Mosaic Launches MicroEssentials Social Media Accounts

The Mosaic Co. has launched three new social media sites aimed at sharing expertise and building a peer community for retailers and growers seeking to advance their crop nutrition knowledge and elevate the role of micronutrients in their crop production systems.

With one in ten North American farmers applying MicroEssentials premium fertilizer to their farm fields, Mosaic recognized a customer need for social and mobile communication about micronutrients. The MicroEssentials Facebook, Twitter and YouTube sites will promote timely industry news, fertilizer technology information and agronomy advice.

“Mosaic wants to help retailers and farmers more easily discuss and exchange ideas about balanced crop nutrition and high-yield cropping systems,” said Kevin Kimm, Senior Director of Marketing and Agronomy at The Mosaic Company. “The MicroEssentials social sites will not only help our commercial and agronomy teams provide research updates, discuss trends and answer questions but they will also help us learn from farmers and our retail partners, ultimately advancing the crop nutrition industry.”

MicroEssentials with patented Fusion technology combines nitrogen, phosphorus, sulfur and zinc into one uniquely formulated, nutritionally balanced granule — creating a single source for balanced crop nutrition.

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