Battling Data Overload

I am getting a new computer. Actually, I already have it — in fact, I am typing this on it right now.

For most folks, this is an occasion for celebration. Anymore, you get much past two years with a computer, and the slog of outdated programs, spyware, and the continuously improving and updating equipment around it turns even the sweetest laptop into a box only slightly smarter than the average stapler.

So, why am I not ready to go dancing in the streets? Unlike my last upgrade, which arrived after my computer experienced a full, final and glorious collapse which took everything on the hard drive with it, my current computer is alive and well — and full of data.

I have a notoriously loaded desktop, most of which should have hit the recycle bin. But some of it has value. And to top it off, it’s not at all effectively organized. I’m suffering from data overload, and I’m ready to throw the whole thing out and start over from scratch.

It has also made me appreciate the role retailers who offer agronomic services to growers play with the average grower. My problem is, I’m busy, and no one in the editorial department has the luxury of an administrative assistant. So, like a grower who sees rain in the forecast and blessedly dry corn in the field … data be darned, we’ve got to roll. When deadlines are hitting around here and layouts and copy are due, well, it’s the same deal for me.

But that’s where the comparison ends. While I can find ways around my own inefficiency, once a grower has failed at data collection it’s “game over.” Or, as MFA’s Rick Greene says in the cover story, “I’d rather have no data than bad data.”

MFA places significant emphasis on equipment training, and conditioning the grower to place as much importance on setting up equipment and collecting sound data as they do prepping the planter or the combine. Greene notes that new equipment that more seamlessly integrate the systems that collect and produce the data is making a big difference. The industry is moving in the right direction, but there’s more work to do.

This year, I’ve gotten involved in the issue of data consistency and compatibility through involvement in the organization Ag Gateway. This assemblage of industry experts and organizations is facilitating the creation of data standards within several segments of agriculture, including precision agriculture. This year, an ag retail group was formed, and I’m pleased to be able to offer my input in the process as a member of the committee. As you can guess, no one has asked to see my laptop for ideas.

The folks involved are excited about the collaboration happening so far, and I’m looking forward to seeing progress in the months ahead. Look for updates from Ag Gateway in this space and online at www.CropLife.com.

I also want to add a sentence or two to encourage you to attend the Ag Retailers Association annual conference coming up the week after Thanksgiving. Daren Coppock and the conference team are putting together a fascinating lineup of sessions, and the networking with fellow retailers is tremendously valuable. Daren is especially interested in emerging technology, so you can expect to discover things you didn’t know.
Go to www.aradc.org for full conference information.

Leave a Reply

Opinion Stories

OpinionAl In The Family (A Tribute)
July 2, 2014
After a nice 30-year run with our company, long-time Publisher Al Strohmaier officially retired on June 30. Here, we honor his time with our organization with a short tribute article written by one of his equally long-serving co-workers. Read More
Paul SchrimpfWorking With Walmart
June 2, 2014
It's critical for agriculture to have seats at the table as the mega-retailer works out its definition of sustainability. Read More
Eric SfiligojA Whole New Precision Ag World
June 2, 2014
Excitement and technology developments could make 2014 a year to remember for precision ag. Read More
Matt Hopkins5 Misguided Reasons Why Ag Retailers Are Not Using Social Media
June 2, 2014
These most commonly cited reasons for not embracing social media need to be re-examined. Read More

Trending Articles

Green Valley Ag facility
Retail FacilitiesGreen Valley Ag Adopts A.J. Sackett’s Precision Fertilizer Blending® Technology At New Facility
July 8, 2014
Sackett's Precision Fertilizer Blending® Technology is making huge strides around the world. Green Valley Ag adopts the technology at its new facility to support its advancing agronomic needs. Read More
Retail FacilitiesWaconia Manufacturing Builds Facility Designed For Speed, Efficiency
July 7, 2014
To make its new hub facility more efficient, Cooperative Elevator enlisted the aid of Waconia Manufacturing. Read More
EquipmentSummer Show Preview 2014: Superior Sprayers Take The Field
July 3, 2014
In this final installment of our coverage of the major categories of Big IRON that retailers can expect to test-drive at this summer’s events, here is a look at 19 sprayers. Read More
Scouting a soybean patch at Green Valley Ag.
EmployeesCropLife Compensation Survey: Battling Talent Drain
July 2, 2014
Retailers too often lose employees to companies outside of agriculture, while recruiting efforts are most often limited to competitors and other ag-focused organizations. Read More
HerbicidesDow AgroSciences Introduces SureStart II Herbicide
June 16, 2014
The enhanced formulation has improved viscosity and increased stability under heat and controls more than 60 high-anxiety grasses and broadleaf weeds found in corn fields. Read More
HerbicidesBASF Investing $270 Million To Expand U.S. Herbicide Production
June 11, 2014
BASF has invested more than $270 million to expand herbicide production capacities in the U.S., including more than 20 new products to be launched over next two years. Read More

