Bio Huma Netics Adopts New Name: Huma
June 1, 2023 On June 1, 50-year-old Bio Huma Netics, Gilbert, AZ, adopted a new name: Huma, Inc. According to the company, the name “Huma” is inspired by the word “humus” – the highly fertile, organic layer of topsoil that brings life to the soil and our planet.
“Changing our name to ‘Huma’ reflects our mission of driving the soil and plant health movement, along with regen ag,” says Fred Nichols, Chief Marketing Officer. “The transition also promotes brand consistency, further empowering us to trailblaze innovative, all-natural humic solutions for a greener planet and greener bottom line for our customers.”
In essence, Nichols tells CropLife, the company is seeking to unite all of its myriad brand identities – HUMA GRO, HUMA GRO TURF, FERTILGOLD ORGANICS, Mesa Verde Humates, PROBIOTIC SOLUTIONS, and Alpha Synectics – under a single name. This will include creating a new website, introducing an updated logo, and upgrading the company’s product packaging. In addition, Alpha Synectics Laboratory will be renamed Huma Research & Development.
“All of these changes will be rolled out between now and the Huma World Conference this November,” he says.
Bio Huma Netics changed its name to ‘Huma’ to reflect its mission of driving the soil and plant health movement, along with regenerative ag.
In a press release announcing the change, Huma CEO Lyndon Smith reiterated Nichols’ key points regarding the updated company name. “With Huma witnessing unprecedented growth, we’re merging our family of brands to streamline our offerings, and ultimately, demonstrate a consistent company fabric across all the industries we touch,” said Smith. “The name ‘Huma’ illuminates our core focus and strength of developing novel humic solutions, all while reflecting the company’s legacy and guiding our future growth and innovation.”
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