Dedication That Delivers
Just as the world of agriculture is steadily moving forward, farmers are continuously working to push their operation to the next level. Sometimes reaching new heights requires trying something new. Even though breaking the mold can be intimidating, farmers have their local ag retail team to help them overcome unknown challenges and accomplish goals.
“Ag retail doesn’t just provide services and products to the farmer,” Ashley Bergthold, area business development manager for Brevant® seeds, said. “Their knowledge and expertise help farmers make informed decisions to improve their operation. Support from ag retail is a driving force for farmers.”
Because ag retail is often the first stop for farmers seeking advice, the information that retail provides is highly influential. In fact, 56% of 284 ag retailers in the United States recently surveyed by Brevant® seeds ranked product knowledge as the most important information they share with customers. Additionally, 37% of respondents said their customers buy seed through ag retail because of the expertise.
Brevant seeds is setting a new standard in working with retailers to better position products on farmer’s acres. The Brevant seeds team meets with retailers to understand the strengths and weaknesses within each seed bag. As a team, they work toward helping producers achieve their on-farm goals.
Tyler Schultes, business unit leader at Landus, said the relationship they have with Brevant seeds is “truly a partnership” that aligns with their leadership and field staff.
“Our relationship with Brevant seeds is so strong mainly because of the support they have offered us,” Schultes said. “The Brevant seeds team is willing to listen to us just as we are willing to listen to them. It’s a mutual relationship where we’re all learning and growing together, especially when it comes to understanding the technologies that Brevant seeds offers.”
Another important piece of information that retailers share with their customers is yield data. Proven yield performance is the second highest reason retailers say their customers choose to plant Brevant brand products – the first being the fact that retail recommends it.
Access to yield data not only helps producers establish trust in the product. It also adds credibility to the recommendations put forth by their retail team.
“If farmers have confidence in their team and their seed, they have a strong foundation for a successful year,” Bergthold said. “Being transparent about yield data and the performance of Brevant brand products gives the farmer assurance that they are doing what’s best for productivity on their farm.”
Although there are many reasons farmers purchase seed through ag retail, it all boils down to one thing – trust. The dedication that ag retailers have to their customers is unmatched, which is one of the many reasons Brevant seeds chooses to team with ag retail. Let’s work together to help set your customers up for a successful 2024 season. Visit Brevant.com or contact your local agronomist for Brevant seeds to prepare for next year.
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