10 Warning Signs Your Website Is Grossly Outdated

Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the stage for the rest of your visitor’s experience with your company. But if your Website is stuck in the dark ages, a visitor — and potential new customer — may not give your dealership or cooperative a fair chance after the initial glance.

And while there are many ag retailers that have created exceptional Websites with modern, clean designs, there are also plenty with outdated sites. Could your Web­site use a redesign? Here are 10 telltale signs to help you answer just that:

  1. Archaic design. Does your Website still have a “hit counter” from 1998? If it’s obvious that your Website is from yesteryear, not this year, then it’s probably time for an update. It’s not always easy to be specific about why a site looks outdated, you just have to sense that it’s no longer current. Generally, Website design should be freshened up at least every two to three years.
  2. Stale content. It’s not just the look of your site that contributes to whether it’s dated. Your content needs scrutinizing, too. If your latest news article talks about how the 2013 drought is affecting crops in the Midwest, then your content probably needs working on to keep it fresh. This is also beneficial for search engine optimization (SEO).
  3. Low search rankings. Speaking of SEO, if your Website is falling down the search rankings, it could mean it’s time for an update. You could be using SEO initiatives that are outdated and no longer viewed favorably by search engines. Google continues to update its search algorithms, changing the way sites are ranked. For example, keyword stuffing, once considered a popular technique, may now get a site penalized.
  4. Not mobile-friendly. CropLife® recently updated its site to be mobile responsive. A responsive design simply means a Website automatically adjusts layouts for optimal content display on any device. Anyone visiting your site could be a potential lead and they could be coming from a tablet or smartphone. This might be their first and only impression of your company. Make it a good one.
  5. Painfully slow. Older ag retail Websites likely have been built with outdated code that causes them to load very slowly. Your site may also be slow because you have bad hosting or your site was never correctly optimized for speed. In any case, slow load times can cause visitors to bounce and go elsewhere rather than waiting for your Website to load.
  6. Too much Flash. When Google Chrome announces it is phasing out Adobe Flash, it’s probably a good idea to listen. Nearly 40% of CropLife.com visitors use Google Chrome, which is a big reason why we eliminated Flash on our site.
  7. Inaccuracy. Incorrect information on an ag retailer’s Website will turn grower-customers away — possibly for good. Correct false information immediately to maintain trustworthiness. Also, spelling and grammar mistakes scream inaccuracy too, and readers love pointing out these mistakes. Trust me, as editors, we know this all too well.
  8. Font inconsistency. The wrong font can quickly give your site a dated feel. Avoid gimmicky and non-Web-safe fonts. Avoid scrolling and blinking text. This is dated and can actually make your site less accessible.
  9. Broken pages. Too many 404 or Not Found pages frustrate visitors. This forces them to find the answer on another Website. In the meantime, you’re losing potential customers and increasing your site’s bounce rate. A consistently high bounce rate (60% or higher) is cause for concern and may require you to audit the site to find the culprits.
  10. Poor social media integration. If your Website is lacking social media share buttons, you’re falling behind the times. Having a tie-in with social media on your Website is a great way to increase awareness of your site. Social media is bigger than ever before, and many customers expect your business to be on social networking.

Meister Interactive

Are the visitors to your Website viewing you as a progressive, professional company that is organized and savvy? Or does your Website tell visitors that your company is disorganized and behind the times? If it’s the latter, then you may need a new site. Consider Meister Interactive. Our designers are well versed in producing Websites with the optimal balance of form and function to effectively extend your brand into the digital arena. Visit www.meisterinteractive.com for more information.

