How can artificial intelligence help agronomists and growers make better decisions while preserving the trusted relationships at the heart of agriculture? In this Fireside Chat at Tech Hub LIVE 2026, Eric Sfiligoj of CropLife Media Group sits down with Scott Fegenbush of Nutrien Ag Solutions to discuss the growing role of AI in ag retail. They explore how AI is helping agronomists synthesize vast amounts of data, improve decision-making, and spend more time with growers. The conversation also examines AI adoption on the farm, generational differences in technology use, and the future of automation, robotics and intelligent farming systems.
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