Precision Agriculture: 6 Mobile Use Trends To Watch

Perhaps no segment of farming is benefitting more from the ubiquitous power of mobile technology than precision agriculture. Just think about it — complete mobility to be able to monitor, store and share information at anytime, anywhere in the world via a smartphone or tablet has taken precision agriculture to another level.

In fact, the mobile device was ranked the No. 1 technology to watch in the Fall 2013 PrecisionAg Special Report (PASR), ahead of other top trends like variable-rate seeding and unmanned aerial systems. “I do feel smart devices will continue to be adapted by agriculture,” said Tim Norris, manager of Ag Info Tech, in the PASR article. “It’s technology that people seem to have already, so telemetry and data transfer with those devices makes sense to me.”

The evolution of mobile technology in precision agriculture should only continue upward over the next several years, too. Consider the next generation of farmers has grown up with this technology and feels completely comfortable using it. Their familiarity with iPhones and iPads should make it seamless for them to integrate mobile technology into their farming strategy.

But exactly how are today’s growers and retailers using mobile technology in precision agriculture? We set out to answer this question in our 2013 Precision Ag Mobile Internet Usage Survey. Nearly 200 respondents were comprised mostly of growers (35%), retail agronomists/consultants (25%) and manufacturers (17%), and about 90% said they were “very involved” to “always involved” with their organization’s precision ag activities. These highly engaged participants certainly helped in the credibility of the study’s results. Thus, here are six mobile use trends to watch for in precision ag in 2014 and beyond:

1. iOS dominates mobile devices. As of October 2013, Apple has sold more than 170 million iPads since its release in April 2010, according to AppleInsider.com. So not surprisingly, iPads (63%) were the most commonly used mobile device among precision ag practitioners. It was followed closely by the iPhone (54%) and Android smartphone (36%). Other mobile devices being used in precision ag to a lesser degree are the Android tablet (10%), Windows tablet (8%) and Windows smartphone (6%).

2. Internet quality and availability improving. It wasn’t too long ago that Internet service in rural areas was a crapshoot. While you may have had good access, your neighbor may have been out of luck. But with vast improvements in connectivity — particularly with wireless broadband and cloud computing — Internet quality and availability is better than ever. Consider 83% of respondents rated the availability of high-speed Internet access in their area as “good” to “very good,” while 76% rated the quality of high-speed Internet as “good” to “very good.”

3. Mobile slowly phasing out desktop computing. Are mobile devices making desktop computers obsolete? Perhaps they are in some industries, but not quite yet in precision agriculture. In fact, slightly more than half of respondents (52%) said they use their mobile device(s) “about the same as” or “more than” their laptop/desktop computer for precision ag work. Meanwhile, 48% use their smartphones and tablets less than their personal computers for precision ag-related jobs.

4. Mobile devices increase … mobility. Without question, the ability to work anywhere is one of the biggest advantages of mobile technology. When asked what locations they are using their mobile devices for precision ag-related work, most respondents said “in the field” (83%) and “in the cab” (62%). Interestingly, respondents are using them slightly more “at home” (51%) than they are “in the office” (49%).

5. Data collection No. 1 task performed. As the industry continues to emphasize the need to provide better data to growers to help them make better farming decisions, mobile technology will help immensely in this regard. So when asked how they use their mobile device(s) for precision ag purposes, it was not surprising that data collection was the most common answer to this open-ended question. Also mentioned several times by respondents was mapping, scouting and soil sampling/testing.

6. Mobile app is a key component. One of the main tools that enable a wide variety of precision ag work to be conducted on a mobile device is the app. And precision ag specialists are using lots of them. Connected Farm (Trimble) was the most used precision ag-related mobile app (31%), according to respondents. It was followed by John Deere’s JD Link (28%), Precision Planting’s FieldView (24%) and John Deere’s Mobile Farm Manager (16%). In addition, the overall attitude toward these apps is positive. More than 70% said they “agree” to “strongly agree” that most precision ag apps improve the quality of work they do.