Leave a Reply

Matt Hopkins Stories

Linkedin-Groups
Matt Hopkins5 Compelling Reasons To Join The PrecisionAg Professional LinkedIn Group
March 1, 2017
Many ag professionals are actively using sites such as Twitter and Facebook to promote their businesses. But perhaps no other Read More
AgriSync
Matt Hopkins17 Agriculture Apps That Will Help You Farm Smarter In 2017
December 9, 2016
Ag professionals are working smarter, not harder, than ever before. Smart farming technologies have enabled them to reduce costs, maximize Read More
Twitter
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
Farmers on Tablet
Matt Hopkins6 Mobile App Trends Worth Watching In Agriculture
May 9, 2016
The agricultural industry is being transformed by the use of data. It is everywhere, and over the next several years, Read More
Trending Articles
PrecisionAg Vision Conference
Precision AgPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Redbanded-stinkbug-on-soybean-Photo-credit-Thomas-County-Ag
Crop InputsExperts: Mild Winter, Early Planting Will Increase Soybean Insect Threat
June 12, 2017
Higher than average temperatures this past winter affected much of the nation, especially the South and Midwest. The National Centers Read More
Eric SfiligojMonsanto ‘Picks Its Battles’ by Nixing Deere Deal
May 23, 2017
Having been in the trade journalism game since the mid-1980s, I remember several watershed moments during my career. One of Read More
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Agriculture
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Case sprayer nozzle closeup
EquipmentSpray Application: A Nozzle Renaissance
May 2, 2017
If you had asked four-decade ag veteran Mark Bartel, President of Wilger Inc., just a few years ago what lay Read More
Latest News
Crop InputsArkansas Plant Board Votes to Ban Dicamba — Now W…
June 23, 2017
The Arkansas State Plant Board has voted to pass a proposed emergency rule to ban the use of in-crop dicamba, Read More
Engenia soybeans
Crop InputsBASF: ‘Closely Monitoring’ Dicamba Situatio…
June 22, 2017
BASF, whose Engenia herbicide is the target of more than 200 drift complaints in Arkansas, emailed the following statement to Read More
ManagementConsolidation Update
June 22, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss progress on manufacturer consolidation, and another big move for Midwest cooperative Central Valley Read More
Palmer pigweed seedhead in cotton
Crop InputsThreat of Dicamba Ban Looms in Arkansas
June 22, 2017
The Arkansas State Plant Board has rejected a proposed ban on the use of dicamba herbicide, but a procedural error Read More
Potash Agrium
Crop InputsAgrium-PotashCorp to become Nutrien upon Merger Complet…
June 21, 2017
Potash Corporation of Saskatchewan Inc. and Agrium Inc. have announced today that once the anticipated merger transaction closes, the new Read More
Crop InputsMidwestern BioAg Hosts TerraNu Fertilizer Plant Opening…
June 20, 2017
Last Friday, Midwestern BioAg was joined by over 80 local farmers, media and staff to celebrate the grand opening of Read More
Soybean Field
Industry NewsAligned Ag Distributors Names New President
June 19, 2017
Aligned Ag Distributors LLC announced this morning the appointment of Mary Tolke to the position of President/CEO, effective July 1. Read More
ManagementPlotting Corn, AGCO/Asmark’s Applicator Training Center…
June 15, 2017
Editors Paul Schrimpf and Eric Sfiligoj talk about their recent visits to Columbus, OH, and Bloomington, IL, along with an Read More
Seed/BiotechDow AgroSciences Announces Launch of Enlist Corn for 20…
June 14, 2017
Enlist corn will be commercially available in the U.S. for the 2018 growing season. Dow AgroSciences announced the launch today Read More
ASMARK AGCO Applicator Training Center
EmployeesAsmark, AGCO Open Training Center for Beginning Applica…
June 13, 2017
AGCO Corp. and the Asmark Institute have opened a new Applicator Training Center, created in a collaboration between the two Read More
Power to Do More Contest Winners
HerbicidesDow AgroSciences Announces Three Winners in Power to Do…
June 13, 2017
Thousands of votes have been cast and three farmers have been awarded the power to do more with a $10,000 Read More
Frogeye leaf spot
FungicidesStrobilurin-resistant Frogeye Leaf Spot Threat Looms wi…
June 13, 2017
Heavy spring rainfall throughout the South and Midwest delayed planting and created the perfect environment for diseases like frogeye leaf Read More
PrecisionAg Vision Conference
Precision AgPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
CHS St. Paul, MN fertilizer terminal
LegislationICGA Praises President Trump’s Remarks on Waterwa…
June 12, 2017
Illinois Corn Growers Association President Justin Durdan, a farmer from Utica, issued the following statement regarding President Donald Trump’s comments Read More
Wheat Growers
UncategorizedWheat Growers Names Tracy Linbo as Senior Vice Presiden…
June 12, 2017
Wheat Growers has hired Tracy Linbo as Senior Vice President of Agronomy. Linbo joins Wheat Growers after having served 10 Read More
EquipmentAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Central Valley Ag Randolph, NE
Precision AgLand O’Lakes Invests in EFC Systems
June 12, 2017
Land O’Lakes, Inc. has made a minority equity investment in EFC Systems, Inc., an ERP (Enterprise Resource Planning) and precision Read More
BRANDT
Crop InputsBRANDT Products Approved for Use with New Cropping Syst…
June 12, 2017
BRANDT, a leading manufacturer of specialty products for the agriculture and turf markets, has announced that 11 BRANDT formulations have Read More