10 Warning Signs Your Website Is Grossly Outdated

Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the stage for the rest of your visitor’s experience with your company. But if your Website is stuck in the dark ages, a visitor — and potential new customer — may not give your dealership or cooperative a fair chance after the initial glance.

And while there are many ag retailers that have created exceptional Websites with modern, clean designs, there are also plenty with outdated sites. Could your Web­site use a redesign? Here are 10 telltale signs to help you answer just that:

  1. Archaic design. Does your Website still have a “hit counter” from 1998? If it’s obvious that your Website is from yesteryear, not this year, then it’s probably time for an update. It’s not always easy to be specific about why a site looks outdated, you just have to sense that it’s no longer current. Generally, Website design should be freshened up at least every two to three years.
  2. Stale content. It’s not just the look of your site that contributes to whether it’s dated. Your content needs scrutinizing, too. If your latest news article talks about how the 2013 drought is affecting crops in the Midwest, then your content probably needs working on to keep it fresh. This is also beneficial for search engine optimization (SEO).
  3. Low search rankings. Speaking of SEO, if your Website is falling down the search rankings, it could mean it’s time for an update. You could be using SEO initiatives that are outdated and no longer viewed favorably by search engines. Google continues to update its search algorithms, changing the way sites are ranked. For example, keyword stuffing, once considered a popular technique, may now get a site penalized.
  4. Not mobile-friendly. CropLife® recently updated its site to be mobile responsive. A responsive design simply means a Website automatically adjusts layouts for optimal content display on any device. Anyone visiting your site could be a potential lead and they could be coming from a tablet or smartphone. This might be their first and only impression of your company. Make it a good one.
  5. Painfully slow. Older ag retail Websites likely have been built with outdated code that causes them to load very slowly. Your site may also be slow because you have bad hosting or your site was never correctly optimized for speed. In any case, slow load times can cause visitors to bounce and go elsewhere rather than waiting for your Website to load.
  6. Too much Flash. When Google Chrome announces it is phasing out Adobe Flash, it’s probably a good idea to listen. Nearly 40% of CropLife.com visitors use Google Chrome, which is a big reason why we eliminated Flash on our site.
  7. Inaccuracy. Incorrect information on an ag retailer’s Website will turn grower-customers away — possibly for good. Correct false information immediately to maintain trustworthiness. Also, spelling and grammar mistakes scream inaccuracy too, and readers love pointing out these mistakes. Trust me, as editors, we know this all too well.
  8. Font inconsistency. The wrong font can quickly give your site a dated feel. Avoid gimmicky and non-Web-safe fonts. Avoid scrolling and blinking text. This is dated and can actually make your site less accessible.
  9. Broken pages. Too many 404 or Not Found pages frustrate visitors. This forces them to find the answer on another Website. In the meantime, you’re losing potential customers and increasing your site’s bounce rate. A consistently high bounce rate (60% or higher) is cause for concern and may require you to audit the site to find the culprits.
  10. Poor social media integration. If your Website is lacking social media share buttons, you’re falling behind the times. Having a tie-in with social media on your Website is a great way to increase awareness of your site. Social media is bigger than ever before, and many customers expect your business to be on social networking.

Meister Interactive

Are the visitors to your Website viewing you as a progressive, professional company that is organized and savvy? Or does your Website tell visitors that your company is disorganized and behind the times? If it’s the latter, then you may need a new site. Consider Meister Interactive. Our designers are well versed in producing Websites with the optimal balance of form and function to effectively extend your brand into the digital arena. Visit www.meisterinteractive.com for more information.

