GROWERS, Koch Agronomic Services Join Forces to Provide Farmers Point-of-Sale Guidance on Sustainable Product Offerings
GROWERS has announced Koch Agronomic Services (KAS) will leverage the GROWERS’ platform to introduce farmers to KAS’s product portfolio. KAS will utilize the unique functionality of The GROWERS App to promote companion and alternative products to farmers as they research inputs to purchase and conduct comparisons of different brands. Farmers can learn more about those products and add them to a product request to be sent directly to their retail partners through The GROWERS App.
“We’re pleased to welcome Koch Agronomic Services to The GROWERS App platform and look forward to leveraging our technology to positively impact farmers. This opportunity allows farmers to engage with the retailers they have established relationships with while also being introduced to new products, price points, and relationships,” said Steven Valencsin, GROWERS CEO. “As farmers are using The GROWERS App to prepare requests to send to their retailers, they will now be able to see where KAS products could fit into their product lineup, understand the benefits of KAS products, and ultimately, decide whether to add them to their program for the growing season.”
Aligning with KAS’s mission to serve those who feed the world while setting the standard for the rest of the industry, KAS is the first manufacturer to position its products directly to farmers in The GROWERS App providing point-of-sale guidance to farmers while directing sales to their channel partners.
“KAS is constantly evaluating opportunities to provide our customers with innovative, value-added solutions,” said Michael Berry, vice president customer activation & branding. “Using The GROWERS App platform, we’re able to introduce KAS products at the point in time when farmers are making input purchasing decisions and educate them on how our products can benefit their operation.”
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