GROWMARK Deploys Digital Ag Solution from Solinftec to Manage Custom Application Fleet
As ag retailers are increasingly adopting digital solutions to improve their operational efficiencies and enhance customers’ overall service experience, GROWMARK is expanding its partnership with Solinftec.
Solinftec is a Brazilian company with 13 years of experience developing digital ag solutions for the largest agricultural operations in the world on more than 22 million acres of row crops, sugarcane, coffee and citrus. By marrying logistics, analytics and real time weather data with algorithms, Solinftec significantly increases partners’ machinery and input use efficiency, improving crop yields and reducing environmental impacts.
“When I learned of the efficiency gains that the Brazilian sugarcane industry achieved through Solinftec’s digital and artificial intelligence solutions, I knew this could be game-changing. It could take our operations to a whole new level of efficiency,” says Lance Ruppert, GROWMARK’s director of agronomy marketing technology. “When we look at any new technology, we are looking for two things. One, to be more efficient with our people, our equipment and resources. And two, to bring a higher level of customer service that makes growers want to keep doing business with us.”
Solinftec established its U.S. headquarters at Purdue Research Park in West Lafayette, IN, in 2019 and began researching the needs of U.S. ag retailers and growers. Initial research in the U.S. found ag retailers’ machines were idle 30% of the time, traveling 35% of the time and generating revenue 35% of the time. Solinftec saw the potential to more than double the average acreage covered by one sprayer in a season.
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