Valent, Monsanto Expand Roundup Ready Plus Relationship

Valent U.S.A. Corp. and Monsanto Co. will expand their long-standing collaboration in Roundup Ready PLUS Weed Management Solutions with new cash-back incentives to help growers protect their herbicide investment in the 2013 season for soybeans.

New for this year, soybean growers who use Fierce herbicide — Valent’s newest residual product which was recently registered on soybeans — will receive $3 per acre cash back to manage weeds and protect their yield. Fierce joins other Valent herbicide products Valor, Valor XLT Soybean , Gangster, Cobra and Select Max with Inside Technology, all of which are already part of Roundup Ready PLUS incentives for soybeans.

Valent Brand Manager Trey Soud said the expansion of Roundup Ready PLUS reinforces the two companies’ ongoing commitment to helping growers safeguard their weed control investments by providing the best performing product recommendations and incentives to improve weed management.

“Residuals are becoming the standard practice for growers because of the expansion of glyphosate resistant weeds. Growers need a product that that is going to provide the most consistent, longest-lasting and broadest-spectrum control of weeds. Growers can be confident that Fierce will deliver these benefits and will perform in fields that have heavy weed pressure or resistant weeds,” Soud said. “And for several years, growers have been able to use their most frequent go-to residuals, namely Valor, Valor XLT and Gangster, as part of Roundup Ready PLUS. By adding Fierce — which showed as much as two weeks’ longer consistent control of tough weeds over competitors in multiple trials over two years — growers have numerous options for a solid weed management approach.”

“Farmers understand the importance of taking a proactive approach to weed control to protect their yield,” said Chris Reat, Monsanto’s Roundup Ready PLUS Marketing Manager. “That’s why we are continuing to see strong adoption of the Roundup Ready PLUS platform, and farmers who are following the recommendations are reporting improved weed control and yield on their operations.”

Reat said that according to Monsanto’s market research, since 2010, the percentage of soybean acres treated with residual herbicides grew from 33% to 46% in 2012. For cotton, the growth nearly doubled – from 43% to 80%.

Monsanto and Valent have partnered in Roundup Ready PLUS to offer cash-back incentives to growers who choose an eligible brand of herbicide in Genuity Roundup Ready 2 Yield Soybeans or Roundup Ready Soybeans.

Under the platform, growers who use the Valent residual herbicides and Roundup PowerMAX or Roundup WeatherMAX herbicides will receive $3 per acre. Growers applying both fall and spring residual applications of the Valent products will be eligible for $6 per acre for the year.

Topics:

Leave a Reply

One comment on “Valent, Monsanto Expand Roundup Ready Plus Relationship

  1. This is a joke. Monsanto has caused the eruption of wild weed because of his contamination of natural seeds. 50% of the United States farms are covered with wild weeds, a direct result of the contamination his seeds cause. I do not buy this bogus press release.

