the global reaction to Britain’s vote to exit Read More
Valent David Nothmann
Crop InputsValent Names David Nothmann Vice President Of Marketing
June 27, 2016
Valent U.S.A. Corp. has announced the appointment of David Nothmann as vice president of marketing. Nothmann will be responsible for Read More
The Andersons Waterloo
ManagementFirst Indiana Facility Certified Under 4R Nutrient Stew…
June 27, 2016
The 4R Nutrient Stewardship Certification Program has announced that The Andersons, Inc.’s Waterloo, IN, facility has been added to its Read More
CropLife 100BRANDT Contributes To Mayo Clinic
June 27, 2016
BRANDT, a leading agriculture retailer and manufacturer of specialty agriculture products, has pledged a sizable donation to the Mayo Clinic Read More
ManagementReport: U.S. Farmland Values On Average Continue Gradua…
June 27, 2016
Land price movement has been in the forefront for farmers, landowners, lenders and land brokers for a decade now during Read More
AdjuvantsPrecision Laboratories Introduces Intact Xtra For Use W…
June 27, 2016
Precision Laboratories announces the launch of Intact Xtra, an adjuvant designed for applicators who want to maximize spray applications and Read More
Key Cooperative’s new liquid fertilizer, crop chemical, and seed facility in Grinnell, IA stores 1.5 million gallons of liquid fertilizer and 120,000 gallons of crop chemicals.
Retail FacilitiesKey Cooperative Facility Features The Latest In Murray …
June 27, 2016
When Key Cooperative wanted to improve the overall efficiency at its new state-of-the-art facility in Grinnell, IA, it turned to Read More
Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Trai…
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
Kennebec Elevator
CropLife 100Wheat Growers Celebrates Kennebec Elevator Grand Openin…
June 21, 2016
Over 250 patrons and guests were on hand to celebrate Wheat Growers’ Kennebec Elevator grand opening. South Dakota Secretary of Read More
Land O Lakes
Industry NewsLand O’Lakes To Acquire Ceres
June 20, 2016
Land O’ Lakes, Inc. and Ceres, Inc. have announced that they have signed a definitive merger agreement under which Land O’Lakes Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To …
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
LegislationVilsack Christens WinField Crop Adventure, Talks Monsan…
June 17, 2016
The WinField Crop Adventure grand opening ceremonies at Fair Oaks Farms (near Winemac, IN) welcomed USDA Secretary of Agriculture Tom Read More
Crop InputsFields of the Future: WinField Doubles Down with Agri-E…
June 16, 2016
Land O’Lakes, Inc., joined by Agriculture Secretary Tom Vilsack, today will host Fields of the Future, a live broadcast about Read More
Bayer sign
Crop InputsMonsanto Turns Back Bayer Again
June 14, 2016
Bayer AG’s bid to buy Monsanto Co. for more than $60 billion has hit an impasse that could pose a Read More
Young Corn Field
Crop NutritionNext Generation Of Nitrogen Efficiency Technology Conve…
June 13, 2016
Commodity price projections indicate farmers will continue to face tight margins again this year. Delivering higher yields and more bushels Read More
Industry NewsLa Crosse Seed Acquires Cover Crop Solutions Brand
June 10, 2016
La Crosse Seed announces that it is the new and exclusive owner of the entire family of brands of Cover Read More