Latest News

StewardshipMonsanto Joins Panel Of Innovators To Advance Research …
July 30, 2014
Monsanto Co. and The Climate Corp., its division, recently joined a roundtable of experts at the White House to share ideas and research approaches to help the world’s farmers manage and adapt to the impact of climate change on the global food supply. Read More
Crop InputsSoybean Checkoff Produces Big ROI
July 30, 2014
Under the soy checkoff program, all U.S. soybean farmers contribute a small percentage of their gross soybean sales for research and marketing projects that maximize their profit potential. Read More
CropLife 100Learfield Sports, CHS Agree To Football-Centric, Colleg…
July 30, 2014
CHS Inc. will embark on a highly integrated collegiate sports sponsorship platform with 24 Division I universities in 19 states designed to reach the farmer-owned cooperative's rural owners and customers. Read More
LegislationUSDA Implements Key Farm Bill Crop Insurance Provision
July 30, 2014
The new Supplemental Coverage Option, available through the federal crop insurance program and set to begin with the 2015 crop year, is designed to help protect producers from yield and market volatility. Read More
CropLife 100Wilbur-Ellis Forms New Organizational Structure For Its…
July 30, 2014
The new structure will provide more responsive internal support and will allow regional vice presidents and area managers to spend more time with customers, on talent development and on operational excellence across branches. Read More
Palmer pigweed in cotton
HerbicidesNew Training Modules On Herbicide Resistance Now Availa…
July 30, 2014
The Weed Science Society of America has announced the availability of three new education modules on herbicide resistance in weeds. Read More
HerbicidesWillowood To Market Glufosinate
July 28, 2014
Willowood USA recently announced that Federal EPA has approved its technical registration for glufosinate. Read More
InsecticidesHow To Scout For Corn Earworms In Corn
July 28, 2014
In her weekly report, University of Missouri Agronomy Specialist Jill Scheidt discusses what to look for when scouting for corn earworm. Read More
Crop InputsDuPont Pioneer, Weyerhaeuser Enter Technology License A…
July 28, 2014
The agreement brings together agricultural and forestry know-how to sustainably improve crop productivity for corn growers around the world. Read More
EquipmentAGCO Launches Global iPad App
July 28, 2014
The free AGCO Global iPad App can be downloaded from the Apple iTunes Store and features the full family of RoGator self-propelled sprayers and TerraGator high-floatation spreaders. Read More
Eric SfiligojYuma Centennial Ag Supply Earns 2014 National Environme…
July 28, 2014
Colorado-based ag retailer receives top trophy in 24th annual DuPont Crop Protection/CropLife ceremony. Read More
CropLife 100Pinnacle Forms Alliance With Wildlife Managment, Seed O…
July 25, 2014
The strategic alliance will provide Tecomate with key wildlife products, processing facilities, distribution centers and sales through Pinnacle’s ever-growing retail network. Read More
ManagementFranken Presses White House On RFS Support
July 25, 2014
Al Franken and a group of Senate democrats recently met with senior White House official John Podesta to urge the administration to change its position on an EPA proposal. Read More
ManagementASA, FarmLink To Launch ‘Operation Benchmark̵…
July 25, 2014
The American Soybean Association (ASA) and FarmLink are teaming up to help farmers close the $11 billion gap between what they harvested in 2013 and what they could harvest annually. Read More
StewardshipNorthey: Farmers Commit $1.4 Million to Try New Water Q…
July 25, 2014
The practices that are eligible for funding include cover crops, no-till or strip till and using a nitrification inhibitor when applying fall fertilizer. Read More
Precision AgFarmers Learn How Changing World Will Impact Iowa
July 24, 2014
Technology and understanding global consumer demand for Iowa farm products brought hundreds of farmers and agribusiness leaders to Ames recently for the annual Iowa Farm Bureau Federation Economic Summit. Read More
HerbicidesPurdue: Late Season Weeds May Require Manual Removal
July 24, 2014
Hand-rouging and pulling late season weeds by hand may be the best way to remove them, more so than using a herbicide, a Purdue Extension weed scientist says. Read More
Soybean Field
InsecticidesTransform WG, Closer SC Insecticides Receive R&D 10…
July 23, 2014
Dow AgroSciences has received the award from R&D Magazine for Transform WG insecticide and Closer SC insecticide with Isoclast active. Read More