Tech Hub Live: Fireside Chat with AEF’s Norbert Schlingmann

CropLife Staff By CropLife Staff|October 22, 2025
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CropLife Editor Eric Sfiligoj sits down with Norbert Schlingmann, General Manager at Agricultural Industry Electronics Foundation, for a Fireside Chat at Tech Hub Live 2025. Norbert shares insights on why interoperability between farm equipment is critical to the future of agriculture. Learn how global standards are improving compatibility across brands, what progress is being made with U.S. manufacturers, and what ag retailers and farmers need to know to unlock the full value of their technology investments.

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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

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