2013 Precision Ag Mobile Internet Usage Survey Executive Summary

You can download an Executive Summary of the 2013 Precision Ag Mobile Internet Usage Survey by completing the form below:
Topics:

Leave a Reply

Matt Hopkins Stories

Linkedin-Groups
Matt Hopkins5 Compelling Reasons To Join The PrecisionAg Professional LinkedIn Group
March 1, 2017
Many ag professionals are actively using sites such as Twitter and Facebook to promote their businesses. But perhaps no other Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
Twitter
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
Trending Articles
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
LIFT Academy video screenshot
Crop InputsLIFT Agriculture Academy: A Q&A With West Central Distribution’s Dean Hendrickson
March 1, 2017
West Central Distribution recently launched its LIFT Agriculture Academy, a new, premiere training and professional development resource for West Central’s ag Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Latest News
UncategorizedPrecision Ag, Iowa Water, and GM Corn Updates
March 24, 2017
Editors Paul Schrimpf and Eric Sfiligoj look at the state of precision agriculture, the dismissal of the Des Moines Water Read More
Pam Marrone
Crop InputsMarrone Bio Innovations Enters Biostimulants Market Wit…
March 23, 2017
Marrone Bio Innovations, Inc. is expanding beyond biopesticides and crop protection and into the biostimulant market by commercially launching Haven Read More
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teach…
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
ManagementThink You Know Water? Take WinField United’s R…
March 22, 2017
Water is among our most precious resources, and arguably the hardest working, with just one percent available for human use, Read More
Corn Field
LegislationTFI Hopes Court Dismissal Is ‘Final Chapter’…
March 20, 2017
The Fertilizer Institute (TFI) released the following statement from President, Chris Jahn on the March 17, 2017, federal court dismissal Read More
Wheat Growers
Industry NewsWheat Growers CEO Dale Locken To Retire
March 20, 2017
CEO Dale Locken has announced that he plans to retire from Wheat Growers. Locken has served almost 15 years as Read More
Bayer Monsanto
Eric SfiligojBayer-Monsanto: Life, LibertyLink, And The Pursuit Of R…
March 20, 2017
As the calendar officially turns to spring, life is in full renewal mode. Flowers are blooming, birds are singing, and Read More
Corn Field
Crop InputsUltra Yield Micronutrients Acquires Kronos Micronutrien…
March 16, 2017
Ultra Yield Micronutrients, Inc. ”Ultra”, an affiliate of Cameron Chemicals, Inc., is pleased to announce that it has acquired the Read More
ManagementSnowstorms, Asset Sales, and Soybeans Prices
March 16, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss the weather, precision ag, crop protection company mergers, and commodity prices in this Read More
Soybean Field
Seed/BiotechBayer Invests $8.1 million In Soybean Advancement In Th…
March 16, 2017
Growers in Illinois and across the Midwest now have the added benefit of a state-of-the-art soybean research facility, increasing accessibility Read More
CHS
CropLife 100CHS Acquires Western Co-op Transport Association
March 16, 2017
CHS Inc., North America’s leading farmer-owned cooperative and a global energy, grains and foods company, has purchased Western Co-op Transport Read More
Young corn plants in soil
HerbicidesBest Management Practices To Control PPO-Resistant Weed…
March 14, 2017
Weeds resistant to the class of herbicides called protoporphyrinogen oxidase (PPO) inhibitors are spreading at a faster rate than weed Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Eric SfiligojFungicide Resistance On The Horizon
March 13, 2017
For many years now, the agricultural market has struggled to keep ahead of an ever-growing number of herbicide-resistant weeds. According Read More
Management2017 Commodity Classic Review
March 10, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss what happened at the recent Commodity Classic in San Antonio. Read More
Farmer using AgriSync
ManagementMajor AgriSync Update Aims To Extend Ag Experts’ Power …
March 10, 2017
AgriSync announced a major update to its leading collaboration and service management tool for professional ag advisors and their farmer Read More
Agrible Pocket Spray Smart App
EquipmentNew Agrible Pocket Spray Smart App Alleviates Spraying …
March 10, 2017
There’s a new app to help farmers decide when to spray their fields. Pocket Spray Smart is a free iOS Read More
BPIA logo
Crop InputsBiological Products Trade Association Changes Name, Exp…
March 9, 2017
The Biological Products Industry Alliance (BPIA), formerly the BioPesticide Industry Alliance, is the new name of the rapidly growing U.S.-based Read More
BBI MagnaSpread Salford BBI
Equipment14 Fertilizer Spreaders For 2017
March 9, 2017
Application equipment manufacturers stressed flexibility and accuracy with this year’s crop of fertilizer spreaders. From AGCO’s TerraGator TG9300B and Case IH’s 810 Read More