Herbicides Stories

Engenia soybeans
Crop InputsINNVICTIS CROP CARE Introduces VANDAL MOC Soybean Herbicide
April 25, 2017
INNVICTIS CROP CARE, LLC has announced the U.S. EPA registration for VANDAL MOC, a combination of sulfentrazone plus metolachlor. VANDAL Read More
Kochia
HerbicidesINNVICTIS CROP CARE Launches STAVE Post-Emerge Broadleaf Herbicide
April 25, 2017
INNVICTIS CROP CARE, LLC has introduced STAVE as the newest addition to­ its expanding portfolio. STAVE will be a great Read More
Crop InputsWhat do Roundup and Mickey Mouse Have in Common? California Says Both Cause Cancer
April 13, 2017
(SOURCE: East Valley Times) Glyphosate, the active ingredient in Monsanto Co.’s Roundup and many other weed killers, is being added Read More
Waterhemp Weed
Crop InputsHerbicide Resistance: The Numbing Numbers From The Weed Wars
April 2, 2017
As in any war, the longer the conflict goes on, the higher the numbers associated with this fight grow. This Read More
Trending Articles
Crop InputsFlying Under the Radar No More, FMC Goes Big
April 13, 2017
Describing FMC as “under the radar,” admittedly, is probably a stretch. But in a snap of the fingers, FMC upped Read More
Young Corn Plants
Crop NutritionStill Hunting Yields
April 1, 2017
There’s no denying it — the agricultural marketplace today is undergoing a fundamental shift in fortunes. Not too many years Read More
Nutrients for Life Foundation Teacher
FertilizerNutrients For Life Foundation Celebrates 10 Years Teaching Fertilizer Education
March 23, 2017
Those in agriculture know fertilizer is a vital ingredient to grow strong, productive crops. In fact, fertilizer is responsible for Read More
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
LIFT Academy video screenshot
Crop InputsLIFT Agriculture Academy: A Q&A With West Central Distribution’s Dean Hendrickson
March 1, 2017
West Central Distribution recently launched its LIFT Agriculture Academy, a new, premiere training and professional development resource for West Central’s ag Read More
Farmer and aptop
Matt Hopkins10 Warning Signs Your Website Is Grossly Outdated
February 8, 2017
Your Website is often a visitor’s first impression of your ag retail business. A positive first impression can set the Read More
Latest News
BRANDT
CropLife 100Former PotashCorp COO Joints BRANDT Board
April 27, 2017
BRANDT has announced the appointment of another industry veteran to its board of directors. David Delaney, most recently EVP and Read More
Syngenta headquarters in Basel, Switzerland
Crop InputsFortune: Inside China’s $43 Billion Bid for Food …
April 26, 2017
(Via Fortune.com) The worst famine in human history occurred in China from 1959 to 1961. An estimated 34 million people Read More
Syngenta Sign
Crop InputsSyngenta Announces Changes in Board of Directors
April 26, 2017
ChemChina and Syngenta announced changes relating to the new Board of Directors of Syngenta following the closing of the ChemChina Read More
Crop InputsBioSafe Systems Introduces PerCarb Broad-Spectrum Bacte…
April 26, 2017
BioSafe Systems announces PerCarb (Sodium Carbonate Peroxyhydrate), a new alternative to potassium bicarbonate and lime sulfur products for use in Read More
Deere Twitter
EquipmentTop 10 Twitter Pics for #Plant17
April 26, 2017
Despite some wet weather in parts of the Midwest, growers and ag retailers are working feverishly to plant this year’s Read More
Donald Trump
Crop InputsTrump Targets Agriculture with Latest Executive Order
April 26, 2017
(Via UPI.com) President Donald Trump on Tuesday took executive action in an effort to help grow the domestic agriculture industry Read More
AGCO Ratliff featured
EquipmentAGCO Mourns Passing of Company Founder, Industry Vision…
April 25, 2017
AGCO Corp., a worldwide manufacturer and distributor of agricultural equipment and solutions, mourns the passing of founder and former President, Read More
Engenia soybeans
Crop InputsINNVICTIS CROP CARE Introduces VANDAL MOC Soybean Herbi…
April 25, 2017
INNVICTIS CROP CARE, LLC has announced the U.S. EPA registration for VANDAL MOC, a combination of sulfentrazone plus metolachlor. VANDAL Read More
Kochia
HerbicidesINNVICTIS CROP CARE Launches STAVE Post-Emerge Broadlea…
April 25, 2017
INNVICTIS CROP CARE, LLC has introduced STAVE as the newest addition to­ its expanding portfolio. STAVE will be a great Read More
Sonny Perdue
LegislationSonny Perdue Confirmed by Senate as Next Agriculture Se…
April 25, 2017
After months without a secretary of agriculture, the Senate voted Monday evening to confirm former Georgia Gov. Sonny Perdue to Read More
BPIA logo
Seed/BiotechBPIA Files Comments with USDA
April 24, 2017
The Biological Products Industry Alliance (BPIA) has filed comments with the USDA’s Animal and Plant Health Inspection Service (APHIS) Plant Read More
Eric SfiligojHope for Application Equipment Sales
April 24, 2017
The old saying goes that a “rising tide lifts all boats.” If this is indeed the case, then things may Read More
Stewardship video screenshot
ManagementNew Video Raises Awareness of 2,4-D Stewardship
April 24, 2017
A new public service video developed and produced by the 2,4-D Research Task Force, in conjunction with the American Soybean Read More
ManagementAn Inside Look at Award Winning Ag Retailer Gar Tooteli…
April 20, 2017
CropLife Editor Eric Sfiligoj discusses An Inside Look at Award Winning Ag Retailer Gar Tootelian Read More
Students Soybean Field
Industry NewsMACA Announces 2017 Young Leader Scholarship Recipients
April 19, 2017
The Mid America CropLife Association (MACA) Board of Directors selected 11 college students to receive the MACA Young Leader Scholarship Read More
Growmark FS Outlet
SoftwareKnoa Software Solution Helps GROWMARK Boost System Perf…
April 19, 2017
Knoa Software, a leading provider of user experience management (UEM) software, has announced that GROWMARK, Inc., a regional agricultural cooperative Read More
Crop InputsFBN Publishes ‘Voice of the Farmer’ Agricul…
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, which the company is describing as “a special Read More
ManagementTalking Responsible Ag
April 13, 2017
CropLife Editor Eric Sfiligoj discusses the Responsible Ag program with director Bill Qualls. Read More