Al In The Family (A Tribute)

Al Strohmaier 2It was 30 years ago that a young guy joined our advertising sales force, covering the Great Lakes Territory. My first impression was favorable — rugged good looks, nice smile, firm handshake, look you straight in the eye. His credentials were equally good — grew up on a wheat farm in Washington State, worked for The McGregor Co. driving a spray rig, then moved to Cleveland, OH, and started selling products for heavy equipment manufacturer Caterpillar.

He should do well, I thought. And wow, has he ever! From regional advertising manager to publisher to group publisher of the CropLife and U.S. Cotton Group — not to mention serving a term as president of one of the ag industry’s most respected organizations, the Mid America Croplife Association (MACA). His customers look at him as a friend — someone they know have their best interests at heart, both professional and personal.

Favorite Memories

But enough with the business accolades. Let’s talk about Al Strohmaier, the Al in the Meister Family.

Did you know he:

  • Plays a mean guitar. Likes to host sessions in the “Silver Lounge” in his basement.Al Strohmaier 1
  • Used to compete regularly in karoke contests? He’s a good, bordering- on-great singer, especially Elvis. So good, in fact that when he got called on stage at the Opryland Hotel in Nashville, TN, during a MACA meeting, he blew by the band’s lead singer and Elvis impersonator, who was none too happy.
  • Loves horses (has four of them), English setters (also numbering four) and is happiest puttering around the barn or riding a trail in the MetroPark?
  • Loves to play jokes on fellow employees. One of his favorites is sticking out his left hand when being introduced to a new hire, his right arm stiff, hand twisted into a claw. But he’s the first to recognize a job well done, like sending congratulatory e-mails and cc’ing the whole company so achievements aren’t overlooked.
  • Is a pretty good cartoonist (check out the best of IRON WORKS), loves to “doctor” covers of our magazines once they’re in print. He’s got a drawer chockfull of them, some he’s shared with the cover personalities but most just poking fun.

And most importantly, know that he’s a beloved colleague and friend who will always be our “Al in the Family.”

Leave a Reply

6 comments on “Al In The Family (A Tribute)

  1. During my seven years with Meister Media Worldwide, parent company of CropLife, I have worked side-by-side with Al in good times and bad (mostly good!), always impressed by his market knowledge, business and marketing savvy, and his inspiring leadership. I, this company, the many people whose lives he touched in this industry will miss him very much.

  2. Many, many congratulations, Al… All the best for a happy, healthy retirement.

    David Jones (formerly of COTTON GROWER)

  3. Well said – I will miss him as will MACA. He is a wonderful person who made us better. Hope he can enjoy the change of pace!

  4. Proud to say I knew and worked with you before you started your career with Meister and have followed your progress ever since. Congratulations and best wishes in your well earned retirement Al. Steve Watts

  5. Congratulations, Al! I remember when you were the regional sales manager for Memphis – I was a young ag field editor. You would come down and we would play tennis and spend Thursday evenings on the roof of the Peabody. So glad you are retiring! Come see us if you get to wine country.

Opinion Stories

Eric SfiligojWar And Green Peace
October 11, 2014
A one-time member of Green Peace recently explained why he left the organization after 15 years. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More
OpinionAl In The Family (A Tribute)
July 2, 2014
After a nice 30-year run with our company, long-time Publisher Al Strohmaier officially retired on June 30. Here, we honor his time with our organization with a short tribute article written by one of his equally long-serving co-workers. Read More
Paul SchrimpfWorking With Walmart
June 2, 2014
It's critical for agriculture to have seats at the table as the mega-retailer works out its definition of sustainability. Read More

