Valent, Monsanto Expand Roundup Ready Plus Relationship

Valent U.S.A. Corp. and Monsanto Co. will expand their long-standing collaboration in Roundup Ready PLUS Weed Management Solutions with new cash-back incentives to help growers protect their herbicide investment in the 2013 season for soybeans.

New for this year, soybean growers who use Fierce herbicide — Valent’s newest residual product which was recently registered on soybeans — will receive $3 per acre cash back to manage weeds and protect their yield. Fierce joins other Valent herbicide products Valor, Valor XLT Soybean , Gangster, Cobra and Select Max with Inside Technology, all of which are already part of Roundup Ready PLUS incentives for soybeans.

Valent Brand Manager Trey Soud said the expansion of Roundup Ready PLUS reinforces the two companies’ ongoing commitment to helping growers safeguard their weed control investments by providing the best performing product recommendations and incentives to improve weed management.

“Residuals are becoming the standard practice for growers because of the expansion of glyphosate resistant weeds. Growers need a product that that is going to provide the most consistent, longest-lasting and broadest-spectrum control of weeds. Growers can be confident that Fierce will deliver these benefits and will perform in fields that have heavy weed pressure or resistant weeds,” Soud said. “And for several years, growers have been able to use their most frequent go-to residuals, namely Valor, Valor XLT and Gangster, as part of Roundup Ready PLUS. By adding Fierce — which showed as much as two weeks’ longer consistent control of tough weeds over competitors in multiple trials over two years — growers have numerous options for a solid weed management approach.”

“Farmers understand the importance of taking a proactive approach to weed control to protect their yield,” said Chris Reat, Monsanto’s Roundup Ready PLUS Marketing Manager. “That’s why we are continuing to see strong adoption of the Roundup Ready PLUS platform, and farmers who are following the recommendations are reporting improved weed control and yield on their operations.”

Reat said that according to Monsanto’s market research, since 2010, the percentage of soybean acres treated with residual herbicides grew from 33% to 46% in 2012. For cotton, the growth nearly doubled – from 43% to 80%.

Monsanto and Valent have partnered in Roundup Ready PLUS to offer cash-back incentives to growers who choose an eligible brand of herbicide in Genuity Roundup Ready 2 Yield Soybeans or Roundup Ready Soybeans.

Under the platform, growers who use the Valent residual herbicides and Roundup PowerMAX or Roundup WeatherMAX herbicides will receive $3 per acre. Growers applying both fall and spring residual applications of the Valent products will be eligible for $6 per acre for the year.


Leave a Reply

One comment on “Valent, Monsanto Expand Roundup Ready Plus Relationship

  1. This is a joke. Monsanto has caused the eruption of wild weed because of his contamination of natural seeds. 50% of the United States farms are covered with wild weeds, a direct result of the contamination his seeds cause. I do not buy this bogus press release.

