PACE Perspectives, Volume 1: Rethinking the Retail Cooperative with Ken Zuckerberg

CropLife Staff By CropLife Staff|November 4, 2020

Ken Zuckerberg, lead analyst and senior economist in CoBank’s Knowledge Exchange division, shares his perspective on disruptions from agriculture trends on the retail cooperative, and suggests some business strategies to help manage the challenging road ahead. This interview comes on the heels of the recently released report, “Field of Agronomic Dreams: Rethinking the Farm Supply Co-op to Drive Value,” written by Zuckerberg.

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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

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