Just as the world of agriculture is steadily moving forward, farmers are continuously working to push their operation to the next level. Sometimes reaching new heights requires trying something new. Farmers have their ag retail team to help them overcome unknown challenges and conquer goals.

Learning is part of growing. Each season, Mother Nature provides countless lessons — allowing farmers to expand their knowledge and apply their learnings to the next crop. Here are two ways farmers and their ag retail team can apply lessons from 2023 to the next growing season.

The 2023 season has brought an array of challenges to farmers. Drought stress, disease pressure and more obstacles have created less-than-desirable growing conditions. With seed selection on the horizon, farmers can use learnings from this season, and previous seasons, to make decisions for 2024.

As 2022 comes to an end, farmers should start prioritizing their weed control objectives to protect acres from hard-to-manage weeds.

Play offense with seed recommendations. Each season presents its own challenges and opportunities that are fresh on your customers’ minds at harvest. Help your customers diversify their seed lineups to raise the bar for production.

Before making seed decisions for the next season, retailers should meet with their seed advisers to make sure their farmers are bringing in top yields. But what can retailers expect to hear from their seed advisers?

Riding fields at harvest is a great way to evaluate product performance and gather insights that inform next seasons’ seed decisions. Use these tips as you ride with customers this harvest.

No one knows farmers better than ag retailers. You know their land, and you’re a trusted source for the latest information on corn and soybean yield. Find out how you can be the first to receive new yield data in your area this harvest.