Bayer CropScience Plans To Strengthen, Expand In 2012

Bayer CropScience flags

As it looks toward the future, Bayer CropScience anticipates plenty of changes taking place in the world of agriculture. And company plans to embrace all of them and adjust its business model accordingly. “Our entire organization is relentlessly focused on meeting the rapidly changing needs of a planet hungry for agricultural resources,” said Sandra Peterson, CEO at the annual meeting in Monheim, Germany. “We will continue to meet these needs only through our increased focus, improved efficiencies and accelerated innovation. Already, our efforts on these fronts are driving positive business results and momentum.”

This is reflected in the company’s sales figures. For 2011, said Peterson, Bayer CropScience’s total sales should come in just below $5.4 billion, an increase of 11% from the previous year. Crop protection product sales still represent the bulk of this number, with $4.1 billion in revenue, with bioscience and environmental science products a distant second and third, respectively.

Re-Igniting The Core

For its crop protection business going forward, Bayer CropScience is restructuring the business somewhat, says Peterson. First up, the company is continuing to build upon its new products such as Xpro fungicide by expanding their presence into emerging markets. In conjunction with this, the company is accelerating the phase-out of all remaining World Health Organization Class I insecticides. These will be replaced by modern, targeted and more environmentally-friendly substances.

“By the end of 2012, Bayer CropScience will no longer have products with this classification anywhere in its portfolio,” she said. “This action, and others which we take on a daily basis, demonstrate our continuing commitment to sustainable agriculture.”

Next, the company plans to place an increased focus on its bioscience business unit and new growth areas in crop protection research. To better fuel future growth from innovation, Bayer CropScience intends to double the annual investment for research and development at this unit by approximately 20% by 2015.

Finally, the company hopes to expand the bioscience footprint in focused crops. “Over the past 10 years, we have demonstrated that we can establish global bioscience leadership positions in those markets in which we choose to compete,” said Peterson.

For example, in soybeans, Bayer CropScience will establish a broad germplasm base, develop best-in-class breeding operations and a soy trait pipeline, Peterson said. In rice, the company plans to continue to drive hybrid rice adoption in Asia.

And then there’s wheat. “When our global customers turned to us to find new ways to raise productivity of wheat cropping, we listened to them and built a world-class research platform for wheat genetics,” Peterson said, referring to a series of alliances and cooperations the company has agreed upon. “The first new wheat varieties resulting from this initiative are expected to reach the market by 2015.”