Trending Articles

Matt Hopkins15 Best New Agriculture Apps Worth Downloading In 2014
December 16, 2013
These latest agriculture apps are sure to help ag professionals do their jobs more efficiently in 2014 and beyond. Read More
Seed/BiotechMonsanto Offers New Support For Ferguson, Area Communities
October 8, 2014
Monsanto Co. has committed $1 million in new support for several collaborative efforts in Ferguson, MO, and surrounding communities in North St. Louis County. Read More
Seed/BiotechUnapproved Genetically Modified Wheat Found In Montana
October 3, 2014
USDA reports that one year after discovery of Monsanto's unapproved wheat in a single Oregon field disrupted U.S. wheat export sales, the GMO wheat has again been found in Montana. Read More
Equipment2014 Product Of The Year Voting
September 19, 2014
Many new products were introduced to the ag retail marketplace this year. From this group, CropLife IRON and its consulting partners have selected five finalists for the Product of the Year award. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More

Latest News

Seed/BiotechSyngenta Ranked A Top 10 Biotech Employer For Third tim…
October 20, 2014
Syngenta ranked in the top 10 among the world’s top biotech employers, according to an annual survey conducted by Science magazine. Read More
CropLife 100Wheat Growers Break Ground For New Facility At Kennebec
October 20, 2014
Wheat Growers has broke ground for a state-of-the-art shuttle loader grain handling, fertilizer and agronomy facility in Kennebec, SD. Read More
FertilizerVerdesian Life Sciences Signs Agreement With Los Alamos…
October 20, 2014
Verdesian Life Sciences has signed a licensing agreement with Los Alamos National Laboratory to develop and market LANL’s latest nitrogen enhancement technology for plants. Read More
MicronutrientsStoller Group Announces Groundbreaking At New Office Bu…
October 20, 2014
Jerry Stoller, founder and president of Stoller Group, announced the groundbreaking at the site of the company’s future headquarters in Read More
Crop InputsBioSafe Systems Opens New Production Facility In Nevada
October 20, 2014
BioSafe Systems has completed construction of a state-of-art production facility in Sparks, NV, for its line of activated peroxygen products. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScien…
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
Seed/BiotechEPA Approves Dow’s Enlist Duo Herbicide
October 15, 2014
The Enlist Weed Control System, breakthrough technology to fight resistant and tough weeds, has received the long-awaited green light from federal regulatory authorities. Read More
MicronutrientsGypsum On Farms Could Help Keep Water Clean, Not Green
October 14, 2014
Gypsum, which has roots in the past as a farm soil treatment, also may have a bright future, and not just as a booster of crops but also as a protector of water. Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Crop InputsVerdesian Grows Sales Staff
October 14, 2014
The new account managers will drive sales growth and support relationships with key customers in the plant nutrition and seed treatment and inoculants product categories. Read More
WebinarsUpcoming Webinars
October 14, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
CropLife 100The Andersons Purchases Six Grain Elevators, Four Agron…
October 14, 2014
The Andersons has acquired Auburn Bean and Grain of Auburn, MI, which will increase the storage capacity of its Grain Group by about 13%. Read More
StewardshipThree Ohio Ag Retailers Honored With 4R Certification
October 13, 2014
The 4R Nutrient Stewardship Certification Program has announced its first three agriculture nutrient service providers to achieve certified status. Read More
Eric SfiligojEntering Agriculture’s New Phase
October 13, 2014
The market’s giddy ride the past few years might be coming to an end in 2015, warns one industry insider. Read More
Eric SfiligojWar And Green Peace
October 11, 2014
A one-time member of Green Peace recently explained why he left the organization after 15 years. Read More
StewardshipCover Crops Add To Farm Sustainability
October 10, 2014
Farmers nationwide find cover crops to be a tool that helps groundwater, prevents erosion, builds soil quality and complements existing best management practices. Read More
EquipmentMeeting Changing Liquid Storage Needs
October 10, 2014
Tank and containment choices are expanding with shifts in farming practices and the economy. Read More
StewardshipEDF Launches Initiative To Reduce Fertilizer Pollution …
October 9, 2014
The effort will engage farmers and businesses throughout the supply chain to transform the way fertilizer-dependent grain crops are grown and sourced. Read More
ManagementMACA 2014: The State Of The Agricultural Industry, And …
October 9, 2014
The trade association’s annual gathering featured speakers from across agriculture and beyond. Read More