Sure, you probably know the basic ingredients in your fast food lunch — chicken or beef, lettuce and tomato, whathaveyou — after all, you’re the one who ordered it. But if you, like many consumers, care whether or not those ingredients include genetically modified organisms (GMOs), the ingredient list usually is no help. Chipotle announced that it will now mark those ingredients on its website for discerning consumers.
NaturalNews says that with this new effort, Chipotle is the first U.S. fast food chain to label GMOs in its food, even if only on the web site and not on menus in stores. The pink “G” stands for GMOs on each of its ingredients, along with the other keys for “Local” food or “Responsibly raised meats.”
While there’s still a lot of debate over whether or not its unhealthy to grow and consume GMOs, environmental and consumer advocates have been pushing for change in how such information is presented to consumers.
It’s worth noting, as Businessweek points out, that although Chipotle implemented this system back in March, no one has really noticed or paid attention until now. And that’s just the first step, says Chipotle:
“Our goal is to eliminate GMOs from Chipotle’s ingredients, and we’re working hard to meet this challenge,” the company explains. “For example, we recently switched our fryers from soybean oil to sunflower oil. Soybean oil is almost always made from genetically modified soybeans, while there is no commercially available GMO sunflower oil. Where our food contains currently unavoidable GM ingredients, it is only in the form of corn or soy.”