Herbicides Stories

HerbicidesWeed Control And Soil Health Go Hand-in-Hand
October 10, 2016
Although many landowners may not give much thought to weed control as a soil health measure, Gared Shaffer, South Dakota Read More
Crop InputsEU Glyphosate Controversy Heating Up Yet Again
August 17, 2016
The battle over glyphosate rages on in Europe, creating a lot of question marks over whether the herbicide will continue Read More
Winter Wheat
HerbicidesNew Wheat Herbicide Helps Growers Manage Resistant Weeds
August 2, 2016
Quelex herbicide from Dow AgroSciences is now registered by the U.S. EPA, providing wheat growers a new solution for advanced Read More
Palmer pigweed seedhead in cotton
HerbicidesStudy: Fall Weed Controls Can Make Significant Impact On Glyphosate-Resistant Palmer Amaranth
July 28, 2016
An article published in the latest issue of the journal Weed Science shows that adopting harvest-time and post-harvest weed controls Read More
Trending Articles
AGCO RG700 cab
OpinionRoadblocks To Precision Ag Innovation
October 5, 2016
On August 29, I got to preside over the PrecisionAg Innovation Series event, “Game-Changing Advances in Precision Farming Technology,” developed Read More
J.C. Ramsdell containment system
EquipmentClear Opportunity In The Tank Market
October 4, 2016
Crop prices may be down, but steel prices are too — and that’s good news for retailers looking to add some Read More
WinField booth Farm Progress
Special ReportsTalking Weed Management Strategies At Farm Progress 2016
October 2, 2016
The annual Farm Progress Show — this year staged in Boone, IA — is always a great place to catch Read More
Corn Field
Eric SfiligojFacing Ag Industry Challenges
September 26, 2016
At the 2016 annual Mid America CropLife Association (MACA) meeting in September, a pair of crop protection company representatives discussed Read More
Bayer Monsanto
Crop InputsBayer-Monsanto Mega-Merger: 6 Things You Need To Know
September 14, 2016
Mega mergers have become almost routine in the agricultural industry. Right on the heels of Monday’s news that fertilizer giants Potash Read More
Potash Corp Agrium
Crop InputsAgrium, Potash Corp To Merge To Create $36 Billion Company
September 12, 2016
Canada’s Agrium Inc. and Potash Corp of Saskatchewan Inc. have agreed to combine in a deal that would create a Read More
Latest News
Kennebec Grain terminal
CropLife 100Wheat Growers Kennebec Facility Loads First Rail Cars
October 21, 2016
In a season of firsts for Wheat Growers’ Kennebec Grain Terminal, the first 115-car unit train was loaded with soybeans Read More
ManagementThe Latest Dow-DuPont Rumor, Product of the Year Voting…
October 20, 2016
CropLife Editor Eric Sfiligoj shares a new rumor about the Dow-DuPont merger and updates on two CropLife-driven programs, the CropLife Read More
Soybean Closeup
FungicidesFMC Begins Registration Process For New Fungicide Activ…
October 19, 2016
FMC Agricultural Solutions has begun the joint U.S. EPA and Canadian Pest Management Regulatory Agency registration process for bixafen, a new Read More
Soil Young Corn
Industry NewsAgribusiness Search Firm Appoints New Managing Partner
October 18, 2016
Morris Bixby Group, a leading agribusiness search firm providing the highest quality professional recruiting and career advancement services since 2000, Read More
Wheat Field North Dakota
FertilizerUnited Suppliers Acquires Kansas Fertilizer Business
October 17, 2016
United Suppliers, Inc. has purchased the assets of Evans Enterprises, LLC, an ammonium chloride fertilizer business based in Olathe, KS. Read More
Corn Field
Industry NewsFMC Launches New Operations In Argentina, Exits Joint V…
October 17, 2016
FMC Corp. has exited its joint venture with Ruralco Soluciones S.A. FMC has launched new commercial operations, FMC Quimica S.A., Read More
Dow AgroSciences
InsecticidesRenewed Registration Issued For Products Containing Sul…
October 17, 2016
On October 14, 2016, the U.S. EPA re-established the registration of products containing sulfoxaflor (Isoclast Active), including Transform WG, Closer Read More
Eric SfiligojThe Whys Of Agriculture
October 17, 2016
During 2016, there have been myriad challenges facing the whole agricultural industry. Such wide ranging issues as water protection, sustainable Read More
Young Corn Field
FertilizerImproved Phosphorus Management Essential To Feeding Wor…
October 14, 2016
With a global population expected to reach 9 billion people by 2050, improved management of key essential nutrients such as Read More
ManagementHarvest and Crop Price Updates; EPA and Crop Protection…
October 13, 2016
Glyphosate and atrazine get public comment support from ARA as each is reviewed by EPA, and the latest on the Read More
Matt Hopkins15 Twitter Accounts Every Ag Professional Must Follow
October 13, 2016
What do singer Katy Perry and the President of the United States have in common? They are two of the Read More
Corn Field
Industry NewsArysta LifeScience Adds Two Key Account Managers
October 13, 2016
Arysta LifeScience North America recently announced the addition of two key account managers: Doug Hoberty and Rob Wier. Hoberty and Read More
EquipmentDeere Announces Development Deal with Scherer Design
October 12, 2016
Deere & Co. announces a joint development agreement with Scherer Design Engineering, Inc. to develop and commercialize kernel processing solutions Read More
Crop InputsMarrone Bio Innovations Celebrates 10 Years Of Innovati…
October 12, 2016
Richard Rominger, former Deputy Secretary of the USDA and former agricultural secretary of California, emceed a 10th anniversary luncheon celebration on Read More
Photo credit: The United Soybean Board/The Soybean Checkoff.
Industry NewsVive Crop Protection Closes Financing To Support Corpor…
October 11, 2016
Vive Crop Protection has announced the closing of growth financing to support 2017 commercial expansion. The financing was led by Read More
SoftwareHD Precision Analytics Launches New Mobile App For Agri…
October 11, 2016
AGSentry from HD Precision Analytics is a Software-as-a-Service (SaaS) platform that offers simple data service and actionable analytics tool. It focuses Read More
HerbicidesWeed Control And Soil Health Go Hand-in-Hand
October 10, 2016
Although many landowners may not give much thought to weed control as a soil health measure, Gared Shaffer, South Dakota Read More
Students Soybean Field
Eric Sfiligoj2016 Young Leaders Speak
October 10, 2016
One of the consistent cries in agriculture today is the need to try and connect with the younger generations, attempting Read More