Leave a Reply

Herbicides Stories
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
HerbicidesArysta Touts Burndown Herbicide For Brome Management In Wheat
June 4, 2014
Arysta LifeScience North America recommends PRE-PARE Burndown Herbicide for effective brome management in winter wheat. Read More
HerbicidesFall Herbicide Applications More Effectively Manage Resistant Italian Ryegrass
May 14, 2014
Field studies show that a fall application of certain herbicides before weed emergence, leads to more successful crop planting and weed control in spring. Read More
Waterhemp in soybean stubble
HerbicidesThe Weed Resistance Problem: A Matter Of Billions
April 1, 2014
Not only is the amount of money being spent to control these yield robbers high, but the toll it has taken on the human population is growing lager by the day. Read More
Top 100 Articles
CropLife 100Wheat Growers, North Central Farmers Elevator Pursue Merger
March 3, 2015
Two CropLife 100 retailers — South Dakota Wheat Growers (ranked No. 11) and North Central Farmers Elevator (No. 19) — have entered into a Letter of Intent to unify the two companies into a newly named cooperative. Read More
Growmark Group
CropLife 100GROWMARK In 2015: Back, To The Future
March 2, 2015
The nation’s third largest ag retail organization is simultaneously moving forward while remembering its past. Read More
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location In Indiana
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
CropLife 100Cooperative CHS Returns $518 Million To Owners
February 23, 2015
The 2015 cash return to owners is based on CHS net income of $1.1 billion, the company's second highest on record. Read More
corn field
CropLife 100The Andersons’ Humic DG Now Available In Canada
February 13, 2015
The Andersons, Inc. Turf & Specialty Group has announced its Humic DG product is now available to customers in the Canadian turf, agriculture and horticulture markets. Read More
Latest News
CropLife 100Wheat Growers, North Central Farmers Elevator Pursue Me…
March 3, 2015
Two CropLife 100 retailers — South Dakota Wheat Growers (ranked No. 11) and North Central Farmers Elevator (No. 19) — have entered into a Letter of Intent to unify the two companies into a newly named cooperative. Read More
Equipment10 Tips for Spring Planter Preparation
March 3, 2015
Kinze Manufacturing offers advice on how to ensure your planter is ready before you hit the field. Read More
Industry NewsOABA 2015 LAUNCH Program Recognizes 20 New Graduates
March 3, 2015
Twenty Ohio agribusiness leaders are being recognized as the latest graduates of Ohio AgriBusiness Association’s LAUNCH program. Read More
EquipmentNew AGCO Website Helps Customers Shop For Certified Pre…
March 3, 2015
RoGator sprayers are among the wide range of CPO equipment available through AGCO's site. Read More
Enlist spray Demo
HerbicidesGuiding New Herbicide Systems’ Launches
March 3, 2015
Under careful watch, the new 2,4-D- and dicamba-tolerant crops hit more acres this season. Read More
Eric SfiligojCommodity Classic 2015: Playing The Waiting Game
March 2, 2015
There was plenty of future-talk at this year’s event as companies (and growers) are largely in a holding pattern of sorts. Read More
Industry NewsHighway Equipment Appoints New Director Of Business Dev…
March 2, 2015
Cory Venable, who joined Highway Equipment Company (HECO) in 2013 as OEM Account Manager, has been promoted to Director of Business Development. Read More
Prairieland FS employees
Eric SfiligojWorkforce Worries
March 2, 2015
Finding good employees almost always ranks as the No. 1 or No. 2 problem for ag retailers in our annual CropLife 100 survey. Read More
Growmark Group
CropLife 100GROWMARK In 2015: Back, To The Future
March 2, 2015
The nation’s third largest ag retail organization is simultaneously moving forward while remembering its past. Read More
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location I…
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
2,4-D Celebrates 70 Years; GROWMARK Uses Super Bowl Ad To Share Positive Message
Management2,4-D Celebrates 70 Years; GROWMARK Uses Super Bowl Ad …
February 27, 2015
Jim Gray, executive director of the 2,4-D Research Task Force, lays out planned activities to mark the chemistry’s 70th anniversary. Read More
HerbicidesUniversity Of Arkansas Flag The Technology Program Adds…
February 27, 2015
Started in 2010, the Flag the Technology program provides a visual reference for applicators to distinguish between fields planted with different herbicide-tolerant trait technologies. Read More
Luckey Farmers, Inc.’s Berkey Farm Center
Industry NewsLuckey Farmers’ Berkey Branch Certified In 4R Nut…
February 26, 2015
The 4R Nutrient Stewardship Certification Program has announced Luckey Farmers Inc.’s Berkey Farm Center in northwest Ohio has been added to its growing list of nutrient service providers to achieve certified status. Read More
Crop InputsWinField Unveiling NutriVision Technology, Ascend Dry F…
February 24, 2015
New for 2015 are NutriVision Technology, a unique tool for monitoring in-season plant nutrient availability, and Ascend WSG plant growth regulator, a new dry formulation of Ascend plant growth regulator. Read More
FertilizerNew Formulation Of NutriSphere-N Protects High Volume U…
February 24, 2015
Verdesian Life Sciences is launching NutriSphere-N HVTM, a new polymer formulation of the proven NutriSphere-N Nitrogen Fertilizer Manager that protects high-volume applications of UAN. Read More
EquipmentIowa Ag Secretary Northey Names Hagie Water Quality Lea…
February 24, 2015
Iowa Secretary of Agriculture Bill Northey has named Hagie Mfg. as a recipient of the Secretary’s Water Quality Initiative (WQI) Leader Award. Read More
FungicidesEvito Fungicide Gives Canadian Wheat Growers New Diseas…
February 24, 2015
EVITO fungicide from Arysta LifeScience North America gives Canadian wheat and barley growers a new option for disease control. Read More