Granular Launches Tool to Measure Field-Level Profitability

Granular, a leading farm management software platform, has announced Granular Insights, an easy-to-use, free digital tool that delivers a clearer view of field-level profitability with close to zero effort. Insights replaces manual spreadsheets by combining in near real-time, a farm’s multiple sources of operational data with estimated revenue and cost data, helping farmers reach decisions easier and faster.


Up until now, farmers have had to stitch together disparate data sources by laboriously creating – then updating – spreadsheets to figure out field-by-field profitability. With Granular Insights, farmers have a new tool in their toolbox that delivers a more accurate look at their bottom line with the press of a few buttons. For example, farmers now can analyze the ROI of seed decisions, better visualize field performance and harvest moisture levels through map layers, as well as see side-by-side comparisons of field financials. Plus, farmers can easily invite team members and trusted advisors to view and collaborate on their operational decisions.

“We couldn’t have asked for a simpler process,” said Adam Edwards of Edwards Farms in Virden, IL. “We link John Deere Operations Center and Granular Insights, and can easily see our real-time profit estimates by acre, seed, hybrid, or percent harvested. This tool has really helped us make decisions on hybrids for 2020 planting. And the detailed reports make our annual crop insurance reporting much easier. Granular Insights helps us manage our data more efficiently.”

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