Leave a Reply

Matt Hopkins Stories

AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
Twitter
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
Farmers on Tablet
Matt Hopkins6 Mobile App Trends Worth Watching In Agriculture
May 9, 2016
The agricultural industry is being transformed by the use of data. It is everywhere, and over the next several years, Read More
Social media
Matt Hopkins7 Social Media Trends Shaping Ag Retail In 2016
April 22, 2016
After writing my last column on why social media is a must for ag retailers, I heard from several readers Read More
Trending Articles
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
R4023 Sprayer, John Deere
CropLife 100Ag Retail Equipment Report: The Green Party Continues
December 7, 2016
In the annual race for sales in the ag retail equipment marketplace, the color schemes for participants are a little Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls And Bears Impacting This Year’s Marketplace
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
Latest News
Roy Blunt
LegislationARA Recognizes Blunt, Heitkamp For Legislative Efforts …
February 17, 2017
Agricultural industry continues to face federal regulatory challenges. Thankfully, agriculture’s allies in the U.S. Senate stepped forward. The Agricultural Retailers Read More
LegislationThe Fertilizer Institute Commends Senate On Confirmatio…
February 17, 2017
The Fertilizer Institute (TFI) President Chris Jahn issued the following statement on the Senate confirmation of Oklahoma Attorney General Scott Read More
Trump, Senate, Cabinet
LegislationBREAKING: Trump EPA Nominee Scott Pruitt Confirmed by S…
February 17, 2017
Scott Pruitt, who as Oklahoma’s attorney general spent years suing the Environmental Protection Agency over its efforts to regulate various Read More
ManagementFebruary Road Trip Edition
February 17, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss their recent visits to Indiana and Kentucky. Read More
Heritage Cooperative Finished Building Aerial
ManagementHeritage Cooperative, Agland Co-op Approve Merger
February 17, 2017
Agland Co-op and Heritage Cooperative stockholders have both approved the merger agreement between Agland Co-op and Heritage Cooperative. Now begins Read More
LegislationARA Fly-In: Ag Retail Descends on Capitol Hill, Lawmake…
February 15, 2017
More than 100 agricultural retailers, distributors and suppliers headed to Capitol Hill Tuesday morning for the Agribusiness Congressional Fly-in, according to a Read More
Untreated soybean seed Heartland Coop
Seed/BiotechMarrone Bio Innovations, Groundwork BioAg Bio-stacked M…
February 13, 2017
Marrone Bio Innovations, Inc. and Groundwork BioAg, Ltd have announced successful seed treatment field trials of the world’s first all-biological Read More
NL5000 With G5 Technology
SpreadersNew Leader Introduces NL5000 Dry Nutrient Applicator Wi…
February 13, 2017
New Leader, a division of Highway Equipment Company (HECO), has announced the next generation of spreading technology with the NL5000 Read More
Fertilizer Storage
Crop InputsThe State Of The Fertilizer Industry
February 9, 2017
He’s all hat, no horse.” It’s a humorous way of describing a person who tells a good story, but is Read More
CropLife 100Pinnacle Agriculture Agrees To Credit Agreement Amendme…
February 9, 2017
Pinnacle Operating Corp. has entered into an amendment (the “Amendment”) to its First Lien Credit Agreement that will provide for, Read More
ManagementUpdates on Upcoming Trips, Dow-DuPont, and the Des Moin…
February 9, 2017
Editors Paul Schrimpf and Eric Sfiligoj review a few future travels, along with the latest on big company mergers and Read More
Championship Tractor Pull
EquipmentNational Farm Machinery Show Highlighted By Championshi…
February 9, 2017
The scream of monster engines, the stench of burning rubber and the ground-pounding vibrations of the country’s largest, loudest and Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
Corn Field
InsecticidesArysta LifeScience, DuPont Collaborate On Rynaxpyr Prem…
February 8, 2017
Arysta LifeScience recently announced that it has entered into a global collaboration with DuPont Crop Protection for the development of Read More
Industry NewsThe Fertilizer Institute Board Elects New Chairman, Vic…
February 8, 2017
The Fertilizer Institute’s (TFI) Board of Directors has elected Chuck Magro, President and CEO of Agrium, and Tony Will, President Read More
Sonny Perdue
ManagementARA Joins More Than 600 Organizations In Support Of Per…
February 8, 2017
The Agricultural Retailers Association (ARA) recently joined with more than 600 agricultural groups on a letter of support for Governor Read More
World Agri-Tech Innovation Summit Panel 2016
Crop InputsWorld Agri-Tech Innovation Summit To Be Held In San Fra…
February 8, 2017
“Breakthrough Applications and Business Models for Sustainable Farming” is the theme of the World Agri-Tech Innovation Summit to be held Read More
Cedar Country Cooperative
Eric SfiligojConsolidation In Agriculture: More Middle Movement
February 7, 2017
If you’ve regularly followed my column, you know I’m something of a movie junkie. Like many, one of my favorite Read More