AI in Ag Retail: Enhancing Agronomists, Not Replacing Them

CropLife Staff By CropLife Staff|September 2, 2026
Initiative Image

How can artificial intelligence help agronomists and growers make better decisions while preserving the trusted relationships at the heart of agriculture? In this Fireside Chat at Tech Hub LIVE 2026, Eric Sfiligoj of CropLife Media Group sits down with Scott Fegenbush of Nutrien Ag Solutions to discuss the growing role of AI in ag retail. They explore how AI is helping agronomists synthesize vast amounts of data, improve decision-making, and spend more time with growers. The conversation also examines AI adoption on the farm, generational differences in technology use, and the future of automation, robotics and intelligent farming systems.

0

In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

Advertisement